Petites plantes

Evergreen content is content that stands the test of time, that is found through search and provides constant traffic, that is shared socially over time, and acquires natural links. Evergreen content is the lifeblood of inbound marketing and the key to being viewed as the expert in your niche. By creating quality, useful content that is targeted toward search queries people use, you will be able to build your audience and expose your brand to potential customers in different stages of the conversion process, giving you multiple opportunities to capture them as a lead. Some types of content just can’t be evergreen, such as pop culture, trends, seasonal article, statistics/studies that will go out of date, or news. It’s not that these types of content aren’t valuable, it’s just that they have a quick rise and fall, with a limited lifespan. Keyword Research The first step to creating an evergreen content strategy is to find out what your audience is searching for … [Read more...] about Planting The Seeds For An Evergreen Content Strategy

By all accounts, yesterday was a big and important day for the tech and online marketing industries. Hundreds of websites protested the SOPA & PIPA bills that are currently moving through the U.S. Congress by either going completely dark for the day or — as we did here on Marketing Land and our sister site, Search Engine Land — blackening a portion of our site and adding anti-SOPA/PIPA messaging to their home pages. Did it work? Well, the two bills are not dead, but they’re certainly damaged. By Wednesday night, the Washington Post says that at least four co-sponsors dropped support of PIPA, the Senate version of the bill. The House version, SOPA, also lost prominent support after yesterday’s web protests — protests that extended offline to include hundreds of phone calls to Congress. How big was yesterday’s anti-SOPA/PIPA movement online? Here are the numbers. Wikipedia More than 162 million users saw Wikipedia’s blackout page. More … [Read more...] about 7 Million Petitions, 3.9 Million Tweets & Google Crawling Dropped 60%

The newly-rebranded Moz, an online marketing software provider, has filed a petition to cancel a trademark of the similarly named online marketing company known as Doz. Moz filed the petition against Doz on April 9, 2013. According to the petition, Moz believes there is a likelihood of confusion between Moz and Doz because of the similarity of names in conjunction with the similarity of each company’s respective services. While Moz’s petition was filed nearly two months ago, news of the trademark battle has come to light  just days after Moz announced its rebranding efforts, changing its name from SEOmoz to simply Moz. The Case Owned by Capseo, the Doz platform provides search, social media and online marketing solutions. This USPTO registration certificate states that the Doz trademark was filed on December 25, 2012, but in the comments thread of an article published by Doz CEO Anji Ismail titled “Why trademarks are important for startups OR How SEOMoz sent us a … [Read more...] about Recently Rebranded Moz Files Petition To Cancel Online Marketing Company Doz Trademark

Today is Mother's Day in the United States and some other countries and to celebrate, Google has a special Google logo, a Doodle, for the day.This Doodle shows a larger cactus planting the seeds for a new cactus and then taking care of the baby cactus until it grows up. Cute, no?Last year, Google did big and small shoes. So this year is a bit different.Bing is doing an animal these on their home page today:Happy Mother's Day all!Forum discussion at Google+. … [Read more...] about Google’s Mother’s Day Logo In Cactus Plants

Over the last 10 days, the world of Internet search has swarmed around any source for news on Google’s “Farmer” algorithm change that affected nearly 12% of USA search results. Any company generating its revenue by producing low quality content rushed to wrestle up new rank and ad revenue data and discuss the damage. As Aaron Wall pointed out, not every “content farm” got the ax. As Wall discovered, it seems illogical that ehow.com would come away relatively unscathed while similar sites based on the how-to articles model tanked. Websites that Google continues to cuddle include Facebook, Youtube and EBay. Research by Sistrix.com shows a list of some well known domains such as ezinearticles.com and mahalo.com suffering huge losses in keyword rank. Can Searchers Rejoice? In our normal day to day romping on the Internet, we give little thought to what’s happening behind the scenes unless a search result leads to a “scraper” site or a search … [Read more...] about Google’s Farmer Update Plants User Behavior Seeds