Google recently filed the opening bid on over 6,000 patents from Nortel for an auction that will be held towards the end of this month, and told us that one of their primary motivations was to acquire a patent portfolio that could help them against patent infringement cases in the future. It’s quite possible that some of those patents also contain inventions that Google could develop as well, as they continue to move into the wireless and mobile marketplace. … [Read more...] about Google Acquires Girafa.com’s Image Preview Patents
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Check Image Alt Tags Every time an image is used on your site, it needs an alt description, even if it’s just your logo up in the corner. Alt text is important for usability, because any time an image doesn’t load, the text loads in its place. This helps users with accessibility issues and slow connections. Alt text also helps an image rank in Google’s image search, which can be important for bringing in traffic as well. With that in mind, try to craft a keyword-optimized alt description for every image you use. … [Read more...] about A Guide to Auditing a Website’s Onsite SEO Health
Zinepal is a program that was created for those who want to convert a site into an ebook, but don’t have a WordPress blog. It works as a website-based uploading dock, where you can enter the URL and browse through which posts you want used for your ebook. You can also start with an ebook that is blank and can be filled in with doc files and text. … [Read more...] about How to Convert a Website into an Ebook
13. New Old Stock New Old Stock is a very unique image site in that the photos are vintage and found in public archives. Per the site owner, Cole Townsend, all photos are available for personal and non-commercial use. If you want to use them for commercial purposes, you will need to do some homework by looking into the institution’s rights statement (all of this information is explained on the Rights and Usage page of the website). You can purchase images from pro photo packs on the website, which are available for commercial use. … [Read more...] about 25 Places to Find Free Images Online
Social is an equally important factor that needs to fit into your search marketing efforts. But social is different, by its very definition. You’re exposed, you’re directly engaged, and it’s thrilling when it works and you’ve directly connected with your customers and prospects – but there’s nowhere to hide if something misfires and communities or memes turn against you. … [Read more...] about Check out my BIG SMX East Preview. Then register & save!