Marketing professionals who need to know how to leverage pay-per-click (PPC) campaigns for maximum effect and return on investment will benefit from the SEMPO Institute’s new, intensive distance learning class: Advanced Search Advertising, the third class in SEMPO’s (Search Engine Marketing Professional Organization) new series of online classes designed to help marketers better understand the intricacies and dynamics of search-based marketing. … [Read more...] about Advanced Search Advertising Curriculum now Available at SEMPO Institute
Pof advanced search
Google Bing Result cache: Shows the version of the webpage from Google’s cache. contains: Finds webpages that contain links to a particular type of file (such as pdf, mp3). This function is unique to Bing. ext: ext: Returns only webpages with the file extension you specify (such as htm). filetype: filetype: Finds results of a single type only (such as pdf). info: Presents some information that Bing has about a webpage such as related pages from the site, external pages talking about the webpage, and related results. intext: Shows pages that contain a specific word in their body text. intitle: intitle: Finds pages that include a specific word as part of the indexed title tag. allintitle: Finds pages that include all query words as part of the indexed title tag. inurl: Finds pages that include a specific keyword in their indexed URLs. allinurl: Finds a specific URL in the search engine’s index. Also can be used to find pages whose URLs contain all the … [Read more...] about Guide to Advanced Search Engine Operators for Robot Ninja Eyes Only!
In yet another embodiment, the client may be prompted for which results set to transmit and the prompt may include information about the limited search operation 110 or information providing a high-level comparison of the results set (e.g., “The full results of the search include over 1 billion pages, would you like to see the results of your search limited to the San Francisco Bay area?”, or “The full result set of your search `Iraq` and `war` is very large, would you like to limit this search to today’s news from major news sites?”). … [Read more...] about A Personalized Search Using Advanced Search Operators
A minus sign (-) before a keyword removes any results with that word. Again, it’s a way to help filter results when a query might otherwise be ambiguous. If you’re looking for info about cats the animal, but there’s a showing of Cats the musical in your town, you can search cats -musical to remove results about the theater production. … [Read more...] about Guide to Advanced Search Engine Operators
This new approach helps you find the Twitter users that will best help you follow your interests. For example, if you’re interested in hip hop, chances are that you’d like to follow hip hop artists. Searching for “hip hop” now surfaces accounts like @common and @questlove. (Previously, we typically showed accounts that have “hip hop” in the name.) … [Read more...] about Twitter Improves “Who To Follow” Results & Gains Advanced Search Page