Do the Results Justify the Costs?All of this is to say that no matter what you spend on SEO content, you should consider things in terms of ROI. If you envision generating thousands of dollars per lead from a blog post, a $300 investment doesn’t seem so unreasonable. … [Read more...] about How Much Should You Pay for SEO Content?
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Understand how their content is performing (or not performing) given today’s noisy marketing ecosystem. Improve the performance of new content items by getting them to increase website visits, engagements, and conversions. Develop Smart Content on their own and be able to demonstrate how their investments drive marketing and business success. Why we wrote this eBook Content is a big deal today. In the beginning of this year, we asked over 250 marketers about their priorities for the next twelve months. As you can see from our survey results, Organic and Content Marketing were the top two initiatives for 2017 by far. Marketers have been realizing the imperative for their brands and content to show up in the moments that matter to consumers and business buyers. The reality, however, is that most marketers believe that their content is not resonating with their target audiences. In separate research that we conducted, only 50% of B2B marketers and only 20% of B2C marketers … [Read more...] about BrightEdge Smart Content Ebook Is Now Available
Navigational intent – when a searcher is seeking a specific site such as Facebook or Amazon. Informational intent – when a searcher is looking for answers or researching a specific topic. Transactional intent – when a searcher is ready and looking to have a transaction such as “best Chicago pizza near me” or “how to check in for a Southwest flight.” Of course, this doesn’t cover everything, and people may not also neatly fall into just one category. … [Read more...] about How to Use Google Analytics to Measure and Improve Your Content Marketing
Filtering your list by the amount of linking domains will help you identify the common traits of content that attract links. Additionally, since that’s an Ahrefs tool, you can easily browse all incoming links of any content piece, which allows you to gather a list of prospects to reach out to once your own article is published. … [Read more...] about Content Research Using Content Explorer by Ahrefs
Document Unused Ideas for Later It’s okay if not every idea you come up with has resources and examples. At the end of the ideation session, jot down the ideas you weren’t able to use and save them for later. If possible, hang these ideas somewhere in the office where your team can visit them throughout the day. … [Read more...] about Create Content With These Content Ideation Tips