Pubcon is the premier search marketing expo. It features multi-track event, as well as a full day of their Pubcon Masters Group for search and social media training (optional). The event will be keynoted by the industry’s leading experts, and exhibitors will be from top businesses, startups, and sponsors involved in social media, digital marketing, search engines, and online advertising. … [Read more...] about 15 Marketing Conferences You Shouldn’t Miss
Powering content building a nonstop content marketing machine
Objective: Customer loyalty and traffic quality Bounce rate Average session length Average page views per session Retention rate: Active customers today / active customers a defined length of time ago Objective: Customer satisfaction Bounce rate Click-through rate (CTR) Objective: Profitability Cost per buy (ROI): Profit / Total cost of an investment Conversion rate for each channel and each page, based on target conversions, such as Newsletter sign-ups Whitepaper downloads Trial version registrations Objective: Gain new customers Cost per acquisition Acquisition rate Objective: Strengthen brand Impressions Rankings Mentions on social media channels Objective: Website visits Traffic Sessions Which tools are needed for data-driven marketing? The right tools for the right task Data-driven marketing can only be successful if it is approached holistically. To achieve this, the market offers a huge number of tools that can be used for different purposes, such as … [Read more...] about Data-Driven Marketing: Your Ultimate 4-Step Guide
As a longer-term strategy, you can review these mentions weekly and keep a spreadsheet of all the relevant content. Add the URL, the author’s name, their social handles and ideally, a short summary. You may also want to categorize it by content type. This way, you’ll have an evolving list of useful content that’s ready-to-use. You’ll almost certainly end up spotting trends as well. … [Read more...] about 10 Marketing Experts Share Tips and Tools for More Effective Content Curation
These aren’t signals triggered by keyword usage, exact-match phrase inclusion, or any other “gamey” search-marketing tactics. This is just good content being delivered for the right search queries. The only way to achieve that is to create good, wholesome content. … [Read more...] about Should We Write Content for People or Search Engines?
What are the goals of the website? How and what types of leads are acquired from the site? What types of content strategies are meant to drive traffic and generate interest in the organization or organization’s solutions? What sort of publishers, bloggers, and news outlets are prominent and/or influential in the industry? … [Read more...] about B2B Marketers: Are You Buying Links or Building Links?