Organized by Digital Commerce Institute, the Digital Commerce Summit is an educational event for people who create and sell digital products and services. This event will cover digital product and service creation, as well as the latest and cutting edge techniques in marketing, sales, and product launch. … [Read more...] about 15 Marketing Conferences You Shouldn’t Miss
Powering content building a nonstop content marketing machine
First-party The company’s own data, such as CRM data or user data from tracking on the company website – web-browsing behavior, website navigation or online interactions and purchase behavior in the company’s online shop. Second-party Company data, but gained using non-proprietary services, such as data from marketing partners or online search behavior data measured using Google Analytics or the Google Search Console. Third-party Data from professional data providers, collected using various methods and purchased by the company. Could include data on search volume, trends, seasonality, user intent etc. 2. Compiling and analyzing data The biggest challenge of data-driven marketing is turning Big Data into Smart Data – this means filtering out the relevant information from the vast amounts of data collected from online and offline sources, and converting this information into insights that can be used to drive actions. … [Read more...] about Data-Driven Marketing: Your Ultimate 4-Step Guide
10. Focus On Adding Value I often see people simply re-post info from an article they just read. My advice would be to make sure you add your own thoughts and insights while sharing a content piece. The most important element is to add value. You might quote certain snippets of an article, but you must also communicate your point of view along with it. … [Read more...] about 10 Marketing Experts Share Tips and Tools for More Effective Content Curation
The purpose of the page: The first step in understanding a page is figuring out its purpose.Expertise, authoritativeness, trustworthiness: This is an important quality characteristic. Learning the reputation and credentials of a certain piece of content should not be hard to achieve.Main content quality and amount: The rating should be based on the landing page of the task URL.Website information/information about who is responsible for the main content: Find information about the website as well as the creator of the main content.Website reputation/reputation about who is responsible for the main content: Links to help with reputation research are provided to reviewers.In addition to being well-written and researched content with a purpose, relevancy is incredibly important for visibility in search. … [Read more...] about Should We Write Content for People or Search Engines?
The general perception that Google isn’t effective at catching paid links (for example, JCPenney was not penalized until an article from The New York Times called out the issue), The perceived industry consensus about the use of paid links (referencing an SEOptimise survey from September 2011, polling SEOs on whether they do or would buy links), Google’s subjective definition constituting the “buying links” or participating in “link schemes” designed to increase your site’s ranking or PageRank. … [Read more...] about B2B Marketers: Are You Buying Links or Building Links?