Fred Update: Another update that was not confirmed by Google bears the nickname “Fred”. This came in calendar week 11, which was the most turbulent of the year. According to searchengineland, ad-heavy websites with low-quality content were worst affected by this update. Dictionary Update: In June 2017, an update created (more) Visibility improvements for dictionary domains. URLs for dictionaries improved their rankings first and foremost for short-tail keywords that could have various different user intents, Google User Localization Update: Since October 2017, users are given search results based on their current physical location, regardless of the top-level domain (e.g. Google.com/Google.co.uk) they enter into the address bar. Big wins for dictionaries As mentioned above, online enyclopedias and dictionaries are amongst the biggest winners of 2017 (besides publishers). The trend that has seen Google ranking these domains for short-tail keywords that do not have one clear … [Read more...] about The Story of 2017: Google Winners & Losers
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Google AdWords is the more simplified, original way to collect and utilise users’ behaviour analytics. AdWords tag audience options are very simple (E.g. Users who have visited URL “/xyz”). It works in a pinch, but the downside is that it’s limited in terms of the data it can collect and is therefore considered outdated. … [Read more...] about Advanced targeting using custom audience lists in Google Analytics
This example makes it clear how much room there is for improvement. Only some of the leading offline home-improvement centers (e.g. Walmart, The Home Depot, Lowe’s) are found amongst the top results. Although the search for a specific model is quite transactional in nature, there are also two YouTube videos (review) among the top ten results. And of course, the big online retailers amazon and ebay are also present on the first search results page. However, space is limited – and everybody wants a spot in the sun to get traffic to their pages. … [Read more...] about Ten Things eCommerce Sites Need to Know to Rank on Google in 2017 –
PageSpeed – no one likes a webpage that doesn’t load quickly. Google My Business – if you’re not listed here, customers may not be finding your business online. Structured Data Testing Tool and Markup Helper – essential to making sure your structured data is optimized. Webmaster Academy – a great tool for anyone who wants to learn about SEO. Aaaaaaaaaaand… that’s it! … [Read more...] about Google Search Console – The Ultimate Guide to Google’s Tool for SEO Experts
However, the pages display nothing unless you’re logged into Ingress with your username, so the cached version of the pages in Google’s index would seem very poor as a data source. It’s possible that the mere existence of the page URLs containing geo coordinates in the query strings could be a signal in and of themselves — technically speaking, just mentioning geo coordinates could be a sort of Local Citation. But, one supposes that Ingress would be far more likely to be delivering data to Google on the back-end via direct data feeds, if they were providing information for local ranking purposes. … [Read more...] about Is Google’s AR Game A Stealth Local Data Effort?