As we reach the fourth quarter of 2017, it’s time to start thinking about the year ahead and what to expect from SEO in 2018. There are number of search industry trends that we’ve seen the very beginnings of this year and last, which will come into greater prominence in 2018. Here are seven you should be keeping an eye on in order to stay ahead of the curve. Voice search and digital assistants Voice search technology presents a big opportunity for changing the way we communicate and process information. The rise of digital assistants has presented a growing market that can change the way search queries are performed. According to Google, 1 out of 5 searches already come from voice queries. This changes the search market and we’re expecting to see an even bigger shift towards voice search in 2018. When it comes to setting up an SEO strategy, the rise of voice search brings out the need to focus on more long-tail search keywords and a natural language … [Read more...] about Seven SEO trends to watch in 2018
Pinterest google or bing who has the best visual search engine
Visual search engines will be at the center of the next phase of evolution for the search industry, with Pinterest, Google, and Bing all announcing major developments recently. How do they stack up today, and who looks best placed to offer the best visual search experience? Historically, the input-output relationship in search has been dominated by text. Even as the outputs have become more varied (video and image results, for example), the inputs have been text-based. This has restricted and shaped the potential of search engines, as they try to extract more contextual meaning from a relatively static data set of keywords. Visual search engines are redefining the limits of our language, opening up a new avenue of communication between people and computers. If we view language as a fluid system of signs and symbols, rather than fixed set of spoken or written words, we arrive at a much more compelling and profound picture of the future of search. Our culture is visual, a fact … [Read more...] about Pinterest, Google or Bing: Who has the best visual search engine?
On Wednesday, the social-network-slash-search-engine introduced Lens, a mobile app that uses the phone’s camera to recognize physical objects and pull up related items from Pinterest. The app appears to be Pinterest’s version of Google’s neglected Goggles app. Google’s app is no longer available in Apple’s App Store; it is still available on Android but hasn’t been updated since May 2014. Bing also has the feature built into its app, added last year. Based on some GIFs provided by Pinterest, Lens focuses on objects appearing within a circular window — likely to reduce the signal-to-noise ratio — and then presents tags that it associates with the object(s) as well as relevant pins from its platform. Pinterest had teased the product in June 2016 when it announced enhancements to its visual search tool. Pinterest’s Lens app is still in testing but will be available to iPhone and Android owners in the US sometime soon. While Pinterest … [Read more...] about Pinterest’s Lens app turns your phone’s camera into a search bar
Wow, it seems like only yesterday we were all obsessed with the first (of what became many) Panda updates (which was initially called the Farmer Update) from Google and the New York Times story on JC Penney’s Holiday 2010 foray into buying paid links. Oh, yeah, good times. To help all of us in the SEO/link building community keep productive in the next year, I’ve come up with a set of New Year’s resolutions for all of us to follow (besides, if we’re wrong about the Mayans, at least we’ll have something to occupy our minds for a little while!). My Link-Building Resolutions For 2012 1. DO create great content, including link/Like/Share bait, to grow links organically. To attract organic links, we have to provide something worthy of linking to. So get cracking on creating that next sweet infographic, viral video, informative newsletter, or fantastic blog post! Become not only an expert in your field, but be very public about your expertise, and share your … [Read more...] about 9 New Year’s Resolutions For Link Building In 2012
Online marketing experts have spent a lot of time providing advice on managing online ratings and reviews for local businesses — but reputation can have much broader impact than your reviews in Yelp and Google. There’s hardly a business out there that doesn’t have an occasional issue arise with a customer. Ideally, you can resolve things before it reaches a point where a customer believes they can only get satisfaction through a public forum or feels they ought to warn people about your business. The internet has made it so the barriers between one customer and another are far reduced — word-of-mouth can now travel almost literally at the speed of light! But, if you’ve prepared and planned for how to handle online criticism of your company, the impact of one or two complaints can be much reduced, and you may be better able to respond effectively and rapidly to minimize monetary impact. You Can’t Opt Out Of Reputation Management For many small … [Read more...] about 10 Pro Online Reputation Management Tips For Local Businesses
What would you do if your web pages could load four times faster with six simple steps? You would login to your site and start walking through these steps, of course. That's exactly what I did. On February 23, 2016, Google introduced AMP listings into its mobile search results. So, what is Google's AMP, anyway? According to the Accelerated Mobile Pages (AMP) Project, "The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere." In normal people terms, this means when you search for a news search term, Google will show you carousel that highlights stories on AMP-enabled websites. The big difference now, thanks to AMP, is that when you click on one of the news search term links in the carousel, the article will load instantly. It might not sound exciting at first, but publishers are swearing by it. "In early tests, we found that AMP pages load four times … [Read more...] about Does Google AMP Affect SEO?
Content recommendation “widgets” are hot and taking off. Brands are now seeing the benefits of surfacing their own content in this intelligent format. Photo / InfiniGraph Brands are missing a big opportunity to close the “social loop” and “frack” their owned content.Advanced technologies using learning algorithms, content recommendations and visual content platforms are powering top publisher sites today to help connect readers with content they will love. However, the void of discovery and targeting of brands content creates a big problem. A great example of fracking is in the oil and gas business using a technology called hydraulic fracturing i.e. “fracking”, to extract trapped resources deep in the earth. Brand need to frack their own content resources locked up on their social, websites, community sites, and blogs. With the drop in Facebook news-feed views and the explosive growth of content recommendation solutions, like Ourtbrain, … [Read more...] about Closing the Social Loop Through Content Marketing
Podcast: Download Subscribe: iTunes | Android | RSS Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this week’s episode of the Marketing Nerds podcast, Executive Editor Kelsey Jones had a chance to sit down with Matt Southern, SEJ’s lead news writer, to talk about how he stays up-to-date with what’s happening in the industry. Matt shares the tools he’s using and the sites he’d visit to get the breaking news. He also shared what makes good news and, if you’re a writer, how networking can help you write a better story. The Process of Finding and Writing Breaking News I still swear by RSS. I’m still mourning the loss of Google Reader which was a free RSS reader that Google used to offer. They shuttered the service because they decided people weren’t using it enough or didn’t have daily active views users. I signed up to a paid RSS reader and I’ve been using that ever since. I love it because … [Read more...] about #MarketingNerds: Staying Updated on Breaking News
In 2008, TinEye became the first image search engine to use image identification technology, and in 2010, the Google Goggles app allowed users to search the physical world with their phone cameras. But in the last couple of years, visual search has come into new prominence, with companies like Pinterest and Bing developing into serious contenders in the visual search space, and search engines like Splash conceptualising new ways to search the web visually. We now have an impressive range of visual search methods available to us: we can search with images, with part of an image, with our cameras, with paint on a digital canvas. And combined with applications in ecommerce, and recent advances in augmented reality, visual search is a powerful tool with huge potential. So what can it do currently, and where might it develop in the future? Then and now: The evolution of visual search Although the technology behind image search has come on in leaps and bounds in the past few years, … [Read more...] about The new wave of visual search: what it can do, and what might be possible
How have the events of 2016 affected your advertising spend? Take our 10-minute survey to benchmark your performance against competitors – and enter our prize draw to win an iPad mini. With the huge range of different marketing channels available to marketers today, it’s more critical than ever to have a marketing strategy that covers a variety of different channels. A 2013 study by Multichannel Merchant and Neustar found that 35% of companies already market on multiple channels, and a further 27% had plans to implement a multi-channel strategy in the near future. Among the customer touchpoints that the study’s respondents considered most critical to their organisation were search engines, cited by 61% of marketers; mobile, cited by 54% of marketers; and social media, cited by 53% of marketers. 2016 has been full of developments that will have a huge impact on the way that marketers approach these channels in 2017 and beyond. So as we close out the year, what are some … [Read more...] about Three major developments that will shape multi-channel marketing in 2017