Are you going to move on from your current SEO position? Take your time to get prepared and get the SEO job of your dreams. Below I have outlined some of the recommendations you can find handy for this pretty complicated process. As the industry of inbound marketing evolves, SEOs have to get even more prepared for tricky complicated job interviews. I’ve recently asked some of my friends in SEO about the most difficult questions they had to answer. The hardest thing for them was to discuss SEO with people who were not really proficient in the sphere! In some cases, they were even asked to reveal exact formulas for getting top rankings, Google algorithms, etc. (if that happens to you, please do show some sense of humor)! If you are lucky enough to get interviewed by someone who IS experienced in SEO, let’s analyze what you should know and how you should talk about it in 2013. First things first Just as in any other sphere, you should pay very good attention to the criterion … [Read more...] about Passing an SEO Job Interview in 2013
Questions asked in hr interview
Quality people to fill high-profile SEO jobs are in high demand. There is a talent war ongoing between advertisers and tech companies that compete ferociously for SEO people who have data science knowledge. That talent is scarce and comes at a premium price. One of the reasons this talent is so rare is because the SEO world moves at a fast pace, presenting unique challenges for its practitioners. Search data is now being encrypted, for example, so keyword data is no longer available for organic clicks. This encryption was done quietly and without fanfare. Only SEOs with a deep technical understanding and a passion to follow the game as the rules change will be successful. Finding A Purple Squirrel In the world of headhunting, we call these ideal employees purple squirrels. You only find one of these once in a lifetime. They are game changers and visionaries. They are most difficult to find and even harder to keep from being poached once on board. This tempts many employers to ask the … [Read more...] about SEO Talent In High Demand — How To Hire An SEO
Is your company using customer avatars or marketing personas effectively? The idea of persona-driven marketing appeals to practitioners for a wide variety of reasons. It’s part of what I’d call core inbound marketing dogma. Yet, marketers are admitting that they’re not really using personas or that they’re failing to use them effectively. Let’s take a closer look at why personas matter, how they fit into the B2B content marketing landscape, and explore some strategies for developing customer insights that will really help you make progress with your B2B inbound marketing. Getting A Baseline With Customer Personas I like to describe customer personas as a baseline for helping you understand your audience. The idea is that your customer base can likely be broken down into segments. Each of these segments has enough factors in common that you can describe a “model customer,” which helps you understand the specifics of their lives. This makes it … [Read more...] about Are You Using Your B2B Marketing Personas Effectively?
Many B2B marketers — particularly those selling to enterprise companies and targeting specific job titles — struggle with the task of generating SEO traffic that actually reaches their target audience. There’s often a perception that these types of purchases (big ticket items bought by large companies) aren’t something that key stakeholders are likely to search for. The thought is that they buy based on experience with the product, recommendations or familiarity with the brand — not based upon a transactional search result. This is complicated even further by a few additional factors that can be obstacles in generating the right kind of search traffic for your B2B business: Limited Relevant Search Volume. Frequently, if you sell a very specific product that solves a very specific problem, you won’t have massive numbers of folks searching for that item and may struggle to grow traffic. If I’m selling human resources software and targeting … [Read more...] about How To Increase Qualified B2B SEO Traffic In 2016 & Beyond
Landing pages are so effective for lead generation because they eliminate all of the distractions of a typical website — navigation, social sharing, and any links that do anything other than convert. That’s why we never start a marketing campaign without a dedicated landing page. (And neither should you!) But the unique talents of a landing page aren’t just useful for selling products or generating leads. That they stand alone from a larger website and are designed solely to draw attention to a single goal make them well-suited for all kinds of projects, both personal and professional. In this post, I’ll go over some unusual landing page use cases along with examples for each. Let’s dig in. Event Marketing Here at Unbounce, we (of course) use landing pages for all our events, be they for our employees or open to the public. Landing pages are a great fit for events because they let us collect RSVPs on the same page we use to market the event. Unlike simply … [Read more...] about The Weird and Wonderful Ways to Use Landing Pages