Be discriminating. Make sure the content quality is up to your standards. Attribute the content to the original author. If you don’t, it’s just plain, old plagiarism. Some marketers are afraid to curate — feeling like anything but original content is “cheating.” … [Read more...] about 12 Overlooked Content Marketing Strategies That’ll Skyrocket Your Growth
Personas for content marketing
Navigational intent – when a searcher is seeking a specific site such as Facebook or Amazon. Informational intent – when a searcher is looking for answers or researching a specific topic. Transactional intent – when a searcher is ready and looking to have a transaction such as “best Chicago pizza near me” or “how to check in for a Southwest flight.” Of course, this doesn’t cover everything, and people may not also neatly fall into just one category. … [Read more...] about How to Use Google Analytics to Measure and Improve Your Content Marketing
Writing blog posts specifically for one of your audience personas.Using dynamic content to customize calls-to-action, content blocks, or even images for specific niches.Personalizing your email marketing with the name of your audience member in the subject line and greeting.Watch out, though: … [Read more...] about 5 Major Tips to Build & Improve Your Online Presence with Content Marketing
A clear editorial mission statement This is technically a pre-emptive tool that will help you focus your content by clearly defining your brand and the goals you hope to achieve through your content. An editorial mission statement is a must-have for all content marketing strategies—it gives your writers a purpose and a solid foundation to fall back on. To learn how to create an editorial mission statement for your content marketing, check out A Simple Tool to Guide Tone of Voice by Kevan Gilbert and How to Write Your Editorial Mission Statement in 3 Steps by Kane Jamison. … [Read more...] about 21 free tools to develop your content marketing strategy
Wherever we go, wherever we look, we are bombarded by advertising – at bus stops, on the way to work or via banner ads on the internet. The number of advertising messages we see varies between 4,000 and 10,000 every day. The majority of these messages are irrelevant, meaning quite simply that companies are producing content that is of no interest to their target audience. Businesses aren’t making the most of their potential because they are failing to address the needs and interests of their target audience, and are too often investing in empty, meaningless slogans. … [Read more...] about Boost your Content Relevance with Personas!