The modern demands of commerce and online optimisation illustrates that social media is a mandatory outlet for businesses wanting maximum exposure. These are free platforms where communities of thousands, millions and billions are regularly exploring, sharing and talking about subjects that overlap with your enterprise. Having no presence on social media simply makes no sense. Yet proceeding through the establishment phase in just step one. Perhaps your brand has even reached the stage of posting content semi-regularly and tapping into the advertisement options to boost views and score a higher click-through rate. The challenge then arrives with consistency of messaging. Unless there is an individual or team dedicated to social media output, it can is a headache for owners and operators to promote content that is not a copy and past effort from earlier. To build on that anxiety and stress, it is another task altogether just to login to these accounts and streamline that message on … [Read more...] about Best Tools To Help You Schedule Posts On Social Media
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It seems like a great portion of the social media research we do at Buffer often comes back to a few big questions for social media sharing. How do I get more followers? What should I share? When should I share it? And how often should I be sharing? Social media frequency is one that we’ve enjoyed experimenting with a lot at Buffer. How many times per day should we posting? Is it different for individuals versus companies? I personally share to Twitter four times per day, and we share to Buffer’s Twitter account 14 times per day. Do these frequencies make sense? Fortunately, we’re able to check in with a bunch of great research on frequency to get a baseline for what might be best practice for a social media schedule. We’re incredibly grateful for our friends at SumAll for placing all this awesome research into a beautiful infographic that makes the question of “how often to post” a breeze to answer. Infographic: How Often Should You Post on Social … [Read more...] about How Often Should You Post on Social Media?
A lot of people think to be successful in driving sales from social media, you need a big budget. However, big bucks does not always lead to big profit. For example, fast-food giant McDonald’s spent more than $988 million dollars on ads in 2013. Although most of their advertisements are acceptable, one ended up doing more harm than good. For example, when the brand was forced to apologize because of an ad poking fun at air pollution haze in Singapore. While some million-dollar campaigns are successful and have a massive impact on consumers, big-budget marketing strategies do not always drive profits over the long term. Nowadays, it takes some careful planning to capture the hearts of a more demanding market. Oreo, for instance, won the marketing Super Bowl with a real-time tweet during a 34-minute power outage. The company’s social media team seized the perfect chance to post an ad that read “Power Out? No problem.” with a picture of a single brightly lit Oreo … [Read more...] about Why Some Businesses Can Generate Social Media ROI
Social media is quickly becoming the most time-consuming marketing channel. All the posting, responding to comments, discovering new networks – it never ends. Wouldn’t it be great if you could shave off some of those manual labor hours? The key to streamlining your social media marketing lies in your data and analytics – gaining insight into what works and then doing more of it. But social media analytics can be a pain in the butt if you don’t know what you’re searching for. You’ve got to know which questions to ask, and how to find the right data from the right reports in a short amount of time. In this post, I’m going to cover four questions that cut to the core of social media analytics. With each question, I’ll show you the exact data sources and reports needed to get in and out with insights for your marketing team. You’ll find out how to answer the following questions: Which posts are driving the most value for my business? … [Read more...] about 4 Ways to Streamline Your Social Media Campaigns
You’ve probably seen these new videos and photos on your Facebook app: the ability to flick through someone’s photo as if you were there. You probably wondered how they did it – and thought it was pretty cool. This nifty new feature on your personal Facebook feed could be leveraged by your brand. And the cost? In most cases, free or under $500. How Do 360-Degree Photos and Videos Work? In their simplest form, you can make 360-degree photos on Facebook by taking a photo in panoramic mode on your camera or smartphone and then upload it using the Facebook app. It should automatically detect that it’s a panoramic shot, and you’ll see the globe icon on the right of the screen. However, this is just a long photo, not a true 360-degree shot, like this one. As you can see in this post, you can scroll up, down, and completely around. This image was taken using a 360-degree camera (specifically one from LG that is currently $99 on Amazon). It works by using two … [Read more...] about How to Use 360-Degree Photos and Video in Social Media Marketing