What separates good marketers from great marketers?Planning.Now is the perfect time to begin planning for 2019. If you haven’t started yet, it isn’t too late.Make sure your planning starts with this 2019 marketing calendar (including free templates).It’s filled with traditional and wacky holidays, major sporting events, awards shows, and cause movements.As you’ll soon see, there are so many special days, weeks, and months to remember!This post will totally simplify your life in 2019. Bookmark it and come back whenever you need some creativ ideas.Speaking of which…Want some amazing content marketing ideas, too?I’ve included some of my favorite campaigns from this year to inspire you.So, feast your eyes on this exclusive marketing calendar for 2019 — from Amazon food drives and AI to Facebook communities about PSL — get excited for all the festivities to come.Sidebar: I will be updating this calendar for 2020. … [Read more...] about You Need This 2019 Marketing Calendar & Free Templates!
Program calendar template
I like lists. Okay, that’s not quite true. I LOVE lists. Growing up, one of my favorite book series was The Book of Lists. So it’s no surprise then that when it comes to email marketing, I seek out opportunities to use them. One great combination of marketing and lists takes place at any car service center. Through an offering often called a “multi-point inspection,” the auto shop conducts a laundry list of maintenance checks as a diagnostic tool to see if anything needs attention. Similarly, a good email marketing program deserves this kind of check-up on a regular basis. This comprehensive review is designed to ensure everything is working properly, identify areas where tuning is required, and determine if there are opportunities to upgrade select aspects of the program. While this should be customized for your vertical (e.g., retail, B2B, etc.) and your business (“yes” is not the correct answer to the questions below in all cases), consider … [Read more...] about Conducting A Multi-Point Inspection On Your Email Program
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Wither Google TV: Nearly Two Years Later, It Still Awaits Hulu Plus Did you hear the news? Hulu Plus made it to Apple TV last week. Did Hell freeze over? No. The freezing over of Hell still awaits the arrival of Hulu Plus on Google TV. The Promise I feel like I’m the last person in the world who still cares about Hulu Plus ever being offered […] The Content/Advertising Intersection Content and advertising have always been either/or propositions in the context of traditional print and broadcast media. Advertising (paid media) exists in a clearly circumscribed periphery outside, or adjacent to, the main content (owned media), which is created by a publisher or broadcaster. Advertising is interruptive. It’s the price readers or viewers pay to get […] Study Shows Price The Top Consideration For Kindle … [Read more...] about Marketing Day: August 7, 2012
Digital marketers must often make projections when creating strategies for search engine optimization, PPC, social media and even conversion rate optimization. This usually happens when a client or prospect asks for some idea of what can be achieved when signing up for the service. Or for an in-house SEO or SEM, it would occur at the beginning of a new project or campaign. After years of doing online marketing for many large and sophisticated projects, we have developed a pretty good system for putting together client projections. While I will not reveal our model in detail today, I will provide the basics and discuss why skipping seasonality implications can become a major issue. Let’s start by talking briefly about online traffic and seasonality. In certain industries, the traffic plummets some months and surges in others. Consider an eCard company or online floral retailer. What do you think their traffic looks like in the week leading up to Valentine’s Day, compared to … [Read more...] about Why You Must Account For Seasonality In SEO & SEM Projections
It's no secret that marketing means something different nowadays. Commercials have turned into 60-second Instagram spots, direct mail flyers have been replaced with personalized email campaigns, and brands have traded celebrity endorsements for mom sponsored blog posts to rep their products. With this surge of consumer-centric marketing efforts, strategists must consider which platform is most effective for driving not only positive trending business results for their brands but personalized experiences for the consumer. Enter: Influencer marketing. What is Influencer Marketing? Raise your hand if you work in marketing.✋ Now, give me two high-fives if work for a small business or even a big brand. ? If you find yourself sending me any these positive hand signals (or emojis) from the above then, you've probably heard of some or more of these terms: Brand ambassadors, brand advocates, blogger campaigns, sponsored posts, word-of-mouth marketing. While all of these require different … [Read more...] about How To Build Personalized Influencer Marketing Campaigns