Gabriele Regalbuto What is content marketing? Content marketing is a valuable digital tool for building a brand and meeting the needs of the modern customer to both gain and keep their attention online. It has grown incredibly over the past few years. Content marketing has dominated digital marketing efforts for the past decade as brands have become more adept at attracting prospective customers through engagement online. As the industry has matured, brands have begun to better understand users’ online behavior, thus empowering them to create strong sales funnels and integrate content marketing more thoroughly with the rest of their marketing strategy. As marketers delve deeper than the surface understanding of keyword optimization and user intent, they often find themselves running into new questions. We have brought together some of the most common questions we have received to create an advanced content marketing guide. What do long-tail keywords vs … [Read more...] about Diving Deeper: Advanced Content Marketing Guide
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Finding the appropriate social media management tool for your business can be a challenge. MarTech Today's "Enterprise Social Media Management Software: A Marketer's Guide" provides a framework for deciding if you need and EMMS solution, details the capabilities of the leading platforms, and compares offerings from leading vendors. In this guide you will learn: Who the key players are in the ESMMS market What you should look for in a social media management software solution How recent social media and marketing trends are impacting this market Also included in the report are profiles of 18 leading ESMMS vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing. Visit Digital Marketing Depot to download "Enterprise Social Media Management Software: A Marketer's Guide." About The Author Digital Marketing Depot Digital Marketing Depot is a resource center for digital marketing … [Read more...] about Enterprise Social Media Management Software: A Marketers Guide–All new sixth edition!
The flood of mobile calls to US businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing channel. It is also now changing the way brands view the telephone as an inbound marketing channel. As consumers increasingly use their smartphones to research, browse and connect with businesses, brands are developing a newfound respect for the inbound call as an integral part of the conversion path. MarTech Today's "Enterprise Call Analytics Platforms: A Marketer's Guide" examines the current market for enterprise call analytics platforms and the considerations involved in implementing this technology. If you are considering licensing an enterprise call analytics platform, this report will help you decide whether you need to. This 41-page report provides: call analytics market overview with the latest industry statistics. in-depth analysis of call analytics features and capabilities. recommended steps for making an informed purchase … [Read more...] about Enterprise Call Analytics Platforms: A Marketers Guide — updated for 2017
Affiliate marketing isn’t a new trend. It’s been around for years. In fact, Amazon Associates, which is one of the first online affiliate marketing programs, has been in use since 1996. However, with advances in technology like the rise of mobile devices, affiliate marketing is evolving extremely quickly. This means that if you haven’t considered affiliate marketing in the past, it may be time to give it another look. What is Affiliate Marketing? Before we go any further, what exactly is affiliate marketing? Affiliate marketing is a way for a blogger or anyone involved in online marketing to make money by promoting products and services in exchange for a commission from the sales or leads they drive. This is usually accomplished when a merchant or web advertiser places a banner ad, button, or link onto a website site. The webmaster will be compensated when a visitor clicks on that link or makes a purchase through that link. Editor’s Note: To learn more about … [Read more...] about 10 Amazing Affiliate Marketing Blogs
In late December, the defense minister of Pakistan tweeted an ominous reminder to the leaders of Israel that Pakistan “is a Nuclear state too.” This tweet was in response to a news story in which former Israeli Defense Minister Moshe Yaalon was quoted as saying, “If Pakistan send ground troops into Syria on any pretext, we will destroy this country with a nuclear attack.” The Pakistan Minister of Defense saw the quote and determined it was a threat to their country. The problem? This threat from Israel was not real; it was reported on a fake news site. Yaalon never said it. There was no quote. Just made up words. Pakistan’s Minister of Defense, Khawaja Muhammad Asif, reacting to a false story from a fake news site. (The original tweet has since been deleted.) So how did we get to this point? A point where leaders of countries are threatening each other because of news that is not merely inaccurate, but utterly fabricated? Fake news in the internet era … [Read more...] about A marketer’s guide to Facebook’s fake news problem and what is being done to fix it