The vast impact of digital marketing agencies can be felt on all corners of the web.Whether in the depths of obscure websites or on the front pages of giants like Reddit and Amazon, purpose-built campaigns executed by digital marketers are found everywhere.The average person who sees your banner ad or Google Ads placement doesn’t think of the process behind it, but we digital marketers know differently.We know that everything we do requires coordination between departments, communication with clients, the juggling of dozens of priorities, and a whole lot of coffee.With so much to manage all at once, how can you not only keep your team organized but also continue to scale your agency and trend upwards?You need a project management tool that suits your agency.Using the right project management platform can help ensure your team doesn’t get sidetracked while continuing to knock their goals and tasks out of the park.Wondering what options are available to you? Read on to find … [Read more...] about 8 Project Management Tools for Scaling a Digital Marketing Agency
Project resource management software
If you’re responsible for social media for a large organization, odds are good that you either use automated tools or are giving serious thought to using them. At enterprise scale, it’s virtually impossible to manage an effective social program without some kind of software assistance. The good news is that over the past year, social media management tools for the enterprise have become robust and reliable. Marketing Land’s sister site, Digital Marketing Depot, regularly takes deep dives into areas we can’t always cover in depth while we’re keeping up with the rapid change of news in the industry. If you’re involved with enterprise social media projects, I’d recommend checking out their most recent guide, Enterprise Social Media Management Software 2013: A Marketer’s Guide. The second edition of this guide, overseen by Consulting Editors Tamar Weinberg from Techipedia, Analise Kaylor of Intrapromote, and Monica Wright, Marketing Land and … [Read more...] about Enterprise Social Media Management Software: A Marketer’s Guide
There are many ways to bill for PPC management and each has its own distinct characteristics. Some of these billing techniques align more with an agency, and others more with an advertiser. For agencies, the proper billing types can make the difference between being profitable and going out of business. In addition, if your goals are aligned with your advertisers, then long term synergies usually develop which means longer client retention. For advertisers, it is important to understand the options that exist. Not all agencies offer all of the below pricing options. However, some will be willing to work with you to find a solution that benefits both parties. A contract extends beyond just billing to include contract lengths and contract renewal types. First, we will examine agency fees, then we will dive into contract lengths. By seeing the billing point of view from both an agency and an advertiser, it can be easier to choose the proper type of contract so that both the agency and … [Read more...] about PPC Management Options – Are Your Fees Inline With The Advertiser’s Goals?
Never before has it been easier for local business to generate leads for their businesses. There are many, many resources available to help businesses get customers in the door and on the phone. Many advertising options—online and offline—are performance-priced including pay-per-click, pay-per-lead, and pay-per-call. From search engines, traditional yellow pages publishers, newspapers, local ad agencies to national entrants such as ReachLocal, Yodle, MerchantCircle and others there are numerous options to help local businesses generates leads. However, despite all these resources available to generate new leads, many local businesses still let leads get away. These businesses have no process for managing and following up on leads after they are generated. Local businesses still let too many leads get away Regardless of the type of marketing and advertising you do, the benefits of a customer relationship management program are very straightforward (the industry term is … [Read more...] about Managing Customer Relationships, After The Click
As search marketers, your job is to generate traffic. More traffic means more sales. As we become more wise to the math of conversion, we begin to realize that it may make sense to shift some attention away from the unending search for higher click-through rates and toward getting higher conversion rates on our sites. If you have gone to bat for adding some serious conversion optimization to your search campaigns, you know that it isn’t an easy sell. We tell the powers-that-be how higher conversion rates effectively reduce the cost of the search marketing by lowering acquisition costs. We explain the wisdom of micro-conversions that charge an email list, effectively storing search dollars for later. We show the data, the charts, the graphs. All to little avail. In my years selling conversion services to businesses, I’ve found one thing that ensures I will have a prospect’s focused attention. It isn’t the data, the math or the potential increases in revenue. To … [Read more...] about 3 Ways to Get Management Excited About Conversion Optimization