Google announced a slate of major updates and new products for AdWords advertisers in its Google Performance Summit today. Their largest advertisers and partners had a sneak peek at the announcement yesterday, and I’m excited to bring you the details on what’s new! … [Read more...] about Major Google AdWords Changes Announced: Expanded Text Ads, New Local Search Ads & More
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Google AMP Not Currently A Ranking Factor But May Use It In The Future … [Read more...] about April 2017 Google Webmaster Report
More negative moves. Over the past 3 to 4 weeks my main keyword, that was at #1 for 17+ years has suddenly dropped to position 5. Replaced by Pinterest, Pinterest and now a huge "Top Stories" block that display news stories totally unrelated to the search query. Isn't that what the "News" tab is for? … [Read more...] about Pinterest A Spam Tool For Google’s Organic Results?
Remarketing Lists for Search Ads (RLSA) is a very useful Audience Prioritisation Tool. This lets you customise your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors when they’re on Google and search partner sites. Find out more about making the most of RLSA here. Targeting settings on your Display Network, unlike RLSA, triggers an ad only when someone who’s on your audience list searches for one of the keywords in your campaign. You need a big audience here, so your segmentation can’t be too granular, since no other traffic is being lured by a campaign using this setting. 6. Last but not least, is social advertising! … [Read more...] about Advanced targeting using custom audience lists in Google Analytics
The majority of search queries around this topic, even though they are based on a transactional intent, happen during the consideration phase of the sales funnel (yellow). Only the keyword “cheap cordless screwdriver” expresses the explicit desire to make an immediate purchase. For this reason, it is not enough just to have an optimized product page that reaches users during the purchase phase. A shop can be more successful if it offers content that appeals to potential customers when they are still conducting their online research. … [Read more...] about Ten Things eCommerce Sites Need to Know to Rank on Google in 2017 –