Why do I attend search engine conferences? So I can document (for sales & marketing purposes) my close personal relationships with search engine representatives allowing me to show prospective clients how my exclusive insider access will generate top search engine rankings for anybody purchasing my SEM services (Note: Please do not take this seriously and if somebody else makes a similar claim, make sure not to use them as a vendor because they are scamming you). I asked other SEMpdx members the same question and here are their responses: Mark Knowles: I have been to several search engine conferences in several venues and I can honestly say that I have not had one bad experience. Since you asked, there are a number of observations I have made during a conference that highlight the benefits. They come from interactions with some of the vendors, speakers, sponsors, and other attendees during the conference and evening events. Every time I go, I meet companies that are offering … [Read more...] about Ask SEMpdx: What are the Benefits of Attending / Speaking at Search Engine Conferences?
Press conference room
Google cofounder Sergey Brin and Google CEO Eric Schmidt spoke today to a small gathering of reporters at Google’s New York office. Below, a live blog of the briefing. Note that I’ve tidied this up a bit since the briefing happened at 11am Eastern time. You’ll still find plenty of typos. I may try to pull out selected portions later when I have more time. I’m juggling being at our SMX East search marketing conference this week, the impromptu briefing plus having to fly of New York and back to California today. Expect More Android Devices Sergey enters the room and sits down. He starts talking, saying he’s not sure where to start. He mentions the Verizon-Google news on Android. “There are a number of devices. They’re coming out as a trickle, but we expect more.” Please note that when I use quotation marks, I think I’ve captured the exact quote or very close to it. Brin Proud Of Google Book Search Says he wanted to mention Google … [Read more...] about Sergey Brin & Eric Schmidt Talking Google With The Press
Search Engine Land’s SMX West search marketing conference is returning for the 6th year in 2016 to San Jose this March 1-3. If you are obsessed SEO and SEM, or involved in marketing, PR, social media or any other customer-facing activity, you owe it to yourself (and the ultimate benefit of your company or client’s bottom line) to attend the show. Here’s why: Constant Change, Constant Challenge, Constant New Opportunity Online marketing continues to evolve at a breakneck pace. This creates great new opportunities for marketers, but it also suggests that there’s turbulent change afoot, with budgets, priorities, tactics and techniques changing rapidly to keep pace with burgeoning new channels and opportunities. Now more than ever it’s crucial for anyone involved in online marketing to keep up with this accelerating change, overcome new challenges and opportunistically embrace new approaches – and do so while maintaining an edge on your competitors. … [Read more...] about What To Expect When You Attend Our @SMX Search Marketing Event
So, you decided there is a tremendous value in reaching out to influencers to blog about your product or about the service you offer. You want to get the best traction among these people who are relevant to your product but who simply don’t know you. What do you do? A few years back, I authored a piece called How to Get an Influencer’s Attention. After asking nearly forty of the biggest minds in the marketing world how someone would capture their attention, there were a number of common denominators repeated by at least two of these individuals. Let’s have at it. Be Concise Keep your message simple, and get to the point quickly. There is absolutely no reason to spend a paragraph on a history of why you’ve done what you’re doing, followed by another paragraph for a long ask, followed by a long-winded “thank you so much”. I’ve seen thousands of pitches over the years writing at Lifehacker, Mashable, and Real Simple Magazine, and … [Read more...] about 5 Best Practices For Blogger Outreach