Rank Domain Gain of SEO Visibility absolute Gain of SEO Visibility in % Industry 1 youtube.com 1890062 8% Media&Events 2 merriam-webster.com 1530828 43% Encyclopedia 3 wikia.com 1499434 60% Encyclopedia 4 dictionary.com 1461674 37% Encyclopedia 5 wiktionary.org 1402039 77% Encyclopedia 6 thebalance.com 1242337 new Media&Events 7 britannica.com 1178391 122% Encyclopedia 8 thesaurus.com 1128342 121% Encyclopedia 9 genius.com 1017911 162% Other 10 imdb.com 938491 11% Media&Events 11 usnews.com 934378 122% Media&Events 12 glassdoor.com 833539 101% Jobs 13 thespruce.com 789330 new Media&Events 14 netflix.com 641224 298% Media&Events 15 tripadvisor.com 537854 25% Other 16 softonic.com 529229 75% Other 17 collinsdictionary.com 506015 466% Encyclopedia 18 cambridge.org 497174 59% Other 19 ebates.com 494899 1191% Shopping 20 thoughtco.com 474379 new Media&Events 21 tvtropes.org 472487 176% Encyclopedia 22 theguardian.com … [Read more...] about The Story of 2017: Google Winners & Losers
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Remarketing Lists for Search Ads (RLSA) is a very useful Audience Prioritisation Tool. This lets you customise your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors when they’re on Google and search partner sites. Find out more about making the most of RLSA here. Targeting settings on your Display Network, unlike RLSA, triggers an ad only when someone who’s on your audience list searches for one of the keywords in your campaign. You need a big audience here, so your segmentation can’t be too granular, since no other traffic is being lured by a campaign using this setting. 6. Last but not least, is social advertising! … [Read more...] about Advanced targeting using custom audience lists in Google Analytics
This example makes it clear how much room there is for improvement. Only some of the leading offline home-improvement centers (e.g. Walmart, The Home Depot, Lowe’s) are found amongst the top results. Although the search for a specific model is quite transactional in nature, there are also two YouTube videos (review) among the top ten results. And of course, the big online retailers amazon and ebay are also present on the first search results page. However, space is limited – and everybody wants a spot in the sun to get traffic to their pages. … [Read more...] about Ten Things eCommerce Sites Need to Know to Rank on Google in 2017 –
Clicks per keyword – this lets you see how your keywords are ranking in searches so you can determine which keywords to work on. Impressions per keyword – this stat shows you how many times someone saw your keyword overall. If you have a lot of impressions but very few clicks, your page description or title may need to be rewritten. Click-through ratio – This is the click to impressions ratio. Search position – this stat tells you which page your keywords placed your search results. Queries – you can filter the report to show you specific information. Page filter – likewise, you can filter your website by URL to see how individual pages are performing. Countries – you can filter the results by country, too, to see how well your website is doing in individual countries. This is very helpful for global businesses. Devices – filter the results by tablet, mobile, or desktop to see how your site performs on each platform. Search Type – … [Read more...] about Google Search Console – The Ultimate Guide to Google’s Tool for SEO Experts
However, the pages display nothing unless you’re logged into Ingress with your username, so the cached version of the pages in Google’s index would seem very poor as a data source. It’s possible that the mere existence of the page URLs containing geo coordinates in the query strings could be a signal in and of themselves — technically speaking, just mentioning geo coordinates could be a sort of Local Citation. But, one supposes that Ingress would be far more likely to be delivering data to Google on the back-end via direct data feeds, if they were providing information for local ranking purposes. … [Read more...] about Is Google’s AR Game A Stealth Local Data Effort?