The trend is clear: Google is providing more and more answers directly in the search results (SERPs). Answers in the SERPs come in many forms, and some provide content sourced from a website, along with a link to find more information. These are actually called featured snippets, as Google’s Gary Illyes recently explained. For example, here’s a featured snippet from the Bose website: Many people involved in SEO have mixed emotions about featured snippets. They can be valuable for users, and they can help build credibility for publishers — but it’s also scary as heck to see your content lifted and placed directly in the SERPs. I’ve seen some of my own blog posts yield featured snippets, and I can tell you it’s a strange experience. It’s exciting and frightening at the same time. For example, if you can gain a featured snippet, you can stand out from the crowd. And if Google is providing a link to your site for more information, that snippet can … [Read more...] about How To Find Google Featured Snippets Using SEMrush And Google Search Console (GSC)
Queries google search console
When analyzing Google organic traffic to your site, it’s important to understand both the queries leading to your site and which pages are ranking for those queries. By doing so, you can start to determine how users are searching for the topic at hand and the differences in query by device. You also can discover new subtopics that can drive future content generation. Although this makes sense, I know there is a lot of confusion over how to drill into that data using Google Search Console (GSC). We all know that having access to search query data directly from Google is valuable, but a lot has changed recently in GSC, and new reporting and functionality can be confusing for webmasters and business owners. So today I’m going to walk you through the new Search Analytics report to find queries leading to specific URLs. This will enable you to isolate a blog post, article or product page, and then find all queries leading to that URL. (Actually, it will show you most of the … [Read more...] about How To Find Queries Per URL Using The Search Analytics Report In Google Search Console (GSC)
Google Search Console (GSC) is powerful and provides a boatload of data directly from Google. One of my favorite reports in GSC is the Search Analytics report, which enables you to drill into queries that your site ranks for and the landing pages ranking for those queries, then slice and dice that information by device, country, date and more. You can also compare queries, pages, countries and devices by date, which is extremely helpful when diagnosing surges or drops in traffic. When analyzing websites, I often export data from GSC to Excel for further analysis. For example, when helping companies with website redesigns or CMS migrations, it’s important to have a solid understanding of all landing pages ranking for queries and receiving Google traffic. You can find that data in the Search Analytics reporting by selecting the Pages group. See below. There’s a nifty Download button at the bottom of the report which enables you to export a spreadsheet with your landing page … [Read more...] about How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!
Google recently made some under-the-radar changes to sitelinks in the organic search results. The first change removed small sitelinks from below regular organic blue links that render for high search volume queries (Google has since fixed this glitch). The second change adjusted the number of large sitelinks being displayed for branded searches (this is most likely a test). Even though it does not look like either of these changes will have a significant impact on traffic, they have caused dramatic fluctuations in impressions and average position in Google Search Console (GSC). If you experienced that moment of panic when you did your last GSC check-in, take a look at this article to better understand: what happened with sitelinks in the search results. what effects the changes had on GSC data. how to check your site for declines. what the changes mean for SEO. What happened to sitelinks? Google made two changes that reduced the number of sitelinks being shown on search engine … [Read more...] about Recent changes to organic sitelinks cause major drops in impressions in Google Search Console
Last month I wrote a comprehensive guide on how to use Google Search Console, covering every aspect of what is essentially a giant toolshed full of useful stuff for all webmasters to use. It was exhaustive, and probably exhausting. Don’t read the whole thing in one sitting, just dip in and out when you come across something you’re unsure about. While wading through Search Console’s huge amount of features, I noticed a few elements that deserved to be highlighted, not only because I had no idea they existed or were even accessible to webmasters, but also because they may be able to help raise your click-through rate (CTR) on search engine results pages (SERPs), or at the very least, show you where to improve. The first thing you need to be aware of is this… You can see all the search queries that bring traffic to your site in Search Console. Yeah it was a massive pain when Google encrypted your search terms Google Analytics and replaced them with the ambiguous … [Read more...] about How to improve your CTR using Google Search Console