share tweet share pin it e-mail share What do Netflix, ebates.com and thesun.co.uk have in common? They’re among the top 100 domains that enjoyed rich rewards in 2017. Which domains took the biggest hits in search Visibility? Searchmetrics in our annual Google Winners & Losers study dived into our data to uncover the top 100 winners and the biggest losers, analyzing their performance in the context of the most significant search trends and changes of 2017 – including Google Updates, mobile index and content quality. The data For this study, we analyzed the development of SEO Visibility for all domains listed in our US index tracked over the course of 2017. The list is ordered according to the absolute increase or decrease seen by the website, when comparing the level at the end of 2017 with that of January 1st. We have filtered out adult and illegitimate streaming sites, as well as domains that have migrated. Top 100 Winners in 2017 … [Read more...] about The Story of 2017: Google Winners & Losers
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Home > Blog > Advanced targeting using custom audience lists in Google Analytics 8th December 2017 - 8 minutes read Google James Wolman - Data ScientistTargeting the right audience is key to meeting your business and marketing objectives. Thorough audience research and analysis will help you both market to existing customers and reach new ones. Herein lies the value of using ‘custom audience’ lists on Google analytics, where you can either use preconfigured audiences or develop your own from scratch, discovered through analytical investigation. This is where data & analytics come together with paid search specialists to change the world. 1. Google pre-packaged audiences Ease yourself into advanced targeting by using the audiences that Google has already managed for you. Choose from options such as: New Users, Returning Users, Users who visited a specific section of my site/app Users who completed a goal conversion, Users who … [Read more...] about Advanced targeting using custom audience lists in Google Analytics
share tweet share pin it e-mail share No, they’re not just resting. Universal ranking factors are dead. Google’s algorithm now operates highly individually – depending on time, place, device and industry. For this reason, we are using our first industry-specific study to present the ten most important ranking factors for eCommerce. Where should webmasters in eCommerce focus their energy? Which content can be used to reach people at every stage of the customer journey and how can I convince a shopper like Kelly Click to buy her drill in my online store, and not go off to the nearest home-improvement center? Download the eCommerce whitepaper! It’s not just books, electronics and shoes. Across all sectors, eCommerce sales in the US total almost 400 billion dollars a year. Even in sectors such as home improvement, the online market is growing in importance. Overall in the US, over half of purchases now take place online. Kelly Click … [Read more...] about Ten Things eCommerce Sites Need to Know to Rank on Google in 2017 –
By Sean Webmasters, SEO experts, and digital marketers are always looking for new and powerful SEO tools to make their jobs easier and help their clients reach more potential customers. There are a lot of tools out there, but some of them are not as good as others, and some require webmasters to pay a hefty fee to access. But there’s one powerful tool that’s both very helpful and totally free, but strangely not everyone uses it. I know because some of our clients now who have their own IT and digital marketing teams have never heard of it. It’s the Google Search Console (previously called Google Webmaster Tools), and it’s something every designer, SEO expert, and marketer needs to know about. This is an extensive guide to Google Search Console. What is Google Search Console? Google Search Console, or GSC for short, is a tool Google provides for free to help webmasters manage the search function on their website. It contains tools, reports, and other … [Read more...] about Google Search Console – The Ultimate Guide to Google’s Tool for SEO Experts
I recently got a new Android phone and found a little card in the box advertising Ingress, the “massively multi-player location-based alternate reality game from Niantic Labs at Google.” Ingress had slipped past my notice despite Greg Sterling’s mention of it nearly a year ago. Yet, here it was, already preloaded as an app in my phone, ready to go. The video game is still in beta, but the invite has apparently been expanded to new Droid Maxx owners. Ingress is a skunk works project that emerged from Google Earth as a pet project of John Hanke, VP Product, Niantic Labs at Google (former founder/CEO of Keyhole, Inc. purchased by Google in 2004, now Google Earth). Hanke had long wished to create a multiplayer game based on Google Earth components, and Larry Page allowed him to set it up with greater independence, start-up style, under Niantic Labs. I’d intended to just dabble with the game a bit, but found it fantastically addictive once I got into it! The concept … [Read more...] about Is Google’s AR Game A Stealth Local Data Effort?