Now, it may well be that some of your smaller clients are already working as many hours as they can, but have they explored whether their hours are actually ideal for their customers’ needs and whether any time slots aren’t being filled in the community by their competitors? What if, instead of operating under the traditional 9–5, your client switched to 11–7, since no other competitor in town is open after 5 PM? It’s the same number of hours and your client would benefit from getting all the foot traffic of the 9–5-ers. … [Read more...] about 5 Google Business Profile Tweaks To Improve Foot Traffic
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Google Maps is gaining from Google search referrals, and this may be the single greatest explanation for the traffic numbers cited by Hitwise. But Google has also integrated that product smartly into search results for an improved overall user experience. The company might still have seen the same or similar traffic growth had it opted to show OneBox/Universal Search results but maintain text links to Yahoo Maps and Mapquest at the top of the page, as it had done previously. We’ll never know. As I suggested above, however, I believe that Google Maps has also gained from considerable investment and product innovation, as well as the popular exposure those things have brought. … [Read more...] about Google Maps Gaining On Market Leader Mapquest
Recently, Google set out to revolutionise the online shopping and introduced Shopping Actions to the world of online marketing by taking out the middle step of transferring your customer to your site. Encapsulated in a whole new facet of the search engine, Google Express is here to connect both businesses and buyers in a faster, much more convenient way. … [Read more...] about Attention Online Retailers: Google Launches Pay-Per-Sale Shopping Actions
Google Publishes Annual Bad Ads Statistics Every year, Google gets faster and more efficient at removing ads that violate its policies. In 2017, over 3.2 billion ‘bad ads‘ were removed, which translates to an average of 100 bad ads per second. These bad ads included: … [Read more...] about This Week in Search: 5 Moves by Google!
Conclusion: Machine Learning Steps towards Semantic Understanding Google wanted to introduce semantic search with the Knowledge Graph and the Hummingbird algorithm. Today, however, it is clear that the goal of a semantic understanding has long failed to develop due to a lack of scalability. Given the enormous volume of search queries and documents, the semantic classification of information, documents and search queries is only practical in combination with Machine Learning systems. Otherwise the sacrifices in performance are too great. Also, this has been made possible thanks to the energetic help of SEOs and Webmasters, who tag information manually themselves. The ability to make predictions regarding what a user would like when they enter a previously unknown search term in the search bar is only possible through Machine Learning. share tweet share pin it e-mail share … [Read more...] about Machine Learning’s Role in Google Search