Si Quan Ong Marketing @ Ahrefs. I read, breakdance and try random life experiments.Article stats Twitter 89 Facebook 379 Referring domains 18 Data from Content Explorer tool. ShareQuick links Feeling overwhelmed by the infinite options for driving traffic to your website? You’re not alone.This article doesn’t list every traffic strategy under the sun.Instead, it lists the tactics we use at Ahrefs. These are tactics that have helped us grow our revenue by +65% year over year.In other words, they’re proven to work.Let’s get to it.1. Target topics with search traffic potentialThe Ahrefs blog gets over ~230,000 organic visitors per month:Besides word of mouth, this is our second best marketing channel, sending us hundreds of new users every month.Without a doubt, search engine optimization (SEO) is one of the best ways to achieve consistent, long‐term results. For as long as you rank highly in Google, you’ll be able to generate passive … [Read more...] about 11 Proven Ways to Drive Traffic to Your Website
Proven sales techniques
share tweet share pin it e-mail share Continuous learning, iterating and testing, as well as the ambition to keep up with the ever-changing world of digital marketing is what defines a true Digital Expert. To show our commitment to these goals and to encourage information sharing within the industry, we brought the Searchmetrics Digital Expert Week into being. Kicking off in and around our Berlin HQ, the Digital Expert Week was open to in-house and agency markters specializing in search and content marketing, and many followed the call. Ticketalert & 20% off! In this article, we want to share a recap of the event and the most important outcomes of the Sales Workshop, the Content Day and the on-site Orange-, Green and Black Belt Certifications. If you missed this year’s event or simply can’t wait for the next, register for our ticket alert below, and you’ll receive a 20% discount for the Digital Expert Week 2019. Sales Day – How … [Read more...] about Sales, Search & Content: Next Level Digital Expertise
Writing is an art and discovering the secrets of boosting your readers’ engagement can transform you into a master of copywriting. Setting the right tone, answering to questions, drawing attention, adding personality and bringing your content alive with visuals or interactive data are just a few techniques that can get you where you want. You know that warm feeling you get when you speak with one of your friends? You talk, he listens, he asks questions and so on. You understand each other. A similar feeling can be established with your readers as well. How, you may ask? It’s not a bulletproof formula but for sure it will be extremely helpful to follow the next 23 rarely used copywriting techniques to help you boost your engagement. Use the Serial Position Effect Make Your Visitors Feel Important by Offering Exclusive Content Use the “Bizarreness Effect” to Draw Attention Use “Powerful” Keywords like “New”, “Free”, … [Read more...] about Copy: 23 Rarely Used Copywriting Techniques to Create Fascinating Content
Content marketing is a tricky thing to navigate in today’s world. There are so many different techniques out in the ether that it’s almost impossible to know what works and what doesn’t. New, fancy growth hacks that promise you 100000% boosts in sales and conversions are almost always lying. Do you blog? Do you create infographics? How about video content? Sometimes, sticking to proven methods is the best strategy there is. So, what works and what doesn’t? That’s what I’m here to share, with only data-backed methods. Here are 19 data-driven techniques to use in your content marketing strategy to boost your rankings. 1. Set content goals Before diving into content marketing with the intent to boost rankings, leads, and traffic, you have to set goals. Understanding what content types to pick will often stem from your own business goals and where your clients are. The only way to create actionable content that drives rankings and links is to … [Read more...] about 13 Data-Driven Content Marketing Techniques That Boost Rankings
In 2004, our family business came off the tracks. Sales growth stopped. Overhead skyrocketed. We took a hard look at how we sold online, and made one simple, but substantial change. The result was an extra $10,354,767 in additional sales above our normal growth. How? In this column, I’m going to show you. We created compelling content which drove traffic and established our expertise, while building trust which substantially increased our conversion rate. Howdy! (Yes, I do speak with a southern drawl…) My name is Rob Snell. Thanks to the folks at Search Engine Land for giving me the opportunity to hop up on a soapbox and talk about my favorite subject: search engine optimization for online stores. I grew up in retail, have been selling online since 1997, and spend way too much of my time thinking, writing, and speaking about this stuff! My writing for Retail Smarts will focus on how to get more high-quality converting organic search engine traffic to your online store by … [Read more...] about Need a $10,354,767 Sales Bump?