The keywords are all related in one way or another to content available on your site. Most of these keywords drive search traffic to your website, some more than others. The list reflects your self-imposed limitations on which keywords you believed were right to use — or, to put it another way, there are probably many more keywords that your prospective buyers used to search for your products, but which are not found on your site! … [Read more...] about The Key To Growing Traffic & Revenue
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Google Analytics Releases “Customer Journey To Online Purchase” Report Google is introducing “The Customer Journey to Online Purchase” analytics report today, a new benchmarking tool that provides insight into the various elements impacting a single campaign. You can learn more about it in a short write-up at our sister site, Marketing Land: New Google Analytics Path To Purchase Report Provides Benchmark Data On 11 Different […] … [Read more...] about The Day In Search, April 25, 2013
10. Get Deep, Powerful Links With a strong, well-planned information architecture, you can attract powerful deep links. Take a furniture store, for example. Many bloggers write about home interiors. Your ideal customers read their blogs, follow their tweets, and share their recommendations on Facebook. These bloggers will happily link to relevant internal page content on your site – because it adds value to their audience. … [Read more...] about Are You Getting These SEO Fundamentals Right?
On a personal note, I don’t believe a discussion about which marketing tactic is “the best” is of much value. As business owners, CEOs and managers, what we need to focus on is how to reach the best result by talking and working together. We’ll do ourselves a huge favor by not arguing over the most effective technique, but instead exploring how we can successfully integrate the best mix and exploit it to the fullest potential in growing business and revenues. … [Read more...] about The Ultimate List of Reasons Why YOU Need SEO! (28 Reasons)
6. Transparency. You may not want all of it, but new tools like the Bid Simulator keep rolling out. The search engines are committed to giving you fuller information about many auction details. They’ve even rolled out a video of Google’s Chief Economist Hal Varian commenting on bid strategy. Think you can get an SEO position simulator tool out of the “organic SEO helpers” division of Google? (There isn’t one, remember, although to be fair, Google Webmaster Tools is pretty neat.) … [Read more...] about Seven Compelling Reasons That Now Is The Time To Ramp Up Paid Search