There are two important questions that every business needs to be able to answer: What's in it for me? and Why should I buy from you? The first questions, when answered correctly, helps sell your product or service, but it doesn't necessarily close the deal. In order to get the deal sealed and money in hand you have to be able to answer the second question sufficiently. This is where a lot of businesses go wrong. They focus on one of these two questions but not both. Let's break these down a bit: What's in it for me? To sell your product or service you have to explain to the user why they need your product or service in the first place. But it isn't as simple as telling them they need a new car battery to replace the old car battery. They need a battery that is reliable enough or powerful enough that they can be confident that it'll work whenever and wherever they need it. Your audience might already know that they need a newly landscaped yard, so don't tell them that. Instead, … [Read more...] about Selling a Product or Are you Selling Yourself?
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If you have your own business, are currently working in the customer service industry, or if you’re actually the customer on the receiving end of the service given by a company, you know how important customer service is. Customer service can make or break a sale. In this day and age where most consumers can have anything delivered to their door with just one click, how can companies keep up with this demanding customer persona new technology has created? According to a study by Walker, the customers of 2020 will be more informed and more in charge of the type of service and experience they will receive. Companies are expected to know a customer’s individual needs and preferences. Anticipating and proactively addressing a customer’s immediate and future needs should be the staple for any company, and providing personalized experience will be the trend. Let’s start at the beginning – why does service matter so much? Why Is Customer Service Important? … [Read more...] about 5 Tips for Amazing Customer Service
Almost every business struggles with lead generation and maximizing revenue. In this article, I’m going to show you how you can fix both of those problems with one, simple strategy. Not only will you be able to capture new leads and convert new sales, but you’ll be able to build relationships with your prospects in the process. You’ll be able to deliver value, position yourself as an expert, and hit your income goals almost immediately without ever leaving the comfort of your computer chair. My goal is to have you walk away from this article with an extremely effective strategy to practically generate revenue out of “thin air” for your business. Not only that, but you’ll also be able to generate tons of qualified leads in the process. Yes, this strategy is repeatable, scalable, and here to stay. This Strategy is for You If… You’ve sold digital products before, either as a vendor or affiliate. You lack a scalable way to generate … [Read more...] about Creating a Profitable Webinar for Any Product or Service
Chances are you didn’t win this past Friday’s $190 million Mega Millions drawing or Saturday’s $600 million Powerball jackpot. However, the great news is that if you’re an SEM account manager, you can still try your luck at winning the AdWords Jackpot! What’s An AdWords Jackpot? An AdWords Jackpot happens when all of the paid search ads for a search query are the same or are pretty similar. In this case, of course, having an ad that’s like all the rest is not a winning hand. Here are a few examples of hitting the AdWords Jackpot: You’ve probably come across many AdWords Jackpots in the past, particularly when searching on queries that trigger product listing ads, like this: Of course, the reason I call this “hitting the AdWords Jackpot” is because it’s just like hitting a row of lucky 7’s when playing the slots in Vegas – and because there are valuable optimization opportunities to be had here! Any SEM … [Read more...] about Didn’t Win The Powerball Or Mega Millions Jackpot? Try Your Luck At The AdWords Jackpot!
Local SEO has just seen the biggest shake-up since Pigeon in the last few weeks. We now have a single standardized set of local results across both desktop and mobile devices. The big change, of course, is that the variable pack of one, three or often seven results is now replaced with only three results across the board. The real impact here, beyond UX changes, is that many businesses have just fallen out of sight. This is a reduction in visibility of almost 60 percent in many cases, so the competition for local visibility stands to get somewhat more fierce in the coming months. We also have the threat of sponsored local results on the horizon, which look eerily like the new standardized local results. Is a standardized local pack a step toward a sponsored local pack? Is the local SEO free ride about to come to an abrupt halt? Will this approach roll out across all local search or be limited to service-type businesses? Will we see local sponsored listings and local organic listings? … [Read more...] about Local SEO Is Not An Island (Or At Least It Shouldn’t Be!)