Think online: Producing successful digital content doesn’t mean publishing former print content online. Tailor your content to your goals and ensure that you think carefully about the platforms and channels you provide your content on. Don’t forget: user behavior and reading strategies depend on environment and user intent. Think professionally: Content creation is a craft that requires professional content producers who know how to balance aesthetics and online performance. While storytelling and visual appeal need to be considered on the aesthetic side, implementing a neat text/URL strategy and focusing on proving expertise, authority and trust to the user and search enigne alike are as much part of the job. Think data-driven: Forget about keyword stuffing and bank on keyword clustering and the holistic coverage of your most important topics, while constantly measuring the results of your content in the context or your goals. Best Practices Be informed! You can’t … [Read more...] about Sales, Search & Content: Next Level Digital Expertise
Proven sales techniques
Howdy! (Yes, I do speak with a southern drawl…) My name is Rob Snell. Thanks to the folks at Search Engine Land for giving me the opportunity to hop up on a soapbox and talk about my favorite subject: search engine optimization for online stores. I grew up in retail, have been selling online since 1997, and spend way too much of my time thinking, writing, and speaking about this stuff! … [Read more...] about Need a $10,354,767 Sales Bump?
Keyword Stuffing and SEO Meta Descriptions 101 How To Optimize your tags for SEO Keyword Density: Does it matter? What is keyword spamming? Use Google to generate fast ideas for new content that you can turn into long-form blog posts or even e-books. … [Read more...] about 13 Data-Driven Content Marketing Techniques That Boost Rankings
Think about the fact that you need to be convincing and express more in words to draw attention. People can be easily distracted if you don’t captivate them and keep them engaged. If you are using words that have more sway than others, you might have a positive change in their engagement. Following the “seductive” techniques we’ve talked until now, you’ll have a good change to get the results you’re expecting. Make sure they follow your brand guidelines. … [Read more...] about Copy: 23 Rarely Used Copywriting Techniques to Create Fascinating Content
Provide value. Quora moderators will not hesitate to remove your response (or ban you) if they think you’re only there to siphon traffic to your site. They’re happy for you to link elsewhere, as long as you genuinely provide value.Include images. Images help capture attention as a user is scrolling through their Quora feed.Tell a story. Most Quora answers are dull and very matter‐of‐fact. Telling stories helps to engage the reader.pro tip … [Read more...] about 11 Proven Ways to Drive Traffic to Your Website