Princess cruises pacific princess

Several months ago, the Crown Princess Victoria of Sweden, Victoria Ingrid Alice Désirée, stopped by the Google Sweden office. This was back in March but I forgot to include it in the Search Picture Of The Day until now. There are many more of these photos on Twitter.This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers. … [Read more...] about Crown Princess Victoria Of Sweden Was At Google Sweden

I’m writing this from a cruise ship in the middle of the Pacific Ocean (well, actually, about 500 yards from Cabo San Lucas). This is my first cruise, and it’s been an interesting experience. My expectation was that this would be an all-inclusive vacation on water; the reality has been somewhere between a crass timeshare sales pitch and a Las Vegas buffet. What, you ask, does this have to do with search engine marketing? A lot, actually. This trip has reminded me of something very important to all marketers: the difference between a one-time purchase and a lifetime customer. In the parlance of online marketers, I’d describe this as the difference between your cost-per-acquisition (CPA) metric and lifetime-value (LTV) metric. CPA Vs. LTV As a brief refresher, CPA is the cost you pay to acquire a customer via SEM (many retailers use ROI or ROAS (return on ad spend) to measure this initial purchase); LTV is the total expected value you get from a customer over his/her … [Read more...] about Winning The Conversion But Losing The War

Digital marketing conferences are held all over the world, from Los Angeles to Beijing and everywhere in between. Thousands of SEOs, SEMs, content marketers, social media strategists and business owners attend marketing events for the whirlwind of information, education and networking. Where else but a digital marketing conference can you learn from the likes of Gary Illyes, Purna Virji, Rand Fishkin, Larry Kim and Bruce Clay all in a single day? We’ve updated our Digital Marketing Conference Calendar for 2018 with more than 250 events worldwide so you can start planning your year ahead. (Click here to skip straight ahead to the full calendar.) We’ve organized this massive list — 250+ digital marketing conferences! — in three ways. You can view events by regional location, by topic focus, or by month on a calendar that can also be downloaded. Whether you’re looking for an in-person networking opportunity that’s close to home or willing to travel … [Read more...] about Digital Marketing Conference Calendar 2018: 250+ Events Across the Globe, Updated

If George Lucas taught us anything with his re-tinkering of the original Star Wars trilogy it's that there is no such thing as "perfect." When it comes to your website's content, the same holds true. But in the case of your website, the tinkering should improve upon the original rather than create a bastardize version of an mildly flawed classic. Perhaps I can come up with a better example. I recently upgraded my copy of The Princess Bride from DVD to gloriously beautiful Blu-ray. The video quality is far superior to DVD which was a considerable improvement on my old VHS copy that I owned way back when. Moving to Blu-ray was a much needed improvement over what came before it. Tinkering that makes sense Generally when they re-release movies on a new format they go back and remaster it from the original print. This allows them to bring the quality up to the new quality standards. I don't know about you but watching stuff on VHS just doesn't cut it for me anymore. As time changes so … [Read more...] about There’s No Such Thing as Perfect Content

For the 30 year anniversary of Star Wars, Lycos has compiled a list of the top search terms related to Star Wars, used by those at the Lycos site. Leading the list overall is Natalie Portman. Portman also tops the “real people” list, while the top Star Wars character is Oola. Top 25 Star Wars Search Terms:1) Natalie Portman2) Oola3) Endor4) Harrison Ford5) Yoda6) Hayden Christensen7) Carrie Fisher8) Darth Vader9) Jawa10) Princess Leia11) “Star Wars” Kid12) Ewan McGregor13) John Williams “Star Wars” Music14) Obi-Wan Kenobi15) Jedi16) “Revenge of the Sith”17) Wookie18) Jedi Mind Tricks19) Light Saber20) Wicket21) George Lucas22) Darth Maul23) Han Solo24) Mark Hamill25) Ewok Top 10 Star Wars Real People:1) Natalie Portman2) Harrison Ford3) Hayden Christensen4) Carrie Fisher5) Ewan McGregor6) John Williams Music7) George Lucas8) Mark Hamill9) Anthony Daniels10) Kenny Baker Top 10 Star Wars Characters:1) Oola2) Yoda3) Darth Vader4) Jawa5) … [Read more...] about “Natalie Portman” Most Searched For Star Wars Term