Certainly the search engines need to get their act together more, however. It’s time to stop referring people to the REP site which is run by no one. It’s time to stop having a myriad of help pages scattered about within their respective sites. Yes, they should continue to have their own help pages (see Google’s webmaster help from here; Bing’s from here). But I’d like to see Google and Microsoft take the lead to also consolidate material into a common site, perhaps building off Sitemaps.org. … [Read more...] about ACAP Versus Robots.txt For Controlling Search Engines
Permissive robots txt
"Preserve," with similar time limits available for "index," would stipulate whether a copy may be stored in a search engine’s cache. … [Read more...] about ACAP Launches, Robots.txt 2.0 For Blocking Search Engines?
robots.txt Editor A robots.txt file placed within the root of your site, is where you can specify pages you don’t want crawled by search engines. Typically this is used because you don’t want your server overwhelmed by Googlebots, particularly if you want them to ignore script or style files, or if you want certain images not to appear in Google Image Search. … [Read more...] about Google Search Console: a complete overview
The HTML file upload. Google provides you with a blank, specially named file that you just have to drop in the root directory of your site. Once you’ve done that, you just click on the verify button and you’ll have access to your GWT data for this site. HTML tag. Clicking on this option will provide you with a metatag that you can insert into the head of your home page. Once it’s there, click on the verify button to view your GWT data. One item to note about using this method of verification is that it’s possible for the tag to be accidentally removed during an update to the home page, which would lead to a revocation of the verification, but reinserting the tag and clicking verify again will fix that. Domain Name Provider. Select your Domain Name provider from the drop-down list and Google will give you a step-by-step guide for verification along with a unique security token for you to use. Google Analytics. If the Google account you’re using for GWT … [Read more...] about Google Webmaster Tools: An Overview
Is the website copy succinct but informative? Does the copywriting style suit the website’s purpose and ‘speak’ to its target audience? Are bodies of text broken into easy to read chunks? Can text be resized through the browser or do CSS settings restrict size alteration? Is the contrast between text and its background color sufficient to make reading easy on the eyes? Is text broken into small, readable chunks and highlighted using headings, sub-headings, and emphasize features where appropriate to assist in skimming? Within articles, are there links to more detailed explanations of subjects, or definitions of jargon terms? Do you have an “about page” that identifies the author of the content, credits to source for content that was not written by the site owner himself? Do you have testimonials and publish them on the site? Do you update the content regularly and don’t live by the phrase “set it and forget it”? … [Read more...] about 50 Questions to Evaluate the Quality of Your Website