“How much do you charge?”As an SEO content writer that works primarily with SEO agencies, I am used to getting this question. And no matter my answer, the responses always remind me a bit of the Goldilocks story…“That price is too cheap.”“That price is too high.”“That price is just right.”It’s typically a toss up – which often makes me question whether we all know the true value of great SEO content, or whether I’m simply charging too much.To satisfy my curiosity, I decided to propose the question, “How much do you pay for great SEO content?’ to a 40,000+ member SEO Facebook group.The answers, as I had expected, were all across the board.Mixed Opinions: What Is ‘Great’ SEO Content?The first thing I noticed is that the responders were in disagreement about what was considered “great” SEO content.While some highlighted the need for “a fully optimized kick-ass piece of … [Read more...] about How Much Should You Pay for SEO Content?
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BrightEdge As brands look to get more ROI out of their content marketing investments, they’re turning to BrightEdge for advice on how to get their blogs, knowledge center articles, glossary entries, campaign landing pages, and other pieces of content – easily discoverable in organic search and, once found, do a better job at engaging and converting readers into customers. We’re happy to oblige. We’re introducing here our free Smart Content eBook, which includes a content checklist that you can use today to improve the performance of your organic search channel. The items on the checklist have been tested by numerous BrightEdge Content customers who have seen tremendous success from their efforts. Who should read this eBook? This Smart Content eBook is suited for anyone who develops marketing content and is responsible for driving performance–traffic, conversions, and revenue–from that content. It’s not limited just to content … [Read more...] about BrightEdge Smart Content Ebook Is Now Available
Google Analytics offers incredible reporting features at absolutely no cost. I know Google Analytics isn’t the easiest tool in the world to navigate. All of the reporting options quickly become overwhelming. Don’t worry. You don’t need to be an expert to master Google Analytics. I’m going to share my insights with you on how this stuff works. I’ll help you become enough of a pro to navigate all of the key features for your content marketing needs. Our goal here is mastery without the complexity. First, let’s discuss why you should take the time to learn and use Google Analytics for content marketing. Why is Google Analytics important for content marketing? The point of data is to help guide your decisions as a content marketer. Google has collected a vast amount of data about your business and your customers. And by signing up for a free Google Analytics account, you can turn that wealth of data into actionable information. This can show you how … [Read more...] about How to Use Google Analytics to Measure and Improve Your Content Marketing
This is a sponsored post. [youtube https://www.youtube.com/watch?v=tGkpZyp2UY0&w=560&h=315] These days it’s hard to underestimate the power of content. We see companies like Groove, who go from zero to $100k/month in just 2 years, attributing a major part of their success to blogging. It’s enough to make you want to revisit your own content strategy. Writing new posts on your company blog doesn’t seem like rocket science, but it’s gets more complicated when you want to measure the ROI of your content. If you want to make every article count, you have to know exactly what works best in your niche and what your target audience is hungry for. That is where a solid content research comes in handy. Introducing: Ahrefs Content Explorer The Content Explorer by Ahrefs is the kind of tool you can’t afford to ignore if you’re involved in content marketing. You’ll have a better chance of creating a truly outstanding piece of content if you find … [Read more...] about Content Research Using Content Explorer by Ahrefs
All great content starts with an idea, whether it’s a subject for a white paper or an emotional hook for an infographic. If you feel like you’re running out of ideas, then the whole creation process will come to a grinding halt. Every publisher feels the effects of writer’s block at some point, which is why I put together these tips to brainstorm awesome ideas regardless of the industry or content. Do Your Research Before pulling the team together for a brainstorming session, make sure everyone does their homework. Knowing what’s already out there can eliminate overdone topics while inspiring your creative team. For all our clients, we keep ongoing inspiration boards on sites like Pinterest and Feedly. We save articles that their peers create, and make notes about why we liked a particular video, article, or image. Besides client boards, we also make note of non-industry content that we like so our clients can spin it into something unique. By using image … [Read more...] about Create Content With These Content Ideation Tips