How A Knowledge Graph Updates Itself To those of us who are used to doing Search Engine Optimization, we’ve been looking at URLs filled with content, and links between that content, and how algorithms such as PageRank (based upon links pointed between pages) and information retrieval scores based upon the relevance of that content have been determining how well pages rank in search results in response to queries entered into search boxes by searchers. Web pages connected by links have been seen as information points connected by nodes. This was the first generation of SEO. Search has been going through a transformation. Back in 2012, Google introduced something it refers to as the knowledge graph, in which they told us that they would begin focusing upon indexing things instead of strings. By “strings,” they were referring to words that appear in queries, and in documents on the Web. By “things,” they were referring to named entities, or real and specific … [Read more...] about How Google’s Knowledge Graph Updates Itself by Answering Questions
Questions answers of general knowledge
share tweet share pin it e-mail share Winning “Position 0” is often considered as the one of the biggest and most promising SEO achievements in 2018. Within the ever-changing landscape of Google search results, Featured Snippets take your content all the way to the top, boosting traffic and conversions and functioning as a great way to increase brand awareness. That said, it is no wonder that the webinar featuring Izzi Smith, SEO Manager at Sixt, we hosted on August 21th not only saw a massive number of attendants but also yielded a tremendous amount of questions around the topic. In fact, so many of you wanted to dive deeper into how to target and achieve Featured Snippets, that we decided to answer the most frequent questions in writing. If you have a question that you don’t find an answer to, simply comment on the blogpost. Watch the Webinar! What we cover in this article: The Basics: Featured Snippets and where to find them … [Read more...] about How to target and achieve Google Featured Snippets: 36 Questions & Answers –
Being a small business is tough. Many businesses fail in the first year, and many more will not make it to the five-year mark. But even established businesses can fail if they are unable to adapt to changing times. Marketing is difficult — digital marketing even more so. And the black-box nature of SEO can make it the most difficult form of marketing your business. Yet when done well, there is little that can compete with strong, organic search engine visibility to promote your small business. Organic listings build trust with local customers, and all the best business relationships are built on a foundation of trust. In this article, I want to look at SEO as a marketing tactic specifically for small businesses. I will share everything we have learned working on hundreds of small business SEO projects. My intention is to arm you, as a business owner, with the knowledge and power to make the right decisions when implementing an SEO strategy — whether … [Read more...] about Small business SEO: Your questions answered
I’m a forum rat, I visit several on a daily basis as a way to keep up with what’s going on. If there’s an update, cool new tool or SEO controversy brewing, chances are I’ll read about it on one of the forums before anywhere else. Conversely, if I have a question or want to bounce a theory off someone, I’ll head to one of the forums and ask. They’re a tremendous informational resource and social outlet for people passionate about SEO. Once you spend time on the different forums, you’ll notice topic trends and similar questions pop up regularly. I thought it might be fun to pull three of the more commonly asked link building questions from two popular SEO forums and ask each of the Link Week columnists to weigh in with an answer. From Webmaster World: How Would You Spend $100 On Promoting A Blog? Julie Joyce: Set up a Twitter account for the author to use to connect with like-minded people and promote each post. Since we’re talking about … [Read more...] about 3 Common Link Building Questions Answered By 4 Experts
Since the expansion of Google’s Knowledge Graph, I’ve been getting tons of questions around different Knowledge Graph results. One of the most frequent questions I get from my clients and business owners is regarding which Knowledge Graph result is best to have: a general brand or local panel. Before going into the answer for this question, here are some examples of what a brand and local Knowledge Graph panel look like. Brand The answer to which is preferable is not as simple as you would think. It very much depends on the type of business and how it’s operated. For example, here are four scenarios where the ideal Knowledge Graph result would differ. Online-only business Business with a few locations Business with a high volume of locations nationwide A business that has one location but has a strong brand Here is a breakdown of each of the scenarios above, and examples of their Knowledge Graph results. Online-only business A business that is strictly online-only … [Read more...] about Brand vs. local Knowledge Graph result: Which is better?