As Basecamp has a flat fee of $99/month (regardless of user counts), you’ll want to use it if you have enough people on your team to justify the price. after that, it doesn’t matter how much you grow; you’ll still pay the flat fee only. … [Read more...] about 8 Project Management Tools for Scaling a Digital Marketing Agency
Pps project management
To know what to do, we need to determine the project backlog. This is typically the job of the strategist and will often involve audits. As an example for an SEO project, we would typically perform a detailed SEO audit and create a list of tasks. We will also look at creating a basic digital marketing plan, which will also detail various action points. … [Read more...] about Using agile project management for SEO & digital marketing
SEO touches more areas of an enterprise business than most any other channel. Marketing, development, user experience, taxonomy, public relations, social media, branding, and even legal are all impacted, involved, or indirectly influenced by SEO tactics and strategies. SEO is successful when it is elastic and flexible. Strategies change rapidly. SEO is difficult to track and report on, difficult to monitor effectively, and can be slow to show results. SEO projects can sometimes take a very long time. … [Read more...] about Why Is Project Management Undervalued In SEO?
=iferror(if(not(or(isblank($D6),ISBLANK(F$1))),vlookup(filter('Task view'!$C:$C,'Task view'!$O:$O=$D5,REGEXMATCH('Task view'!$A:$A,F$2)),'Status and colour code'!$C:$E,3,0),""),"") The formula first checks if the task or month cells are blank. If not, it looks in the month cell in its column and cross-references with the task cell in its row. Where the intersection of a month and task matches a task in our Task View (as in the task in that row is taking place during the month in that column), the filter formula will return the category. For those interested, this might also have been achieved with index-match, but filter lets us match with RegEx so we can give multiple matching options and they don’t have to match exactly. Because we split tasks across multiple months, we need to be flexible in our matching. … [Read more...] about Visualizing Time: A Project Management How-To Using Google Sheets
So typically, what you should do is say, "Well, we changed this thing on your website, and then this happened to your organic traffic." At the start of a project, what you are going to want to do is, forecast what you think is going to happen and then show it against actual. So month on month, how close are we to the forecast, and is the work we are doing effective, or do we need to look at our strategy again? Okay, great. … [Read more...] about Weekly Wisdom with Ross Tavendale: Project Managment in SEO