As we begin 2014, it’s the perfect time for SEOs and marketers to reflect on the successes and failures of the previous year, and to make SEO predictions for the year ahead. As shown by the Mayans though, it can be difficult to accurately predict future events. Google is notoriously unpredictable as they are at the forefront of technological innovation, and there is usually no warning prior to algorithm updates. However, those who have been involved in the SEO industry for long enough should already have a fair idea of what to expect from Google, and below are my predictions on what we might expect this year. … [Read more...] about SEO Predictions for the year 2014
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Spyfu A service that lets you Spy on any site. It’ll display the keyword ranking, SEO keywords and tons of other information related to the website you want to get more information on, making it very useful for competitor research. This tool can help improve your sales operations with information that’s been gathered from your competitors, allowing you to see what works for them and implement your own version of the competitors services. … [Read more...] about The Ultimate SEO Starter Kit
More doesn’t mean better Just putting out more content isn’t going to make you magically rank. SEO has evolved immensely over the years, and the search engines are smarter than ever. I’ve seen many hedge their bets on hitting “publish” more than the competition — only to see all that work was for naught. Lousy content will always deliver lousy results. … [Read more...] about Why SEO & lousy content don’t mix
You can keep up with the latest news, check out how your competitors are ranking, and invest in all the SEO tools you can afford, but it won’t matter if you don’t put action to your knowledge. … [Read more...] about The 4 daily habits of the most successful SEOs
Keyword-based SEO is dead It’s also worth mentioning that traditional concepts of SEO — that is, doing a certain amount of online work to rank for a selection of specific keywords — are obsolete. It’s become far more difficult to rank for specific keyword terms these days, thanks to Google’s semantic search functionality, increased sophistication, increased competition, more paid features and the Knowledge Graph. … [Read more...] about Is modern SEO more than the sum of independent parts?