Finding the appropriate social media management tool for your business can be a challenge. MarTech Today's "Enterprise Social Media Management Software: A Marketer's Guide" provides a framework for deciding if you need and EMMS solution, details the capabilities of the leading platforms, and compares offerings from leading vendors. In this guide you will learn: Who the key players are in the ESMMS market What you should look for in a social media management software solution How recent social media and marketing trends are impacting this market Also included in the report are profiles of 18 leading ESMMS vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing. Visit Digital Marketing Depot to download "Enterprise Social Media Management Software: A Marketer's Guide." About The Author Digital Marketing Depot Digital Marketing Depot is a resource center for digital marketing … [Read more...] about Enterprise Social Media Management Software: A Marketers Guide–All new sixth edition!
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The flood of mobile calls to US businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing channel. It is also now changing the way brands view the telephone as an inbound marketing channel. As consumers increasingly use their smartphones to research, browse and connect with businesses, brands are developing a newfound respect for the inbound call as an integral part of the conversion path. MarTech Today's "Enterprise Call Analytics Platforms: A Marketer's Guide" examines the current market for enterprise call analytics platforms and the considerations involved in implementing this technology. If you are considering licensing an enterprise call analytics platform, this report will help you decide whether you need to. This 41-page report provides: call analytics market overview with the latest industry statistics. in-depth analysis of call analytics features and capabilities. recommended steps for making an informed purchase … [Read more...] about Enterprise Call Analytics Platforms: A Marketers Guide — updated for 2017
Small businesses with successful content marketing plans are proving that you don’t need a big budget to build meaningful relationships with customers through content. One business that has been particularly successful with content marketing is Yale Appliance. Yale Appliance, a Boston-based appliance store with an e-commerce website, has utilized content marketing to drive traffic to their site, build their email-marketing list, improve conversion rates and increase revenue. The focus of Yale Appliance’s strategy is their blog. Yale often publishes blog content optimized with less-competitive, long-tail keywords that assist visitors in all stages of the sales funnel. In addition to blog content, Yale produces buying guides, email content, videos and even recipes. Together, this content has made a great impact on the business by positively affecting their bottom line. One component to Yale’s content marketing success is the diversity of content offered. Whether you … [Read more...] about How A Boston Appliance Store Grew Business Through Content Marketing
Content marketing has become commonplace for marketers today. For those who need guidance, there are numerous handbooks and step-by-step resources that teach the best ways to understand who we’re marketing to and what their needs are. Most content marketing guides can explain the principles of optimization, as well as the critical role that search engines play in generating content visibility. What the guides fail to address are the many features or types of search results that exist and how they impact the visibility of content that is produced. These enhancements — special methods of display tailored to match the type of content being shown — encompass a wide range of SERP features, including: Knowledge Graph; local pack; reviews; site links; and Featured Snippets. In this article, I’ll focus on Google and use Google-specific terminology, though Bing has unique methods of displaying information as well. Let’s explore the most effective ways Google … [Read more...] about Refine your content marketing tactics to benefit from enhanced search engine display
Do you ever have to send PDF price sheets, promotional materials, brochures, or custom quotes to your clients? Recently, I realized just how many small business owners use PDF marketing and business materials that may or may not be available on their website but are regularly seen by their clients. These marketing collateral materials are a way of communicating important information, but depending on your industry or profession, they could be spiced up with a little visual help. There are quite a few benefits to using GIFs (“a series of still image frames coded into a single file”) and videos in PDF marketing materials, and it is pretty easy to get started! If you want to check it out, Search Engine Journal recently posted this great video on the history of GIFs, and it just puts their use into perspective. While PDF marketing materials may not directly impact SEO, they can add a nice touch on digital marketing materials, and that is equally as important. Let’s start … [Read more...] about 5 Benefits to Using GIFs and Videos in PDF Marketing Materials
Anyone involved with online marketing and SEO already knows link building can be a dangerous game to play. For starters, you have to keep up-to-update to Google’s algorithmic changes and play by Google’s ever-changing Webmaster Guidelines. You also have to make sure you’re getting links from high-quality sites – and not those spammy, black-hat locations. Despite these challenges, link building works. According to a study conducted by Moz—which examined the top 50 Google search results for approximately 15,000 keywords—99.2% of the top 50 sites had at least one external website pointing to it. The study also discovered that more links correlate with higher rankings and the chances of ranking for anything competitive is rare without links. While it is possible to rank without links, Moz warns “if you’re looking for a site that ranks well with no external links, be prepared to look for a very long time.” So, how can you safely build … [Read more...] about 11 Ways to Build Links Through Content Marketing
Affiliate marketing isn’t a new trend. It’s been around for years. In fact, Amazon Associates, which is one of the first online affiliate marketing programs, has been in use since 1996. However, with advances in technology like the rise of mobile devices, affiliate marketing is evolving extremely quickly. This means that if you haven’t considered affiliate marketing in the past, it may be time to give it another look. What is Affiliate Marketing? Before we go any further, what exactly is affiliate marketing? Affiliate marketing is a way for a blogger or anyone involved in online marketing to make money by promoting products and services in exchange for a commission from the sales or leads they drive. This is usually accomplished when a merchant or web advertiser places a banner ad, button, or link onto a website site. The webmaster will be compensated when a visitor clicks on that link or makes a purchase through that link. Editor’s Note: To learn more about … [Read more...] about 10 Amazing Affiliate Marketing Blogs
Influencer marketing saw a huge bump in popularity in 2016, and it’s expected to grow even more in 2017. The social media marketing industry is evolving faster than ever, which is why it’s important to stay on top of the industry changes coming in the New Year. This is how your brand or agency will stay ahead of the curve to be better prepared for your influencer marketing strategy: Marketers are investing more in influencer marketing Recent “60 Minutes” reports show that influencer marketing is rapidly inserting itself into the mainstream conversation and is becoming more familiar to average consumers. As a result, marketers are investing more in influencer marketing. This will cause influencer marketing to grow rapidly, relative to other marketing tactics. Brands are finding a lot of success connecting with their audiences through targeted influencers and this will only continue in 2017. Influencer identification is top priority Brands and agencies are … [Read more...] about Influencer marketing: the strides we’ve made in 2016
It’s hard to meet anyone in the digital industry who hasn’t heard about RankBrain. And it comes as no surprise that this system along with its impact on search results raises endless questions and disputes. We’ve made an attempt to understand the way RankBrain operates and if there’s anything we can possibly do to optimize for it. Let’s start from the very beginning. What is RankBrain? RankBrain is a machine-learning system developed by Google to help improve search results and to interpret brand new queries that haven’t been previously searched for. Some experts consider it to be part of the Hummingbird search algorithm, which was launched to help Google better understand the meaning of the entire query behind exact keywords. The first official statement about RankBrain was made by Google senior research scientist Greg Corrado on October 26, 2015. Here’s how Greg explained the operating principle of the algorithm: “If you’re … [Read more...] about How does RankBrain work and what does it mean for search marketers?
In late December, the defense minister of Pakistan tweeted an ominous reminder to the leaders of Israel that Pakistan “is a Nuclear state too.” This tweet was in response to a news story in which former Israeli Defense Minister Moshe Yaalon was quoted as saying, “If Pakistan send ground troops into Syria on any pretext, we will destroy this country with a nuclear attack.” The Pakistan Minister of Defense saw the quote and determined it was a threat to their country. The problem? This threat from Israel was not real; it was reported on a fake news site. Yaalon never said it. There was no quote. Just made up words. Pakistan’s Minister of Defense, Khawaja Muhammad Asif, reacting to a false story from a fake news site. (The original tweet has since been deleted.) So how did we get to this point? A point where leaders of countries are threatening each other because of news that is not merely inaccurate, but utterly fabricated? Fake news in the internet era … [Read more...] about A marketer’s guide to Facebook’s fake news problem and what is being done to fix it