Brands have a new way to pay for external or offsite SEO, a path to influence rankings. It follows the search engines’ terms of service and can lead to the type of links Google says are among the most valuable. Google spokespersons even endorse the principle behind this new paid form of SEO… well, sort of. Can Paid Offsite SEO Be Legal? Yes. Let’s begin this exploration with one of the oldest paid SEO channels of all: press releases. Old style press release optimization was straightforward. Write a press release with keyword anchor text links to your website. Place these releases on one or more paid press release services, many of which have SEO packages. A Screen Shot of PRWeb’s SEO and Social Media Offering. The press release websites place your release on their site, then distribute it to partner sites and syndicates further via RSS. You can read more about this in Danny Sullivan’s article, How PRWeb Helps Distribute Crap Into Google & News … [Read more...] about Is Paid Social Media The New Paid SEO?
Posting frequency on social media
“How cool would it be to have 1 million Facebook fans?” This is how I tend to go about setting social media marketing goals. I pull an aspirational number out of the air and go for it. Would it be cool to have 1 million Facebook fans? Absolutely! Is this the right way to set goals? Coming up with goals for our Facebook page and other social media channels has often been a bit haphazard for me. Imagine having a system of goal-setting to help create rational, achievable goals. This set me out on the research path to look into other popular goal-setting strategies and frameworks that exist and seeing how these might work for social media marketing. Keep reading below to see five amazing strategies that I found. And feel free to share any thoughts on the way that you’ve gone about setting strategies for your social media marketing. 7 Popular Goal Setting Strategies for Marketers to Try What you get by achieving your goals is not as important as what you become by … [Read more...] about 7 Goal-Setting Tips For Social Media Marketers
It seems like a great portion of the social media research we do at Buffer often comes back to a few big questions for social media sharing. How do I get more followers? What should I share? When should I share it? And how often should I be sharing? Social media frequency is one that we’ve enjoyed experimenting with a lot at Buffer. How many times per day should we posting? Is it different for individuals versus companies? I personally share to Twitter four times per day, and we share to Buffer’s Twitter account 14 times per day. Do these frequencies make sense? Fortunately, we’re able to check in with a bunch of great research on frequency to get a baseline for what might be best practice for a social media schedule. We’re incredibly grateful for our friends at SumAll for placing all this awesome research into a beautiful infographic that makes the question of “how often to post” a breeze to answer. Infographic: How Often Should You Post on Social … [Read more...] about How Often Should You Post on Social Media?
At Buffer, we love to see new stats and research about how to best share to social media and drive engagement. And as a brand on social media ourselves, we know just how challenging it can be to post engaging content across multiple channels. To learn more about how brands are tackling social media in 2016, and importantly, to discover what’s working, we decided to study what types of posts brands were sharing the most of on social media. We examined over 100,000 accounts, which consisted of over 14 million tweets and two million Facebook updates to figure out how brands have been sharing to social media over the past 12 months. Here’s how it broke down: How Have Brands Been Sharing to Social Media Which social networks are brands posting to? After looking at over 16 million updates over 12 months, covering Pinterest, LinkedIn, Google +, Facebook and Twitter, we found that brands posted primarily to Facebook and Twitter. It makes sense seeing as both social networks have … [Read more...] about 3 Social Media Lessons from 16M+ Posts
Holidays such as Christmas, 4th of July, Easter, Black History Month, and St. Patrick’s day are the perfect time for non-profit marketing campaigns. Typically, people feel more giving on holidays or are more likely to join a cause. Considering what is possible with social media today, there are no limits to how far your marketing campaigns will go. There are many paid marketing options on social media that are extremely useful to non-profits. For instance, you can target people who frequently buy online on Facebook before Christmas and ask for donations payable with their Amazon account. You could also use Facebook to show ads to people who are donors in specific categories. Besides paid social media campaigns, many non-profits also build strong campaigns based on status updates, photos, videos, tweets, and other content that can be posted or promoted for free. Whether you are opting for paid or free marketing campaigns for your non-profit, there are a couple of best practices to … [Read more...] about A Social Media Marketing Guide for Non-Profits