Pinterest will debut its first ad campaign in the US on Tuesday. Called "What If," the campaign is designed to get people thinking about the platform as a place to explore new ideas, even if the undertaking may be an uncomfortable one. It appears to attempt to situate Pinterest - which has always been something of a hybrid between Google and Facebook - as a more serendipitous search engine and a less superficial social network, somewhere for people to find themselves from others' examples. "Our What if campaign focuses on vulnerable moments people face in their lives, from everyday to epic, when they're just about to take a risk. The stakes can feel high any time you try something new, whether you're wearing bold lipstick, ditching the conventional wedding or breaking free from gender norms. We want to show the transformative power of reimagining risks as possibilities," according to a company blog post announcing the campaign. The post explains that, instead of actors … [Read more...] about Pinterests first US ad campaign spans Times Square, Facebook, Instagram, Mic and New York Times
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To give its new Stories product more than a fighting chance against Snapchat’s original, Instagram is using an algorithm powered by data from parent company Facebook to decide the order of the Stories appearing atop the app’s main feed. Instagram’s algorithm will decide the order of Stories by referencing whose content people engage with on Instagram as well as on Facebook, according to an Instagram spokesperson. Based on those signals and others that weren’t disclosed, the algorithm will prioritize Stories from the people it thinks someone would be most likely to check out, the spokesperson said. For comparison, Snapchat orders its Stories in simple reverse-chronological order with the most recently updated Stories appearing atop its feed. But even that company has considered switching to an algorithmic feed. And for good reason. An algorithmic feed carries a lot of pros for a content platform,the people who use it and its business (and plenty of cons for … [Read more...] about Instagram is using an algorithm, Facebook data to sort its new Stories feed
At the recent Search Engine Strategies Conference in New York, agency executives spoke candidly about their experiences working with search engine marketing (SEM) firms. What’s working? What’s not? And most importantly, how can agencies and search marketers work together to better serve clients? Here’s a re-cap of “Outsourcing Anonymous: Why To Admit You Hired An SEM Firm (Or Not),” one of the many interesting and compelling sessions that went down at SES: Agency Transparency Sara Holoubek, a free-agent consultant, moderated the session. She asked the agency panelists to comment on the issue of transparency. Should clients be told that their Agency of Record is sub-contracting to a search expert? Should the search marketing firm have direct access to the client? Or should the agency keep the relationship under wraps and “white label” the search services as their own? Amy Auerbach, former VP Group Director, Media Contacts feels that in general … [Read more...] about Ad Agencies Partnering with Search Marketing Firms (or Not)
Notice anything different today? I sure hope so, because we’ve just launched the new Search Engine Land website! This is Search Engine Land’s first redesign since March, 2011. Our sister site, Marketing Land, has also been relaunched. While both sites obviously look different (more on that below), let me begin by talking about what hasn’t changed. You’ll continue to get the trusted, expert content that you’ve come to expect from us, ranging from breaking news to in-depth features, how-to articles, strategic advice, interviews with industry decision-makers and much more. Our mission remains the same as it’s always been: to help digital marketers succeed. That was our guide as we worked through the relaunch process. We hope you’ll find the website(s) easier to read, easier to discover new content, easier to share our content with others and easier to connect with us via email and social media. Our mission: to help digital marketers succeed. With … [Read more...] about Introducing The New Search Engine Land!
Many times, those choosing a new enterprise platform to serve their website to the world are not well-versed in today’s SEO requirements. Systems integration and indexation are the focus of many IT-minded project managers. CMS features will often be key to marketing directors’ and CMOs’ decision-making. Even for savvy marketers, some platform requirements may slip under the radar in their due diligence. To support all of those tasked with selecting a new website platform, let’s recap the top elements to consider when vetting different solutions. Platform SEO requirements In my experience, the following are must-have elements when assessing new website platforms. Missing one or more of these elements likely means your site will see poor representation in search engine indices and/or miss an important quality guideline. 1. Hosted on dedicated IP (IP shared with dev site OK) Too often, I see major websites or blogs hosted along with dozens or hundreds of other … [Read more...] about SEO requirements for a new website platform