Now, it may well be that some of your smaller clients are already working as many hours as they can, but have they explored whether their hours are actually ideal for their customers’ needs and whether any time slots aren’t being filled in the community by their competitors? What if, instead of operating under the traditional 9–5, your client switched to 11–7, since no other competitor in town is open after 5 PM? It’s the same number of hours and your client would benefit from getting all the foot traffic of the 9–5-ers. … [Read more...] about 5 Google Business Profile Tweaks To Improve Foot Traffic
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The change is that Google is sending more traffic to Google Maps for high volume generic terms and for variations on the Mapquest brand name. Google sent more traffic to Google Maps for searches for “maps” this year compared with the same week last year. The same is true for “driving directions,” “map,” and “directions,” as well as variations on the Mapquest brand name, including “mapquest driving directions” and “map quest.” … [Read more...] about Google Maps Gaining On Market Leader Mapquest
Google Shopping is one of the easiest ways for online retailers and e-commerce websites to get their product ads displayed for their shoppers to see and buy. A potential customer need only click on your ad, and they’re taken straight to your website, where they will hopefully convert and complete the purchase. … [Read more...] about Attention Online Retailers: Google Launches Pay-Per-Sale Shopping Actions
79 million attempting to send people to malware-laden sites 66 million ‘trick-to-click’ ads 48 million attempting to get users to install unwanted software Other common violations include scraping, duplicating, and copying content from other websites. 320,000 ad publishers were removed from Google’s ad network last year, and Google banned 90,000 websites and 700,000 mobile apps from being able to display Google ads. Google introduced 28 new advertiser policies last year, as well as 20 new publisher policies, and it is likely these changes added to the massive number of bad ads. … [Read more...] about This Week in Search: 5 Moves by Google!
Google Also Learns Thanks to the Help of Webmasters and SEOs The development of a semantic database in the form of the Knowledge Graph, but also generally with the identification of entities, depends a lot upon the help of external persons, such as webmasters and Wikipedia editors. In general, however, Google’ long-term aim is to be able to independently retrieve data that can interpreted, so that the Knowledge Graph project does not stall. … [Read more...] about Machine Learning’s Role in Google Search