Jul 11, 2019 by Kristien Matelski Search Engine Optimization Vizion Interactive So, you’ve got your domain, your website, and have populated it with several pages. Now, you need a sitemap – but what is a sitemap? How do you create one? If you’ve never heard of a sitemap or are unsure of how to get started, researching sitemaps can be rough and frustrating. It’s best to take it slow and don’t rush your learning or your process; this will help you do things right and stay well-organized. Take your time to read every help article and step-by-step instruction thoroughly to soak up all the information.What Is a Sitemap?The basics of a sitemap are simple: it’s a list of all the pages on a website depicted by the extensible markup language (XML), which displays the information on the site. These lists of pages aid in search engine optimization (SEO) and are a requirement for some search engines in order to add your URL to their database.These sitemaps may … [Read more...] about Important Steps for Creating Your Sitemap
Pollsters follow these important steps in gathering accurate statistics
I speak to many small businesses working on organic search marketing. They usually understand the concept of keyword research, but often they miss a basic step that makes the difference between a successful search program and one that just bumps along without creating much of an impact. Sure, they follow the basic steps. They analyze their logs to see which words are bringing the most traffic, the better to optimize for them. If they are smart, they analyze which keywords bring the most conversions, not just the most traffic. They understand the priorities and they use them to improve their Web site to drive even more traffic with those keywords. Great job, right? Well, not exactly. It's good as far as it goes, but there is a big missing step that can make a big difference in organic search success. You must also think about the keywords that aren't bringing any traffic to your site right now. For large sites, this is less of an issue. Larger sites get so much traffic that almost … [Read more...] about The missing step in keyword research
It's only late October - what could we possible be doing thinking about paid search for next year? Well, paid search isn't all about tweaking ad copy and keyword research. Paid search is also a component of your marketing plan that needs to align itself with your overall marketing goals. Now is the time to start that process. About 90% of the posts and articles I read regarding paid search focus on detailed, in-campaign strategies for more clicks, better conversions, etc. I include most of what I've written in that 90%. But what happens when you need to buckle down and justify your budget spent on PPC and prove that it positively affected your overall marketing strategy for the year? Well, as an in-house marketing manager, I'm spending time on that now. It's budgeting and planning time for 2008 and paid search is under the microscope. For many, paid search is a tool used in a much larger marketing strategy. That larger marketing strategy could include print advertising, display … [Read more...] about Important Steps In 2008 Paid Search Planning
Point is, we rely heavily on emails to try to convince others to do something for us. Unfortunately, someone's inbox isn't always the most persuasive channel. Researchers at Northwestern University School of Law found that online communication like emails has a limiting effect on persuasion. But don't panic! In this post, I'll walk you through 10 easy tricks that will help you overcome common obstacles - like how to spark interest and motivate action - in order to get your content from the bottom of someone's inbox to their front page. 1. Identify targets with high engagement that already promote similar content This is one of the most time-consuming parts of the outreach process, but trust me, the effort is worth it. The key to ensure a high ROI from your outreach efforts is to target high-quality influencers within your specific vertical. Below are two ways to determine whether or not a target is worth pursuing: Use social media to search keywords related to your content. This is … [Read more...] about Not getting what you want from your outreach emails? Follow these 10 steps.
I have noticed an increasing trend during the second half of 2015, which I believe will further increase in 2016: the recognized importance of links within online marketing by those outside SEO. Specifically, this recognition is happening by those higher up the marketing food chain: CMOs, VPs and marketing managers. I’m in a unique position to recognize this trend, working within the marketing department for an SEO agency specializing in link building & acquisition. We do both inbound and outbound marketing, and I am able to monitor both our leads and new clients to see their company, niche, and role within their organization. I have unique access to see those who are interested in the direct pursuit of links, and I have ongoing discussions with our sales and production department to better understand our leads, clients, and their expectations. Links are gaining focus in the marketing world. SEOs won’t be the only ones tracking links. Here’s what I believe is … [Read more...] about How links could be online marketing’s most important KPI in 2016