Quality Score Directly Impacts CPC By now most companies realize AdWords is a cost per click advertising system but grasping how ads are priced still seems to elude many. That’s probably because the simple math has gotten a lot more complex since a black box element was introduced. To explain the impact of QS on pricing, I find it helpful to look at two things: a quick history of how it used to work when the math was simpler, and a short explanation of how Google makes money. … [Read more...] about Quality Score’s Impact on Ad Rank and CPC
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Does Responsive Design Effect Desktop Rankings?The real question of whether or not responsive design effects desktop rankings is largely unanswered. Numerous case studies have been performed to show that responsive design ranks better than no mobile design at all, but the answer is generally inconclusive. Responsive design is Google’s preferred design, but Google’s preferences don’t determine rankings. Responsive design does, however, make your site more usable by more people, which is an indirect benefit on several aspects of SEO. User experience is a big benefit to responsive design, for example. … [Read more...] about Can a Responsive Mobile Redesign Also Improve Desktop Rankings?
So that’s what I’ve spotted over the past week. As I said, got issues you … [Read more...] about January 2007 Update On Google Indexing & Ranking Issues
On top of this, RankRanger found that the frequency with which Google displays the carousel is far greater than how often it previously showed thumbnails, making video a more decisive element of search. This has had the domino effect of reducing YouTube’s organic visibility by around 60%. The carousel counteracts this by placing the top three video results front and centre, and making them much more visible than other organic results. … [Read more...] about Study Finds Disparity Between YouTube & Google Video Rankings
Dysfunctional Algorithms With all of the user information these engines have at their disposal, how is it that they still rely so heavily on link popularity metrics to determine what constitutes a relevant result? Why do they put so much value on what happens before the click and not more weight on the data they have regarding behavior after that click? The most honest feedback a search engine can get regarding the quality of their results is already at their finger tips. … [Read more...] about B2B Website Usability Should Influence Organic Ranking