4) Make your profile pic a selfie hotspot Difficulty level: Medium (feasible for many storefronts) When a client has a physical premise (and community ordinances permit it), an exterior mural can turn through traffic into foot traffic — it also helps to convert Instagram selfie-takers into customers. As I mentioned in a recent blog post, a modest investment in this strategy could appeal to the 43–58 percent of survey respondents who are swayed to shop in locations that are visually appealing. … [Read more...] about 5 Google Business Profile Tweaks To Improve Foot Traffic
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Yet the rise in Google Maps traffic may not simply be a function of the removal of links to competitors’ sites. As Barry pointed out in a post showing that Google Maps was a chief beneficiary of Universal Search, “Google Maps saw a 20% increase in traffic because prior to Universal search, Google only displayed map results for a very limited set of queries. Now, Google Maps results are far more common and take up to three of the seven web search results.” … [Read more...] about Google Maps Gaining On Market Leader Mapquest
In a nutshell, Google Express helps your customers shop effortlessly with a universal shopping cart and instant checkout services. Customers pay with the payment information provided in their Google accounts, so there’s no need to fill in credit card details and slow the process down. … [Read more...] about Attention Online Retailers: Google Launches Pay-Per-Sale Shopping Actions
79 million attempting to send people to malware-laden sites 66 million ‘trick-to-click’ ads 48 million attempting to get users to install unwanted software Other common violations include scraping, duplicating, and copying content from other websites. 320,000 ad publishers were removed from Google’s ad network last year, and Google banned 90,000 websites and 700,000 mobile apps from being able to display Google ads. Google introduced 28 new advertiser policies last year, as well as 20 new publisher policies, and it is likely these changes added to the massive number of bad ads. … [Read more...] about This Week in Search: 5 Moves by Google!
Google Also Learns Thanks to the Help of Webmasters and SEOs The development of a semantic database in the form of the Knowledge Graph, but also generally with the identification of entities, depends a lot upon the help of external persons, such as webmasters and Wikipedia editors. In general, however, Google’ long-term aim is to be able to independently retrieve data that can interpreted, so that the Knowledge Graph project does not stall. … [Read more...] about Machine Learning’s Role in Google Search