Have you ever tried to create an interesting blog on a topic that people rarely interact with? Can you really build a thriving readership of loyal fans interested in a dry topic like root canals or debt consolidation? Most likely not. It is far easier to go where the conversation is than it is to create demand from scratch. This is why so many forms of affiliate marketing (reviews, coupons, comparisons, etc.) thrive on arbitraging established brands. If part of your marketing strategy revolves around community, discussion, and citations (links) then it helps to build your business model around where the conversation already is and what is already interested in. Topics like sports and baseball cards are easy to build communities around because there is a constant stream of new stats, lots of media coverage, and some billion-dollar brands people are interested in. The phrase armchair quarterback shows how much people love talking about football. And fantasy sports take it one step … [Read more...] about What Are You TALKING About?
Personal debt consolidation
In a series of interviews and articles recently published online, BusinessWeek magazine tries to open up the curtains on Google’s search quality team — the ways team members evaluate Google’s search rankings and their decision-making process when changes are being made. Perhaps the place to start is with BusinessWeek’s interview of Google CEO Eric Schmidt, where one of the main talking points about search quality comes down to one word: data. Schmidt says Google’s biggets strength is having “so much scale in terms of the data we can bring to bear,” but admits that data is a stumbling block where some real-time and social activities are concerned. “If we can’t get the data, it’s very, very difficult for us to rank it. Facebook has chosen to keep much of its data behind a wall, that’s what it has decided to do. We favor openness, because we think that works best for the users. Twitter is a good example of something that … [Read more...] about BusinessWeek Dives Deep Into Google’s Search Quality
As of today, Google Adwords has been rebranded as Google Ads. This article orginally was written about Adwords, but the branded name has been changed. Google Ads can either take your money like a slot machine in Vegas after your luck runs out, or catapult your business's profitability like a snowmaker dressing a ski slope – Cha-Ching, Cha-Ching! This article offers six Google Ads tips that come from a CEO at a debt relief company, who is Adwords Certified and Adwords obsessed, and who watched his business grow by 300% over the last 36 months, thanks to Google Ads and search engine marketing (SEM). 1. Find the Best Keywords & Personalize the User's Journey You want to advertise for the most competitive keywords on Google Ads, which are relevant to your business. If you are still digging for gold and hoping to find those hidden gems with high search volume and low competition, you could be digging forever. In 2018, most of the high-quality … [Read more...] about How to Skyrocket Profit on Google Ads (6 Best Ways)
It’s something of a “perfect storm” for the embattled yellow pages companies right now. Not only has the usage of print yellow pages books declined in recent years, but they’re also facing heavy competition in the online space from each other in addition to other local business directory providers and the big search engines. With consumers using YP printed books less, they’re now facing irritation from the environmentally-conscious throughout the country where people no longer see a reason for having big, paper-heavy books dropped on their porches. Economic pressures are hitting many businesses, and a lot of them have slashed some advertising spending, adding to revenue pressures at YP companies. And to add insult to injury, Wall Street has abruptly lost its love for the venerable old companies in the last year, causing their stock prices to fall through the floor — Idearc Media got delisted from the NYSE a few weeks back, and R.H. Donnelley appears … [Read more...] about What Could Save The Yellow Pages? 10 Ideas
For brands and businesses, there’s no doubt that content marketing is one of the best ways to attract and engage customers.Having a solid content strategy in place can do wonders for your bottom line.Yet, some brands fall into the trap of churning out tons of fresh content at the expense of quality.Producing new pieces is not the only option for smart content marketers.You probably have stale – but awesome – content in your archives collecting digital dust. Don’t let them go to waste.On September 19, I moderated a Best of SEJ Summit webinar presented by Rhea Drysdale, CEO at Outspoken Media.Drysdale shared how you can refresh existing digital content and salvage past investment for a long-term payoff that benefits multiple marketing channels.Here’s a recap of the webinar presentation.Understanding Lost & Missed Content OpportunitiesLost content are those pieces of content that used to perform well, but no longer do.A missed … [Read more...] about Why & How to Repurpose Your Existing Digital Content