“Socialized optimization” is what I’m calling Google’s use of social cues in order to determine the value and/or relevance of content. While Google has been known to use social cues for quite some time (as we’ll discuss later in this post) their new approach has some potentially massive impacts on the future of content marketing. But before I can dive in, we need to lay some groundwork and discuss… The “problem” with Google: Google is a peer review system. When you search for something, the results you are given are the results that Google deems most relevant to your search criteria: the keywords you use, your geographic location, the device you’re on, etc. This “relevance” however is tainted. Because Google relies so heavily on user behavior and engagement in order to determine what is (or is not) relevant, the results we are given rely equally as heavily on the peer group with which we share our queries. The sad truth … [Read more...] about Are You Living in a Content Bubble?
Rank 1 airwave
Each month, I compile Search Month— a recap of all the stories that have happened relating to search, categorizedby topic. I thought it would be fun to take all the Search Months over the pastyear and produce this edition of Search Year 2007. It was far more work than Iimagined, but I hope you’ll find this at-a-glance guide to what happened insearch during 2007 to be helpful. At-a-glance might be a stretch. This is a massive post, and I’m sure somepeople might feel a bit of overload. So, here’s some guidance as to how thingsare organized. In many categories, I tried to pick the biggest news story for that topic.This isn’t always the case. With some categories such as SEO, there where manygood, compelling stories. In some of those cases, I went with a catchy headlineor a recent, broadly applicable article. I wish I’d had the time to more closelygo through and pick out the very best in each section, but it was too mucheffort. Below each main story are … [Read more...] about Search Year 2007: Search News, In Review
There’s lots of news today and from over the US holiday weekend. Much of it concerns Yahoo and Google, as it often does in this column. The big buzz generated over the weekend was from the UK’s Times Online report that there was a tentative deal reached between Yahoo and Microsoft to buy the former’s search business for $20 billion. According to the item: Software giant Microsoft is in talks to acquire Yahoo’s online search business for $20 billion (£13 billion). The proposal forms the centrepiece of a complex transaction that would see Microsoft support a new management team to take control of Yahoo. But there is no intention of Microsoft tabling another takeover bid for the web giant, after its aborted $47.5 billion offer this summer. It is thought that Jonathan Miller, ex-chairman and chief executive of AOL, and Ross Levinsohn, a former president of Fox Interactive Media, have been lined up to lead the new management team. Senior directors at Microsoft … [Read more...] about Google’s Balancing Act, Mr. Schmidt Goes To Washington (?), Yahoo’s Next CEO, Autonomy Jumps The Highway, Black Friday Mixed & The Gift Of Smut-Free Free Internet Access
There’s no mistaking the fact that Google is driving the mobile revolution. Google is the world’s largest mobile platform provider (Android). Google is the world’s largest mobile search provider. Google has the largest mobile app store. In other words, Google gets to make the calls on mobile. But things are getting even bigger. Google isn’t satisfied with the biggest piece of the pie for devices, search, and apps. They might eventually own the airwaves, too (maybe). The purpose of this article is to tell you what’s going down with Google’s mobile stance, and what you need to do in response. Google Will Revamp Their Search Algorithm To Favor Mobile-Friendly Sites According to Google Webmaster Central, Google will be rolling out the most significant mobile algorithm change to date: Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. In just a few short days, you’re going to witness a huge algo upset. In … [Read more...] about Everything You Need To Know About Google’s New Stance On Mobile