This then leaves long-tail keywords and medium-tail keywords. Both of these types of keywords include additional words that provide context for the keyword, helping brands to more accurately target their audience and increase their chances of ranking well for their content marketing efforts. For example, for our restaurant above, the keyword “organic restaurant in Tucson” would provide them with far superior traffic. The main difference between ‘medium’ and ‘long-tail’ lies in simply how many words are included in the keyword phrase. … [Read more...] about Diving Deeper: Advanced Content Marketing Guide
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MarTech Today's "Enterprise Call Analytics Platforms: A Marketer's Guide" examines the current market for enterprise call analytics platforms and the considerations involved in implementing this technology. If you are considering licensing an enterprise call analytics platform, this report will help you decide whether you need to. This 41-page report provides: … [Read more...] about Enterprise Call Analytics Platforms: A Marketers Guide — updated for 2017
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com. … [Read more...] about Enterprise Social Media Management Software: A Marketers Guide–All new sixth edition!
Keyword Stuffing and SEO Meta Descriptions 101 How To Optimize your tags for SEO Keyword Density: Does it matter? What is keyword spamming? Use Google to generate fast ideas for new content that you can turn into long-form blog posts or even e-books. … [Read more...] about 13 Data-Driven Content Marketing Techniques That Boost Rankings
SIN 4: GREED – Making Your Content All About Money It’s easy to get wrapped up in making money and increasing revenue, but when it comes to content marketing, the aim of increasing revenue should be subtle to your customers. Position your content in a way that emphasises that your customer is the priority and focus on building and retaining relationships with your audience. This in turn should contribute to growing your brand’s reputation, increasing traffic to your website and, ultimately, driving sales. When the piece of content’s agenda to benefit business revenue is too blatant to your audience, this can be a huge deterrent. Therefore, nurturing a brand-client relationship is vital, and will eventually help encourage profitable customer action. … [Read more...] about 7 deadly sins of content marketing