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Is your landing page ready to get folks calling? Chances are you have at least one area where you can optimize. It is the easiest way to generate leads that turn to conversions. Having a clear form of communication, especially one as direct and personal as a phone call, is crucial. According to New Voice Media, 75% of consumers say a phone call is the quickest way to get a response. Moreover, phone calls have 30-50% conversion rates, compared to only 1-2% for clicks. With people increasingly searching for and connecting to businesses using mobile phones, phone call optimization is becoming increasingly important. Here are six ideas—and examples—that you can follow to make your landing page more phone friendly. 1. Click to Call So many people use services like Skype these days. Or they use their mobile devices to browse the web. A study by String Automotive found that this fact has a serious impact on how people respond to landing pages. Their study found that customers were … [Read more...] about 6 Ways to Optimize a Landing Page for Phone Calls

You set up what you thought was a great pay-per-click campaign targeting the right keywords, sending users to highly specialized landing pages, and even split testing your ads. Finally, after investing considerable time and budget you get to the point where users are no longer just clicking the ads—they are actually converting! At first you are happy just to get these conversions until you realize these users who convert….they aren’t buying. Though the users fill out the forms and receive your whitepaper or e-book, something along the way throws them off. When you follow-up with them via email the trail goes cold, they don’t pick up your return calls and they don’t even seem interested in your product or service anymore. If this were Tinder they would have swiped right on your business and then not responded to any of your messages. This is the problem for many companies in this modern, mobile-first, cut throat PPC world. They spend money on PPC and even … [Read more...] about How to Optimize Your #PPC Campaign for Phone Calls

In recent months, I’ve heard from an increasing number of businesses that have lost control of their Google My Business (GMB) listing. Far too often, someone at the business will claim the page using their personal account, and when they leave, the owner has no way to access the listing. Every time I hear about this situation, I ask if anyone has tried using Google’s phone support — and every time I suggest this, it’s met with anything from confusion to a blank stare. As local SEOs, we assume that everyone knows about GMB phone support; in reality, most business owners have no idea it exists. In fact, outside of the Local SEO niche, most other SEOs and online marketers don’t seem to know phone support is an option either. If someone is trying to reclaim a listing, they follow the steps listed in Google’s support system and wait around a few weeks to gain control of the listing again. Now, I don’t know how about any of you, but that’s not … [Read more...] about Problems With Google My Business? Use Phone Support!

Back in the day, we used phones for everything! We dialed 411 to find someone’s contact information, called shops to inquire about store hours, and bought items from a catalog over the phone to have them shipped to our homes. Enter the digital age. As internet access became widespread, we marketers became consumed with connecting with our audiences and prospects digitally. We assumed this was the way of the future and the way in which people wanted to connect. We forgot about the phone (at least the actual phone part of the phone), although calls still came in. We’re now seeing that phone calls are some of the hottest (and most overlooked) leads around! When I was at SMX West 2015 back in March, I was inspired by a session called, “Converting The Mobile SEM Visitor.” In this article, I’ll share with you several insights I got from the session. Let’s start with why businesses should be focusing on the phone. 1. It’s Overlooked Money In The Bank … [Read more...] about How To Drive Phone Conversions With PPC

Not wanting Google to be the only one having all the April Fools fun, a number of other companies have released their own April 1st shenanigans. Here’s what we have found so far: Bing Sells Link Juice Promising 100 total links, Bing claims its new bottled Link Juice is “loaded with all the nutrients and goodness you need to successfully grow.” Shipped in discreet plain brown paper packaging, the snake oil offer comes in an “anonymous” package so that users can hide linking activities. You can also join a Link Juice of the Month Club, and double your total link count.”That’s 200 new links every month all year long,” says Bing in bold font. For a monthly fee of only $6999.33, your guaranteed spam free, non-adult links from actual websites related to your topic: Imagine how successful your website will be! You’ll amaze your friends, you’ll impress your family and you’ll frighten your enemies! You’ll be the hit of the … [Read more...] about Everything From Tools To Make Your Video Viral To Free Nexus Phones