I’m not sure if I’ll get to that longer look before the service actually goes live. When it does, it will be self-evident to many how much it misses (try “california tax revenue” or “gun deaths in united states” as examples of gaps in its knowledge). I’m still positive that it’s an impressive resource for dedicated searchers. But as I also wrote in my original review of the demo, it still faces a hefty awareness challenge to pull in ordinary searches that it hopes also to appeal to. … [Read more...] about Wolfram Alpha Live Review: The Un-Google
Pre closing examples
It’ll take some extra diligence when updating your Business Data (as you don’t want to give out incorrect info), but it can really pay off. If someone has an I-want-to-buy-RIGHT-NOW moment, you want to be there for them and be able to fulfill their needs. Local inventory ads can do this for your Shopping Campaigns, and now your text ads can offer similar benefits. … [Read more...] about Five Ways To Revolutionize Your Ad Text With Google’s New Location Ad Customizers
As I said, Google’s move to destroy data kicked off a wave with the other major search engines. Microsoft is notable in saying it would destroy ALL cookie information and IP data, rather than just anonymizing cookies and destroying part of the IP address, as Google is doing (you can read Microsoft’s statements here, here and here – all PDFs). I’m not sure if this has happened. Even if so, the issue of what’s happening with logged-in data remains the bigger concern to me. I’ll be checking on both. … [Read more...] about Anonymizing Google’s Server Log Data — How’s It Going?
[Sam Silverwood-Cope] Despite my moaning, and hankering for the good old times, I think it makes things quite interesting for SEO. The additional PPC spot is supposed to be for premium terms (for now). These terms are highly expensive per click, so it’s up to the vendor to decide whether the top spot is worth it, or whether it would be an interesting bidding war to lose and then to vie for the organic spot above the fold. … [Read more...] about Google kills Right Hand Side Ads: what does this mean for marketers and users?
21. Social media integration Do the social media icons on the site go to the correct pages? Do you have the right buttons and social plugins installed for what you are trying to accomplish and what you want the user to be able to do? (For example, does it ‘share a post’ rather than ‘Like’ your page on Facebook.) … [Read more...] about How to test a website before you launch: a 28 point checklist