The property management business is very demanding. From tenants, owners, co-workers, to maintenance technicians, someone is always trying to get a hold of you. Keeping everything organized is essential for success. If you are constantly multitasking and always on-the-go, incorporating technology tools in your arsenal is a great solution. The Google Apps Suite, which includes tools such as Google Drive, Google Docs, Google Sheets, Google Calendar, Gmail, Google Meet, and Google Forms, can help you run an efficient property management company. Running an efficient company and building out standard operating procedures will give you the ability to manage thousands of properties easily. For this reason, we decided to write an article going through all the tools Google Apps offers that can be used by your company. Contents1 Google Apps You Should Use for Your Property Management Company1.1 1. Gmail1.2 2. Google Calendar1.3 3. Google Drive2 GET … [Read more...] about Using Google Apps for Your Property Management Company
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Google Gives You Answers
Google has launched a new fee-based program in beta that provides live answers on any topic. Don't have time for research? Google Answers researchers are waiting in the wings to find the information for you. The concept is similar to Ask Yahoo!, which uses volunteer live-experts to answer questions for registered Yahoo! users, or AskJeeves, which uses a question database to link users with online information providing answers. You don't know how qualified the Yahoo! experts are since they're volunteers. Your quest at AskJeeves can be time-consuming depending on your search skills. Google Answers should provide more accurate, timely information because the experts are paid, rated for quality, and supervised by Google editors. Easy to Use Create an account by registering, which is free. You provide an email address (which is verified), password, nickname, etc. Then post your question, which can be clarified or expanded later. Google provides tips on creating good questions. You'll … [Read more...] about Google Gives You Answers
How to Claim & Set Up Local Profiles: From Google+ to Yelp
Claiming and setting up local profiles is an important branding activity that has tremendous SEO value. Most websites that offer local business listings follow the same listing process, with a few points of differences here and there. Last year I took on the position of Director of Marketing at Ogle School, a .EDU that has over 8 locations in the Texas area. As you can imagine, local SEO is incredibly important (as is local social) so claiming, setting up, managing and updating all of the local listings for our school is quite a task. This article will take you through the process of claiming and setting up local profiles across diverse online platforms, and help them get a better idea about what they need to do to connect with local customers. I’ve put together tactics and tips for Google+, Facebook, Foursquare, LinkedIn, Yahoo Local, ChamberofCommerce.com and Yelp. Let’s begin: Google + Local Let’s start with the Big Daddy of them all – Google+ Local. The … [Read more...] about How to Claim & Set Up Local Profiles: From Google+ to Yelp
4 Tips to Improve Your PPC Campaigns
Tax season – the most nail-biting time of the year – is upon us. With nationwide unemployment below 7% and trending lower, filing volumes are expected to increase to 150 million individual tax returns this year. To match the effort individuals and businesses spend each year doing their taxes and complying with tax laws, it would take more than 3 million full-time workers. No wonder many tax professionals take vacations in late April. All told, tax season – from late January through mid-April – is both big business and big competition for tax professionals and their ad campaigns. Here are four tips to help digital marketers connect with tax customers at this high-pressure time. 1. Align Your Campaigns With E-Filing Peaks Last year, 84% of taxpayers filed their taxes electronically, and tax professionals prepared 60% of the e-filed returns. The IRS receives the highest number of e-filed returns at both the start and end of the filing period. These peaks correspond … [Read more...] about 4 Tips to Improve Your PPC Campaigns
How to Buy an Online Business: 8 Funding Options
Editor Note: we know that buying online businesses can be a tricky business. As Mark suggests below, make sure you educate yourself and only choose an option that will work for you. While there are a lot of great reasons to buy an online business rather than starting from scratch, there’s always one major objection: buying an established website takes money. And the more established a website is, the more it will cost you. Of course, you can sift through an auction marketplace looking for a bargain deal, but these marketplaces are fraught with fraud and snake-oil salesmen. Plus, many of the websites for sale through marketplaces simply don’t make enough money to justify the time you’ll spend building them. With smaller sites, you’re often better off starting from nothing. So how can you afford to buy an established website? This article will cover 8 of the most common options we see buyers exercise to fund an acquisition. I’ll also review the benefits and … [Read more...] about How to Buy an Online Business: 8 Funding Options