share tweet share pin it e-mail share As we begin 2014, it’s the perfect time for SEOs and marketers to reflect on the successes and failures of the previous year, and to make SEO predictions for the year ahead. As shown by the Mayans though, it can be difficult to accurately predict future events. Google is notoriously unpredictable as they are at the forefront of technological innovation, and there is usually no warning prior to algorithm updates. However, those who have been involved in the SEO industry for long enough should already have a fair idea of what to expect from Google, and below are my predictions on what we might expect this year. 1. Fewer announced updates from Google Google already warned us earlier in the year that updates like the Penguin and Panda are more likely to be included as part of the general algorithm refreshes, and if you visit webmaster forums like Webmaster World, then it’s common to read about site owners … [Read more...] about SEO Predictions for the year 2014
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The Ultimate SEO Starter Kit
About Latest PostsAndre Harris Latest posts by Andre Harris (see all) The Ultimate SEO Starter Kit – 12 Tools You Need! - June 21, 2019 When providing top notch SEO services, you can be overwhelmed by the amount of tools to choose from. It can become costly, very quick. Whether, you’re starting to provideSEO services or have aspirations to own a big agency; we wanted to provide you with a low cost solution starter kit, to kick start your services. Below are 15 top notch tools to help close deals, report on clients, accounting, and having overall organization over your clients. Spyfu A service that lets you Spy on any site. It’ll display the keyword ranking, SEO keywords and tons of other information related to the website you want to get more information on, making it very useful for competitor research. This tool can help improve your sales operations with information that’s been gathered from your competitors, allowing you to see what works … [Read more...] about The Ultimate SEO Starter Kit
Why SEO & lousy content don’t mix
We’ve all heard the saying, “Content is king.” While in some respects this saying is true, in my opinion, this one phrase has done more damage to our industry than anything else. According to WordPress, “Users produce about 73.9 million new posts and 49.0 million new comments each month.” That’s roughly 2.4 million posts a day, and that’s just on WordPress alone. I would love to believe that all of that content has value, but in my experience over the years, I could make a very strong argument that most of it is junk. Google’s end goal is to deliver the best solution to searchers in the fewest clicks. As the search engines crawl the web, they are searching for content that delivers value and matches end users’ expectations. In fact, content is among Google’s top three ranking factors — so it plays a central role in successful SEO strategies. Good content will generate links and will also help Google’s RankBrain … [Read more...] about Why SEO & lousy content don’t mix
The 4 daily habits of the most successful SEOs
If you want to be a successful SEO, it’s a great idea to imitate your peers who are ranking sites and making their clients happy. After all, the reason that many SEOs are successful is that they’ve cultivated professional habits that other SEOs haven’t. So what are those habits? Here are a few of them. 1. They study the news and strategy like crazy Few things change more than SEO. It seems as though every week, we read about a new algorithm update or a change that Google is testing. That’s why it’s important that you keep up with the latest news in SEO. Otherwise, you’re going to miss important tidbits of information that will help you rank your clients’ sites. Fortunately, there are plenty of channels online where you can get the info you need to keep up with all that’s happening in search engine optimization. A few blogs to follow: Google Webmaster Central: Did you know that Google has a blog? Even better, that blog is designed … [Read more...] about The 4 daily habits of the most successful SEOs
Is modern SEO more than the sum of independent parts?
When you think of SEO, what do you actually think about? If you were going to “practice” SEO, what would you be doing? Would you be writing content? Analyzing your performance? Engaging with your audience on social media? Modern SEO is a complex, multifaceted collection of different sub-strategies, nearly all of which can function independently on their own as a way to boost brand visibility and build customer relationships. As a quick example, content marketing is a necessary strategy for SEO, but even without a deliberate SEO process, it can be valuable in terms of increasing customer engagement and building brand trust. With that being said, is modern SEO anything more than just the sum of its interconnected parts? Is there any one strategic initiative that functions exclusively to increase a brand’s rankings for various search queries? The constituents of SEO I’m not going to try and list every little factor or tactic that could conceivably impact a … [Read more...] about Is modern SEO more than the sum of independent parts?