Today, consumers rely more on content found to provide relevant information that will help them make decisions, which means they go into the process with less bias. That is reflected in statistics from Google that 51 percent of smartphone users have discovered a new company or product when conducting a search on their smartphone — and that one in three users purchased from a company or brand other than the one they intended to after discovering information in the moment they needed it. Further, 69 percent of users are more likely to buy from companies that help them easily find answers to their questions. … [Read more...] about Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.
Pocd feels like i want it
A publicly accessible brand policy that protects the rights and defends the dignity of both employees and consumers. Well-trained phone staff with good language skills, equipped to answer FAQs and escalate problems they can’t solve. Sufficient staff to minimize hold-times. Well-trained consumer-facing staff, well-versed in policy, products and services. Sufficient staff to be easily-accessible by customers. In-store signage (including after-hours messaging) that guides consumers towards voicing complaints in person, reducing negative reviews. In-store signage/messaging that promotes aspects of the business that are most beneficial to the community. (philanthropy, environmental stewardship, etc.) to promote loyalty and word-of-mouth. Cleanliness, orderliness and fast resolution of broken fixtures and related issues. Equal access to all facilities with an emphasis on maximum consumer comfort and convenience. Support of payment forms most popular with local customers (cash, check, … [Read more...] about What the Local Customer Service Ecosystem Looks Like in 2019
what’s best for the user is doing what’s best for Google — that’s still a … [Read more...] about C’mon Microsoft — Say You’re In Search Because You Love It, Not Want To Earn From It
Don't make a judgment call based solely on appearances. This is true for an amazingly gorgeous site and one of those sites coded in Cold Fusion that looks like it hasn't been updated since 2001. Just because a site is pretty doesn't mean it's a good fit for you; it may not help you gain rankings or traffic. And just because it's hideous, that doesn't mean it won't rank well, help you rank better, and send you relevant traffic. … [Read more...] about Want more links? Be more likable.
Now, I seem to recall that Coke wasn’t that found of the Diet Coke-Mentos mixing craze. I couldn’t find a reference about that, so I might be wrong. But if so, I’d say get over it. Produce the biggest Diet Coke-Mentos experiment ever, one that is so amazing that the video of it will gain links and jump over into the top listings at Google. … [Read more...] about How Search-Like Are Social Media Sites?