Let’s play a game. I’ll show you an image. You type in the keyword to find the exact product featured in the image online. Ready? Google her sunglasses… What did you type? Brown sunglasses? Brown sunglasses with heavy frame? Retro-look brown sunglasses with heavy frame? It doesn’t matter how long-tail you go, it will be difficult to find that exact pair, if not impossible. And you’re not alone. For 74% of consumers, traditional text-based keyword searches are inefficient at helping find the right products online. But much of your current search behavior is based on the false premise that you can describe things in words. In many situations, we can’t. And this shows in the data. Sometimes we forget that Google Images accounts for 22.6% of all searches — searches where traditional methods of searching were not the best fit. Image credit: SparktoroBut I know what you’re thinking. Image SEO drives few to no sessions, let alone conversions. … [Read more...] about Looking Beyond Keywords: How to Drive Conversion with Visual Search & Search by Camera
Pinterest google or bing who has the best visual search engine
Visual search engines will be at the center of the next phase of evolution for the search industry, with Pinterest, Google, and Bing all announcing major developments recently. How do they stack up today, and who looks best placed to offer the best visual search experience? Historically, the input-output relationship in search has been dominated by text. Even as the outputs have become more varied (video and image results, for example), the inputs have been text-based. This has restricted and shaped the potential of search engines, as they try to extract more contextual meaning from a relatively static data set of keywords. Visual search engines are redefining the limits of our language, opening up a new avenue of communication between people and computers. If we view language as a fluid system of signs and symbols, rather than fixed set of spoken or written words, we arrive at a much more compelling and profound picture of the future of search. Our culture is visual, a fact … [Read more...] about Pinterest, Google or Bing: Who has the best visual search engine?
On Wednesday, the social-network-slash-search-engine introduced Lens, a mobile app that uses the phone’s camera to recognize physical objects and pull up related items from Pinterest. The app appears to be Pinterest’s version of Google’s neglected Goggles app. Google’s app is no longer available in Apple’s App Store; it is still available on Android but hasn’t been updated since May 2014. Bing also has the feature built into its app, added last year. Based on some GIFs provided by Pinterest, Lens focuses on objects appearing within a circular window — likely to reduce the signal-to-noise ratio — and then presents tags that it associates with the object(s) as well as relevant pins from its platform. Pinterest had teased the product in June 2016 when it announced enhancements to its visual search tool. Pinterest’s Lens app is still in testing but will be available to iPhone and Android owners in the US sometime soon. While Pinterest … [Read more...] about Pinterest’s Lens app turns your phone’s camera into a search bar
Content recommendation “widgets” are hot and taking off. Brands are now seeing the benefits of surfacing their own content in this intelligent format. Photo / InfiniGraph Brands are missing a big opportunity to close the “social loop” and “frack” their owned content.Advanced technologies using learning algorithms, content recommendations and visual content platforms are powering top publisher sites today to help connect readers with content they will love. However, the void of discovery and targeting of brands content creates a big problem. A great example of fracking is in the oil and gas business using a technology called hydraulic fracturing i.e. “fracking”, to extract trapped resources deep in the earth. Brand need to frack their own content resources locked up on their social, websites, community sites, and blogs. With the drop in Facebook news-feed views and the explosive growth of content recommendation solutions, like Ourtbrain, … [Read more...] about Closing the Social Loop Through Content Marketing
In 2008, TinEye became the first image search engine to use image identification technology, and in 2010, the Google Goggles app allowed users to search the physical world with their phone cameras. But in the last couple of years, visual search has come into new prominence, with companies like Pinterest and Bing developing into serious contenders in the visual search space, and search engines like Splash conceptualising new ways to search the web visually. We now have an impressive range of visual search methods available to us: we can search with images, with part of an image, with our cameras, with paint on a digital canvas. And combined with applications in ecommerce, and recent advances in augmented reality, visual search is a powerful tool with huge potential. So what can it do currently, and where might it develop in the future? Then and now: The evolution of visual search Although the technology behind image search has come on in leaps and bounds in the past few years, … [Read more...] about The new wave of visual search: what it can do, and what might be possible