HOLLY MILLER: I had another random question for you that I heard at the conference. I wondered if you had an opinion or thought on it. So this is like a weird, kind of going back to your statement about the Amazon has its own algorithm. What I heard was that one of the metrics for ranking in the Amazon platform is that when people come to your page, if they don’t buy something, that can negatively impact your listing. So maybe it’s almost like the equivalent of a bounce rate, a page visit in SEO and then someone goes back to the [inaudible] and does another search, or they just close out of the browser or something like that. Have you heard of that? Is there any truth to that in Amazon’s algorithm? … [Read more...] about Pulse: Playing the Retail Game Requires Fielding Teams to Both Google and Amazon –
Platform game requirements
DUSTIN RADIN: Yeah, I mean, and it almost seems like it’s a self reinforcing thing. If your rankings are affected by your reviews, and you have only one or two percent leave a positive review, but 80% of the people with a bad experience leave a review, it gets slanted. Maybe you have three reviews on your product, one is from two years ago, one is from … And it’s good. And then you have … I don’t know. For me personally I just think that you have to take reviews with a grain of salt, and it’s not … Also as a consumer you have to … I always do this. I literally read through the reviews, and I’m like, “Oh, well if there’s someone who’s …” I’d like to think that I can tell if someone is just venting, or they’re not being realistic. You can kind of get a picture of what the … … [Read more...] about Playing the Retail Game Requires Fielding Teams to Both Google and Amazon
Ingress is a skunk works project that emerged from Google Earth as a pet project of John Hanke, VP Product, Niantic Labs at Google (former founder/CEO of Keyhole, Inc. purchased by Google in 2004, now Google Earth). Hanke had long wished to create a multiplayer game based on Google Earth components, and Larry Page allowed him to set it up with greater independence, start-up style, under Niantic Labs. … [Read more...] about Is Google’s AR Game A Stealth Local Data Effort?
Search is a vehicle to help people complete tasks, be more productive across devices and services, and ultimately give people time back. Search is evolving into a platform – one that can be ever more accurate at understanding people’s intent. At the end of the day, search should exist to enable people to achieve more and do more. … [Read more...] about The Future Of Search Is Productivity Across Platforms
Ms. Tan has more than 20 years of experience as a retail/wholesale and e-commerce executive. As an expert in e-commerce, with hands on experience managing all aspects of retail online marketing, Ms Tan gives ecommerce tips and adviseon her blog EcommerceFastStart.com She advises small to mid-size businesses on how to plan like larger organizations and how to set up your business to sell. … [Read more...] about Search Marketing Is A Game Of Resources