There are two key page types involved in e-commerce SEO (i.e. products or services) for both search engines and shoppers: Product information pages Product category pages The optimization of both plays a critical role in helping your products get traffic and converting that traffic into customers. Unless a visitor to your site enters through a specific product page through search, they will typically come through a product category page first. This post will focus on these pass-through category pages. I’ll discuss optimization of product pages another day. Overall, every product category page on your site should have a very particular focus. The goal is to display products that fit only the narrowness (or broadness) of the category and provide whatever information about the products is necessary to entice visitors to click-through to the products themselves. Within that framework, there are some very specific optimization strategies that you need to employ to get each page to … [Read more...] about The Guide to E-commerce Product Category Page Optimization
Product search page
Remember how Google said recently that it might crack down on listings pages that are simply search results themselves? Readr Michael Nguyen dropped an email today to point out how, ironically, Google is now listing pages from its own Google Product Search service exactly as it has warned others not to do. OK, settle down back there, those of you having a chuckle. Embarrassing? Yes! Intentional? Almost certainly not. Let’s take a look. Try a search for snake light, and you’ll get this: I can’t resist. Let’s dig the hole for Google just a bit deeperbefore I throw down a ladder, so it can climb out. Google’s recent warning about cracking down onsearch results showing up in its search results IS understandable. I mean, ifyou’ve done a search for beard trimmer, who wants to get a bunch of pages that just lead you toshopping sites, like this: See all the results I’ve highlighted in red. Click on any of those, and youend up not at pages giving you … [Read more...] about Google Product Search’s Results Show Up In Google
Google has famously undertaken a high-profile initiative to show users where they can buy products offline in local stores. It has also launched a very non-traditional (for Google) shopping site, Boutiques.com. There have been additional improvements in the Google Product Search destination site, including more product-browse capabilities. Then there are product listing ads, which expanded to all US advertisers last November. In other words, across the board in product search/discovery and product-related advertising, there’s considerable activity going on at Google. You can now add to all that a new push for more complete and accurate product data through a partnership with a company called Edgenet. Edgenet manages data feeds from product suppliers and distributors, as well as retailers. I had never heard of the company before but I would now put it on the Google acquisition watch list. Here’s how Edgenet describes the benefits of the new Google relationship itself: This … [Read more...] about Google Partner Brings Big Data To Product Search
Back in December 2002, Google launched its long expected product and shopping search engine. It was called Froogle, a combination of “frugal” and “Google.” Just over four years later, Froogle is finally losing its cutesy name for something more descriptive — to become Google Product Search. It will also gain a cleaner interface, as well. The changes are not yet live, now currently expected to happen around 7pm Pacific time, Google says. Why the name change at all? Because Google’s grown up since Froogle was launched and better understands the importance of names and brands: “We were a really young company, and I don’t think we really understood the burden of a new brand,” said Marissa Mayer, vice president of search products and user experience at Google. “I also think it was very hard to build awareness. Our product offering was very robust, but it will fare better with a Google Product Search name.” Indeed, many people … [Read more...] about Goodbye Froogle, Hello Google Product Search!
Shoppers using Google Product Search are sometimes being misled by incorrect tax and shipping information in search results. And that’s despite Google’s recent crackdown on merchants who either omit tax and shipping details, or list false/incorrect data in their product feeds. Back on March 14th, Google announced new rules for Product Search merchants. Among those new rules were requirements that merchants include tax and shipping costs in their product feeds. The original deadline for this was June 6th, but on June 1st Google extended the deadline until September 1st. Now, more than two months later, and with the holiday shopping season right in front of us, many merchants are still leaving out tax and shipping costs and/or including false or incorrect costs. Examples: Merchants Not Including Tax & Shipping Consider this search for a Toy Story Power Wheels toy. Three of the 21 merchants haven’t included tax and shipping costs: Fingerhut, Wall Of Fame and … [Read more...] about Despite New Rules, Google Product Search Merchants Not Providing Accurate Tax & Shipping Costs