It looked like a screwup. If you searched for [google] on Bing, you saw Deep Links to Facebook, eBay and Craigslist underneath the main search result for Google. So, in my article earlier today, I called it a “strange bug” in Bing’s search results. I was wrong. It wasn’t a bug; it was a test that Bing was running and has now turned off. A Bing spokesperson confirmed for us this afternoon that this was no mistake. We’re constantly updating and refining the Bing search experience to help people get things done more quickly. We are currently conducting tests on navigational links that will help people get to their ultimate search destination faster, including high traffic links for sites like Google, but have nothing further to share at this time. If you missed the earlier article, this is what you saw earlier today if you searched for [google] on Bing.com: Those are “Deep Links” — that’s Bing’s name for what Google calls … [Read more...] about Bing Deep Links To Facebook, eBay, Craigslist Under Google’s Search Result
Race results online
A former colleague at Forrester Research recently published a study that described his view of the future of online marketing. The study is available to Forrester clients only, but the crux of the argument is laid out in a blog post: Why Google – Not Facebook – Will Build The Database Of Affinity. The author, Nate Elliot, describes large media companies building a “database of affinity,” which he described thusly: Recently we described an idea called the database of affinity: A catalogue of people’s tastes and preferences collected by observing their social behaviors on sites like Facebook and Twitter. Why are we so excited about this idea? Because if Facebook or Twitter or some other company can effectively harness the data from all the likes and shares and votes and reviews they record, they could bring untold rigor, discipline, and success to brand advertising. Nate’s argument as to why the database of affinity represents the future of online … [Read more...] about If Online Ad Targeting Works, Does More Targeting Work Better?
It’s been more than two years since Google released Panda and nearly a year since the debut of the Penguin update. In that time, we’ve seen some massive changes in how search results are tabulated and presented to the general web-browsing public. SERPs have become more intuitive, user-friendly and in some cases unnervingly anticipatory. As the leader in the field of web search, Google sets the tone and the rest of the competition tends to follow. Online marketing has largely revolved around reacting to Mountain View’s policy shifts in recent memory. However, this status quo isn’t as secure as some might believe. The arms race in search has spurred some interesting developments from Facebook in the form of the upcoming Graph Search. Likewise, Twitter is rolling out some advanced search tools of its own and Microsoft has unveiled its ViralSearch platform to boot. The major trend here is that companies with a lot of users are leveraging Big Data to find nuggets of … [Read more...] about The Changing Face of Online Marketing
Competitive knowledge is an important part of building a successful digital marketing campaign. While the actual optimization of your website can be competitor agnostic, the performance of that optimization isn’t. Simply monitoring competitors is not enough. And it’s more than collecting data and numbers. You have to understand what all it means. Analytics is great, but if you don’t know what to do with the data, it’s pointless. The same is true for competitive knowledge. Let’s look at three competitive factors that you need to review, assess, and understand if you want to build a web marketing campaign that outperforms your competition. Factor #1: The Four Types of Competitors You Need to Keep an Eye On 1) Offline Competitors Many businesses–especially those that were around pre-internet–have a fairly good grasp on the offline competition around them. After all, before the internet, that’s all there was. But many newer businesses forget … [Read more...] about 3 Competitive Factors That Influence (or Hinder) Your Online Success
Ever searched for yourself on Google and come away dissatisfied, especially if someone else you share a name with seems to dominate the results? Ever looked for someone else and been disappointed that you couldn’t find the person you wanted? Google’s new “Profile Results” launching today aim to correct both problems. Since the end of 2007, Google has allowed people to create Google Profile pages for use with certain Google services. For example, if you created content in Google Maps, your Google Profile let you share who you were with others using that service. The same profile also served to identify you when using the completely different Google Reader service. Now Google Profiles are going beyond Google’s own services. They’re being promoted as a way for people to tell the world who they are and, to some degree, being offered as a way for people to claim their identity in Google’s main search results. “People have no control over how … [Read more...] about Hoping To Improve People Search, Google Launches “Profile Results”