Love Island is about to begin, and The World Cup is fast approaching – but despite all the fake tan and football related noise, which brands have managed to cut through and make headlines this week? As ever, we’ve summed up our favourite PR campaigns of the week. Find out how Greggs went viral, how Google mocked Americans, and how Twitter used its own data to map out Premier League fans. Greggs go undercover at gourmet food festival Foodies Festival is London’s top food festival, with some of the biggest names in the business attending – including Michelin star chefs and TV celebrity cooks. Despite this, food-on-the-go retailer Greggs decided to go undercover as ‘Gregory and Gregory’ to see how people reacted to their menu once they took away the Greggs branding. The brand installed a pop-up in the market area of the festival so that they would convincingly blend in with the upmarket array. They invited foodies to trial the new menu, filmed their … [Read more...] about How Greggs, Google, and Twitter stole the headlines this week
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American Express To Sponsor Fox TV Clips Promoted Through Twitter Amplify
Fox Broadcasting Company along with American Express are the latest to partner with Twitter’s second screen promotional program Amplify. Fox will bring American Express-sponsored video clips of several of its top scripted shows including “The Mindy Project”, “Glee” and “Brooklyn-Nine-Nine” to Twitter. The content will be marked as promoted by American Express, along with short pre-roll video ads running ahead of each clip. Twitter and the network each receive a portion of the ad revenue. Jean Rossi, executive vice president, Sales, Fox Broadcasting Company, said, “We are thrilled to collaborate with American Express and Twitter to give Fox viewers access to timely content via social media that will complement and add to their TV-viewing experience, and to allow one of our most important partners, American Express, to follow the social TV conversation wherever it happens”. The Fox partnership with Twitter is the first for first … [Read more...] about American Express To Sponsor Fox TV Clips Promoted Through Twitter Amplify
Cortana comes to Android’s lockscreen, Siri does some new tricks
Here are some of the things you can do with Cortana “above the lock”: Get your schedule/see your day at a glance. Get and set reminders. Interact with and add to lists. Get answers to questions. Microsoft previously announced that Cortana has 145 million users across its ecosystem, including on Windows 10 machines, Android, iOS and the Xbox. There will also be standalone Cortana hardware devices using the Cortana SDK. It’s not clear how many Android users will download Cortana and opt in for the lockscreen experience. The Google Assistant does essentially the same things as Cortana and is native to Android. But the lockscreen strategy does help differentiate Cortana from the Google Assistant, which currently doesn’t offer much “above the lock” functionality. Separately, Apple released its iOS 10.3 update. It includes a wide range of new features, with a number of Siri-related upgrades: Support for paying and checking status of bills with payment … [Read more...] about Cortana comes to Android’s lockscreen, Siri does some new tricks
Shortlist Announced for the 2016 UK Search Awards
The 2016 UK Search Awards has announced its shortlist, and the winners will be revealed at an awards ceremony at The Bloomsbury Big Top in London, England on November 30th, 2016. Now in its sixth year, the UK Search Awards celebrates and honors the best individuals and teams behind SEO, PPC, and content marketing in the UK. Reserve your seat or table while there’s still time. The 2016 UK Search Awards features 28 categories. Candidates in each category will go through a two-step judging process by a distinguished panel of judges. Here’s a look at this year’s shortlist. 2016 UK Search Awards Shortlist BEST USE OF SEARCH – RETAIL BlueGlass & OKA Brainlabs & 247Blinds – Blinding Results 247 Brainlabs & London Theatre Direct – Putting Bums On Seats Brainlabs & Which? – Evolution Receptional and Discount Supplements – Fit for purpose: how Receptional saved Discount Supplements more than £1 million Koozai & Papa Johns … [Read more...] about Shortlist Announced for the 2016 UK Search Awards
Major Entertainment Groups Accuse Google, Bing Of Directing Users To Illegal Content
Several major UK entertainment industry groups are accusing Google and Bing of directing searchers to illegal content, and have proposed a “Code of Practice” for how search engines can better encourage consumers to locate legal content on the web. The groups are also calling for the UK government to help oversee how well the search engines administer the recommendations listed in the Code of Practice. As The Guardian reports, the groups involved in the proposal include the British Phonographic Industry (BPI), the Motion Picture Association (MPA), the Premier League, the Publishers Association and a TV/film trade group called the Pact. The groups’ suggestions are spelled out in a nine-page document that became public after a Freedom of Information Act request. The Piracy Problem The entertainment groups say it is “trivially easy for UK consumers to find and access illegal entertainment content via search engines.” On September 26 2011, BPI made test … [Read more...] about Major Entertainment Groups Accuse Google, Bing Of Directing Users To Illegal Content
7 Goal-Setting Tips For Social Media Marketers
“How cool would it be to have 1 million Facebook fans?” This is how I tend to go about setting social media marketing goals. I pull an aspirational number out of the air and go for it. Would it be cool to have 1 million Facebook fans? Absolutely! Is this the right way to set goals? Coming up with goals for our Facebook page and other social media channels has often been a bit haphazard for me. Imagine having a system of goal-setting to help create rational, achievable goals. This set me out on the research path to look into other popular goal-setting strategies and frameworks that exist and seeing how these might work for social media marketing. Keep reading below to see five amazing strategies that I found. And feel free to share any thoughts on the way that you’ve gone about setting strategies for your social media marketing. 7 Popular Goal Setting Strategies for Marketers to Try What you get by achieving your goals is not as important as what you become by … [Read more...] about 7 Goal-Setting Tips For Social Media Marketers