Run the same report periodically: Usually, we are not interested solely in a snapshot of where we stand. We are interested in knowing how our pages perform across time. So you might run the same report once a month, for example, and produce charts showing how positions are changing in time. Assign weights to different destinations: As mentioned above, we are assuming that all destinations are equal in value, but that is usually not the case. Try adding your own weights to each destination, maybe by taking into consideration the number of annual visitors mentioned in the table, or by utilizing your own conversion / sales / profitability data. Try other keywords and combinations: Travel is one of the most complicated industries when it comes to generating and researching keywords. There are so many ways to express desire in traveling to a place (for instance, New York, New York City, NY, NYC, JFK, all mean the same thing when it comes to travel). Note that we did not specify a … [Read more...] about Analyzing Search Engine Results Pages on a Large Scale using Python
Just because your site and homepage are getting crawled doesn’t mean you should ignore how your application may be redirecting users. If someone passes to your domain name, watch to see if the browser automatically changes the URL before delivering up the homepage. If it does, you have a redirect, and you should then check the redirect to see what it’s doing. You can do this by typing your domain name into a HTTP header "sniffer" or "checker", such as this one. I recommend checking to also see the raw HTML returned by the application as well as the header response. If it returns a 200 status code and the URL is redirecting in your browser, you’ve got a non-server-side redirect going on which is less-optimal. Unless you have so much brand-name recognition like a Coke or Pepsi, you can’t afford to be using less-than-optimal redirection methods. … [Read more...] about The Coke Vs. Pepsi Challenge: Who Redirects Better?