Can you learn SEO in an hour? Surprisingly, the answer is yes, at least when it comes to the fundamentals! With this edition of Whiteboard Friday, we're kicking off something special: a six-part series of roughly ten-minute-long videos designed to deliver core SEO concepts efficiently and effectively. It's our hope that this will serve as a helpful resource for a wide range of people: Beginner SEOs looking to get acquainted with the field concisely & comprehensivelyClients, bosses, and stakeholders who would benefit from an enhanced understanding of your workNew team members who need quick and easy onboardingColleagues with SEO-adjacent roles, such as web developers and software engineers Today we'll be covering Part 1: SEO Strategy with the man who wrote the original guide on SEO, our friend Rand. Settle in, and stay tuned next Friday for our second video covering keyword research! Video Transcription Howdy, Moz fans, and welcome to a special edition of … [Read more...] about The One-Hour Guide to SEO, Part 1: SEO Strategy
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Brent D. Payne is the SEO Director at Tribune Company, whose properties include the Los Angeles Times, Chicago Tribune, and Baltimore Sun. In one form or another, Brent has been engaged in search engine marketing for over a decade. He’s also a well-known name in the SEO community, with many speaking appearances augmented by an extremely active Twitter account. As one might expect from a highly experienced and social SEO, Brent has much to say about in-house SEO, optimization of news content … and a whole lot more. I hope you enjoy his insights. Q: Describe the career path that brought you to the Tribune. Brent: Brent D. Payne was born on a rainy September day in … just kidding. My background is in technical sales and marketing. I applied for my first ‘real job’ at the age of 19 by responding to an advertisement in the local Ogden, UT newspaper. After some rather interesting antics to get the job (which included running into a wall, literally, for $100 … [Read more...] about Q & A With Brent D. Payne, In-House SEO Director, Tribune Company
While large brands may have a strong foothold in search for their primary pages and important keywords, being a big brand doesn’t guarantee success. Every day, enterprise companies launch marketing initiatives that fail to gain momentum. Securing links can help these new marketing initiatives gain traction and reach their intended audiences. Search is an incredibly valuable channel for driving traffic, and strong visibility within search engines can have a large impact on the success of any new marketing program (especially digital strategies). Links are integral to capturing that search traffic. Recently, my company’s CEO, Jon Ball, attended a conference catering to representatives — largely Digital Marketing Managers — from enterprise companies. Jon was there to discuss the importance of SEO within online marketing and ask questions. During a presentation, Jon asked the room, “How many of you have recently had an online marketing initiative fail?” … [Read more...] about Supporting New Marketing Initiatives With Link Building
The moment you hear your client say these words, your SEO radar goes on alert: “Are you sitting down?” In other words, beware of what clients decide to do on their own when you’re at a conference. Upon returning from SES San Jose in August 2009 and embarking on a conference call with the client team, I sat down. Here’s what followed: “While you were gone, we decided to change our URLs from underscores to hyphens as word separators. We know we should have talked with you first and that we’re going to take a hit, but we decided to just get it done. IT had time to do it, so we jumped on it.” A Little Hyphens vs. Underscores History I began working with this corporation at the beginning of 2009 but with a different division and website. Our engagement commenced with an audit as we planned design and optimization of a new site, including information architecture and URL structure. Communications involved many parties, including members of the … [Read more...] about Client Horror Story: Are You Sitting Down? We Changed Our URLs!
Can you believe there was a time when a business believed that having digital media/marketing knowledge and skills was nice, but not necessary? How the times have quickly changed. According to the U.S. Bureau of Labor Statistics, the amount of market research analysts and marketing specialists is expected to increase 32% from 2012-2022 – which is faster than the national average of 11% for all occupations. While that sound promising for anyone pursuing a career in digital marketing, the education required for these skills seems to be lacking. This isn’t exactly a new development. Marketers have been discussing this topic for several years now. Take, for example, John Rampton, who shared on Inc.com that “79 percent of business leaders polled say there are ‘noticeable skill gaps’ on their teams–primarily in data, customer insight, and digital marketing techniques,” according to Circle Marketing’s 2013 B2B Leaders report. Stuart Draper, CEO … [Read more...] about 15 Colleges That Offer Digital Marketing Classes