If you’re responsible for social media for a large organization, odds are good that you either use automated tools or are giving serious thought to using them. At enterprise scale, it’s virtually impossible to manage an effective social program without some kind of software assistance. The good news is that over the past year, social media management tools for the enterprise have become robust and reliable. … [Read more...] about Enterprise Social Media Management Software: A Marketer’s Guide
Project resource management software
Keep consistent records. Create a template or form listing the information you need to collect from every caller. If you have a web to lead form on your website (and you should), you can also use this for phone leads. Let your employees use your website to enter leads right into your database. You can add a flag that shows phone leads (vs. web lead). The information you want in your database includes name, phone number, email addresses, project notes, special dates, etc. All this can be added to your website as a form (rather than just a “contact us” email link). The form will send you an email with all the details—or better yet, this data can be added directly to a database. … [Read more...] about Managing Customer Relationships, After The Click
There are many ways you could do this, but an example I have personal experience with is Salesforce enhanced by customizations using Skuid, a cloud UX design-and-deploy platform. Customizations can transform a standard CRM into an all-in-one project management tool tailored to your exact needs. … [Read more...] about 8 Project Management Tools for Scaling a Digital Marketing Agency
With a little research, you can clearly draw a picture of your competition as an evil genius, working to take food from the mouths of your children. You can develop the story of the powerful competitor using some spy equipment, their public “bragging,” and some page analysis tools. This will make your conversion project seem more critical to the survival of your business. … [Read more...] about 3 Ways to Get Management Excited About Conversion Optimization
One common method of billing that has continued to stay in favor is a fixed monthly billing. A fixed monthly billing easily allows both an advertiser and agency to project expenses. It also allows agencies to to examine the full need of an advertiser to arrive at a fair price. For instance, if an agency is managing your PPC account, merging PPC data with analytics data, split testing ad copies, and consulting on changes to your website; that agency is performing many actions past PPC management. This is a very common relationship for agencies and advertisers to have. Some agencies consider these services as part of some of the above pricing methods and do not break out these charges. Other agencies prefer to break out the charges into multiple services. It is also common to determine the approximate spend of a campaign, and then charge a fixed monthly fee even though the fee is derived from the total spend. This makes billing for agencies easier and more consistent. In addition, most … [Read more...] about PPC Management Options – Are Your Fees Inline With The Advertiser’s Goals?