Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google Maps Vs. Bing Maps: Summer Vacation Planning Showdown Wouldn’t it be great if there was one mapping service that offers everything you need to plan a … [Read more...] about The Day In Search, May 20, 2011
Phone book search
As search engine optimization (SEO) professionals, we focus on keywords, aboutness, and information scent. What keyword phrases best describe a webpage, a graphic image, and/or a video? How can we ensure that information scent gets stronger from search engine results page (SERP) … [Read more...] about Search Analytics – Interview with Louis Rosenfeld: Part 1
In the last few months, there’s increasing evidence that mobile search activity for restaurants is growing by leaps and bounds. Consider the following: Yelp recently shared that mobile usage now accounts for 40% of their activity, up from 27% in 2010. According … [Read more...] about Is Mobile Search Taking Over the Restaurant Space?
Many search engine optimization professionals have different interpretations of the term search-engine friendly website design. To some, it means crawlability — making sure that Web content is accessible to the commercial Web search engines. Other SEO professionals believe … [Read more...] about How Color Affects Search Engine Optimization (SEO)
As those of you who read my column know, I believe strongly in the potential of an integrated, multi-platform approach to local search, and the importance of educating small businesses about the various advertising opportunities available to them. Small businesses today often … [Read more...] about 5 Areas That Demonstrate The Growing Potential Of Local Search
Today marks the first time that April 20th — known amongst pot smokers as “420” and frequently celebrated with smoking parties — is a legally observable event in the United States (in some places, at least, since the states of Washington and Colorado have … [Read more...] about 420 Dilemma? Marijuana Emerges In Local Search
After three years the great Google Authorship experiment has come to an end … at least for now. Today John Mueller of Google Webmaster Tools announced in a Google+ post that Google will stop showing authorship results in Google Search, and will no longer be tracking data … [Read more...] about The Rise & Fall Of Google Authorship For Search Results
In Part 1 of this series, I cited a really great article here on Search Engine Land on why search marketers should reconsider using broad match that challenges a common best practice in paid search. That article got me thinking about other best practices and if we should … [Read more...] about Re-Examining The Top 10 Paid Search Best Practices, Part 2
You’ll often hear the mantra of “mobile first” with technology companies, but the head of Google search isn’t just saying it. He’s been living it, doing almost all of his searches for more than a year on mobile devices. Amit Singhal is Google’s … [Read more...] about How Google’s Search Chief Has Been Living The “Mobile First” Life For Over A Year
I shouldn’t — but I couldn’t resist doing a quick poke at Facebook’spronouncementthat it is the "most used people search engine on the web." Really? Accordingto? Facebook gives some stats that perhaps back up this claim, but only if youconsider Facebook a … [Read more...] about Facebook One Of The Top Search Engines? I Dunno About That!