Are you struggling to rank some keywords that should be easy? Are you having trouble attracting an audience to your site, even though you think you’re offering some great information? If so, then maybe you should consider adding more long-form content. To put it succinctly, long-form content can make you look like more of an expert in your field, increase the likelihood of engagement and sharing, improve your search engine results page (SERP) rank, and increase your audience; because of your content, you will be viewed as an “authority” on the subject. All of that works to your benefit and translates to better brand awareness. What Is Long-Form Content? Long-form content is variously defined throughout the Interweb. However, the consensus is pretty clear on one point: If you’re just looking to get past a 500-word mark so that the search engines take notice of your content, then you’re not publishing long-form content. My personal rule of thumb is that … [Read more...] about The SEO And User Science Behind Long-Form Content
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If Microsoft’s walkaway from the Yahoo deal is indeed a ploy to save $5 billion, Microsoft CEO Steve Ballmer may have proven himself pennywise and pound foolish. He was prepared to spend billions to finally make Microsoft a serious rival to Google. For a bit more, he may have destroyed Microsoft’s chance to get there. Despite what I’m about to write, I like Microsoft. I’ve got many friends who work there (and at Google & Yahoo), and as a company, I actually want Microsoft (along with Yahoo) to provide a strong counter-balance to Google. Five Years, Nothing For Microsoft To Show Microsoft’s basic problem is this. After five years of going after Google in search, Microsoft has failed to make a dent in the big G. Millions — billions, I suppose — have been spent on the project. Huge technological effort has gone into the challenge. What’s to show for it? Google’s at all-time highs in the US and Microsoft has lost share. Three out of … [Read more...] about Abandoning The Yahoo Deal: Microsoft’s $5 Billion Mistake?
After over a decade of doling out penalties, Google has caused the rise and demise of manipulative SEO methods. Many professionals have nearly forgotten the broad space for manipulation enabled by on-page SEO, and are acting on a very basic level, be it as a result of added caution or perhaps habit. No, this isn’t another article about title optimization, keyword optimization, and the importance of tags. Below, I intend to present a list of problems and solutions that will help you improve search engine rankings using on-page elements from less talked about, yet still significant, angles. To draw a parallel, envision your site as a brick and mortar store. Your off-page SEO would be equivalent to reputation management and PR efforts, while on-page is more about what your store contains: the shelves, the cash register, etc. Each element varies in importance, but all are crucial to the store’s success. Often, business owners insist on getting quotes for off-page work only, … [Read more...] about 8 Advanced On-Page SEO Tips You Need to Know
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Two Game Developers Pull Titles From Google+ Google+ is losing a small group of games from two developers. As TechCrunch reported today, EA is pulling the popular Bejeweled Blitz game. An announcement on PopCap’s website says the game will go offline on Monday, June 18th. (EA bought PopCap last year.) Another developer, Wooga, has already pulled its Monster World game. The company […] Marketing Biz: The Week Of The 900 Pound Gorilla Marketing news this week was dominated by 900 pound gorillas: Apple, Facebook, Google and Twitter. Here’s a look at how they jousted with each other and where it might lead. Apple Gives Facebook Deep Integration Into iOS 6 With Siri, Sharing, App Store, API This stunningly comprehensive integration could see Apple and Facebook teaming up […] Get Your Affiliate Marketing … [Read more...] about Marketing Day: June 15, 2012