Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: LinkedIn Touts New Milestone: 3 Million Company Pages [Infographic] LinkedIn has passed a new milestone: More than three million companies now have pages on the site, including a half-million just in the past 12 months. (Can’t help but wonder how many of them are sharing our brand frustrations.) That collection of company pages represents 148 different industries, LinkedIn says. There are 453 railroad companies […] Nielsen Study Reveals 4 Out Of 5 Yelp Users Stop By Yelp Before Making Local Purchases According to a Nielsen survey commissioned by Yelp, four out of five Yelp users visit Yelp.com before spending money, and 93 percent say that visiting Yelp leads to a local purchase. When asked why they use Yelp, 82 percent said they typically visit Yelp because they intend to buy a product or service. Of the … [Read more...] about Marketing Day: June 27, 2013
Predicting depression via social media
While analysts and practitioners have been prognosticating the imminent arrivalof local search for the last several years, 2009 was finally the year that provedus right. A number of innovationsand developments in mobile search, such as the widespread adoption of theiPhone, the release of Android, and a burgeoning number of location-based appslike Foursquare have certainly helped fuel local search’s rise. But local hasgained mind share among SEO’s, marketers, business owners, and perhaps mostimportantly, searchers, in its own right as well. Let’s take a look at some of the most significantdevelopments that have contributed to the evolution of local search in the lastyear: 1) Local goes universal — big time. Per Andrew Shotland’s #1 predictionfor 2009, Google made several moves to increase its already dominant positionin the local search space — none bigger than its releaseof the generic 10-pack on March 31. While its earlier release of the "K-Pack"and … [Read more...] about Year In Review: Local Search & Maps
I’m a big fan of the WWE (formerly WWF), and I’m not afraid to admit it – even though I probably lose all credibility when I admit to occasionally live-tweeting Monday Night Raw or a WWE pay-per-view, such as Summer Slam. The reason I mention the WWE is because awhile back, one of its most colorful characters had a famous quote that seems very analogous to the current state of SEO: “Just when you think you have all the answers, I CHANGE THE QUESTIONS!” – Rowdy Roddy Piper All we had to do was create content, build links, and make sure our site(s) had all the SEO basics implemented, and we got results. Those were the days, and now those days seem like a very distant memory. Google is on a roll this year. It’s almost easier to ask: What hasn’t Google done in 2012? This year, we’ve seen the recent over-optimization/webspam algo update (aka Penguin 1.0 & 1.1), the ongoing Panda updates (3.2, 3.3, 3.4, 3.5 & 3.6). On top of … [Read more...] about Just When You Think You Have All The Answers
A number of attorneys who specialize in online defamation/libel cases have reported to me that Google has recently suspended its longstanding, informal policy of removing URLs from US search results that are specified in duly executed court orders. This poses a major paradigm shift for many victims of online reputation attacks. Beginning around August or September of this year, a number of attorneys from across the US began receiving blanket denials after submitting requests to remove defamatory content from Google’s search results. Since at least 2009, Google has had an informal policy of accepting many removal requests when accompanied by a properly executed court order specifying defamatory/libelous content at specific URLs. I’ve personally seen a number of cases where hundreds and even thousands of URLs have been submitted with court orders, and Google has removed those URLs from search results. But they’ve now stopped. Not for every single request, but for a … [Read more...] about Has Google suspended defamation removals?