But things are getting even bigger. Google isn’t satisfied with the biggest piece of the pie for devices, search, and apps. They might eventually own the airwaves, too (maybe). The purpose of this article is to tell you what’s going down with Google’s mobile stance, and what you need to do in response. … [Read more...] about Everything You Need To Know About Google’s New Stance On Mobile
Rank 1 airwave
PR companies get paid a lot of money to obtain press and mentions in well-known publications. Why? Press is what drives exposure and what traditionally drives sales. We need to think about links in a similar way and even more so, we need to be able to show how our efforts are performing. For example: … [Read more...] about Will Link Building Soon Be A Thing Of The Past?
In providing this information to their target demographic (even though the content isn’t specifically relevant to their service) the company has also exposed their brand to the entire network of landlords for any hub they engage. Let’s say a landlord gives one of their content pieces a +1, this does little for them in the short term but ensures that any search for their service done by that landlord’s entire network is much more likely to yield their organization as a result. … [Read more...] about Are You Living in a Content Bubble?
First create a sitemap. On StepForth's recommended SEO tools page we noted our favourite tool currently: Vigos Google Sitemap Generator. Download this free utility and have it spider your website. Once it is complete set whatever custom data you want (info is provided within the program) and then generate the sitemap.xml file. Place this file within the root of your website and move to step 2. To submit your sitemap to Ask you have two options: add a link to the sitemap into your Robots.txt file or simply inject your sitemap.xml address into the following URL and then visit it: http://submissions.ask.com/ping?sitemap=http%3A//www.the URL of your sitemap here.xml Of the two options I strongly recommend going the route of adding the sitemap auto discovery link to your robots.txt file because this is now an agreed method of submitting a sitemap amongst the major search engines. Just place … [Read more...] about How to Optimize for Ask