The first block of numbers is your session hash, and this should stay the same when you click on a link going through to your eCommerce landing page. If it changes, then the session isn’t passing, and the click is treated as a referral. Troubleshooting with Firebug is easy, and you should be able to get your session passing after eliminating the most common errors, which are listed on Google’s help page with clear guidance on the correct setup to use. … [Read more...] about How To Fix Common Analytics Mistakes In Multinational eCommerce SEO
Meanwhile, Bit.ly was showing those 58 clicks to the page. Let’s say it wasn’t filtering out some of the robots. I can still see that there are 32 visits that the log files recorded, all with the tracking codes that never existed until I tweeted the link with them. So those are all Twitter-derived visits. That means an undercount by a standard analytics tool depending on referrer data by 1600%. … [Read more...] about Is Twitter Sending You 500% To 1600% More Traffic Than You Might Think?
In this post, I’ll do my best to lay out the basics of Angular for marketers: why it’s necessary, its pros and cons, and steps needed to get it on the right track. Most importantly, I’ll attempt to provide tools that’ll guide marketers to communicate in a better, more efficient way with site developers, so they can finally understand what, exactly, is required on the other end–and so you can be sure your needs are understood. Then, I’ll try to explain Google’s indexing process to developers, and the problems we marketers sometimes have with Angular. … [Read more...] about Warning: Angular JS is Killing Your SEO Efforts