Best Practices: Create your pitch around a calculation based on a real life case and focus on highlighting the return on investment that your product or service will produce for your client. If possible, draw a diret comparison with your competitors’ offers or with different solutions that you might compete with in terms of budget. It’s important to deliver and explain deep insights for the specialists you are piching to. But it is equally important to present broader KPIs that managers and decision-makers are used to and that they are interested in. Create pitch dashboards that are easy to duplicate for different pitches, but adjust every dasboard to the needs and areas of responsibility of the person you are talking to. Content Day – How to plan, create, measure & scale predictably performing content Coaches: Michael Dziewior (Team Lead Content Services), Marlene Borst (Project Manager Digital), Katharina Lübke (Content Writer) With the death of the … [Read more...] about Sales, Search & Content: Next Level Digital Expertise
Proven sales techniques
Howdy! (Yes, I do speak with a southern drawl…) My name is Rob Snell. Thanks to the folks at Search Engine Land for giving me the opportunity to hop up on a soapbox and talk about my favorite subject: search engine optimization for online stores. I grew up in retail, have been selling online since 1997, and spend way too much of my time thinking, writing, and speaking about this stuff! … [Read more...] about Need a $10,354,767 Sales Bump?
Keyword Stuffing and SEO Meta Descriptions 101 How To Optimize your tags for SEO Keyword Density: Does it matter? What is keyword spamming? Use Google to generate fast ideas for new content that you can turn into long-form blog posts or even e-books. … [Read more...] about 13 Data-Driven Content Marketing Techniques That Boost Rankings
paint a picture: use imagery and lots of details to be more expressive. appeal beyond those 5 senses: remember that there are different types of people. Some of them are more visual, others more auditory or olfactory and so on. Make sure to take advantage of sensory words. suspense: you can capture their attention by adding a tint of tension and get them to finish the whole article. Try giving your audience something exciting to read. killer opening paragraph: a good story can be used as an opening paragraph to allure the audience into getting to the main part of your topic. have a model: To make your arguments stronger, you can use a model to show the changes it suffered. You can take examples from your experience or the ones you’ve heard of. Your audience can relate with the people who went through a similar situation. 15. Give Your Content a Quick Credibility Boost It is ok to write your opinion and give advice, but are you credible? Are people trusting you? … [Read more...] about Copy: 23 Rarely Used Copywriting Techniques to Create Fascinating Content
Consolidation of “authority.” 301 redirects no longer “leak” PageRank. By redirecting one article to the other, we were able to merge the “authority” of both pages into one.Better content. The merged articles were decent (not great). And they were getting outdated. By combining the content into one post, we created a substantially better piece of content that deserves more traffic.Want to learn how to execute the Cocktail Technique? Read our guide to 301 redirects. … [Read more...] about 11 Proven Ways to Drive Traffic to Your Website