Domain Loss of SEO Visibility absolute Loss of SEO Visibility in % Industry reddit.com 1339420 -54% Social Media tumblr.com 994315 -79% Social Media pinterest.com 922648 -23% Social Media giphy.com 763932 -85% Other reference.com 635112 -99% Q&A azlyrics.com 569666 -37% Music/Lyrics tv.com 523543 -70% Media&Events about.com 453124 out Media&Events vimeo.com 428151 -50% Media&Events thefreedictionary.com 422815 -27% Encyclopedia myspace.com 348804 -68% Social Media perezhilton.com 340110 -77% Media&Events wsj.com 332114 -43% Media&Events addictinggames.com 330743 -56% Other allmusic.com 328659 -40% Other infoplease.com 313584 -67% Encyclopedia alexa.com 292892 -89% Other makeuseof.com 267649 -73% Media&Events last.fm 258315 -55% Other patient.info 250604 -62% Media&Events msn.com 217784 -29% Search / Portal justjared.com 218154 -54% Media&Events drugs.com 203119 -25% Other metrolyrics.com 190898 -28% … [Read more...] about The Story of 2017: Google Winners & Losers
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Google AdWords is the more simplified, original way to collect and utilise users’ behaviour analytics. AdWords tag audience options are very simple (E.g. Users who have visited URL “/xyz”). It works in a pinch, but the downside is that it’s limited in terms of the data it can collect and is therefore considered outdated. … [Read more...] about Advanced targeting using custom audience lists in Google Analytics
Making better decisions with the right information Our analysis shows which steps webmasters working in eCommerce can take to tailor their pages to users’ different search intents. As a rule, eCommerce pages near the top of Google’s rankings have longer content than the overall average. They answer questions that users like Kelly have, so that they can get the information they need, and they offer a clearly visible online shop, so that Kelly can easily click through and buy the product of her choice. That’s enough to get you started – you can find out everything else in the whitepaper! … [Read more...] about Ten Things eCommerce Sites Need to Know to Rank on Google in 2017 –
Clicks per keyword – this lets you see how your keywords are ranking in searches so you can determine which keywords to work on. Impressions per keyword – this stat shows you how many times someone saw your keyword overall. If you have a lot of impressions but very few clicks, your page description or title may need to be rewritten. Click-through ratio – This is the click to impressions ratio. Search position – this stat tells you which page your keywords placed your search results. Queries – you can filter the report to show you specific information. Page filter – likewise, you can filter your website by URL to see how individual pages are performing. Countries – you can filter the results by country, too, to see how well your website is doing in individual countries. This is very helpful for global businesses. Devices – filter the results by tablet, mobile, or desktop to see how your site performs on each platform. Search Type – … [Read more...] about Google Search Console – The Ultimate Guide to Google’s Tool for SEO Experts
Ingress is a skunk works project that emerged from Google Earth as a pet project of John Hanke, VP Product, Niantic Labs at Google (former founder/CEO of Keyhole, Inc. purchased by Google in 2004, now Google Earth). Hanke had long wished to create a multiplayer game based on Google Earth components, and Larry Page allowed him to set it up with greater independence, start-up style, under Niantic Labs. … [Read more...] about Is Google’s AR Game A Stealth Local Data Effort?