SEO generally involves a bit of shifting around tags, carefully creating highways for crawlers to find your pages, and meticulously linking authoritative websites to slowly climb up the rankings.While it’s true that the “if you build it, they will come” approach to web content does not actually drive traffic – because good content doesn’t always bubble to the surface – it’s also true that the limits of your content are the limits of your ranking.Think of your content as the potential ceiling for your page ranking, and your SEO strategies as the actual progress toward that page ranking.Even with perfectly optimized pages, B grade content probably won’t rise to a #1 Google ranking.On the other hand, A+ grade content without SEO may start to go stale and acquire mold on the second page of Google.Put aside your Excel sheets, keyword research, and optimization guides for just a minute.Let’s talk about the nuts and bolts of … [Read more...] about Want to Rank #1? 6 Tips to Create SEO-Friendly Content
Rank 1 hearthstone
Hi Jill I am currently looking at doing SEO work for a [generic type of alcohol for drinking] industry-related website. I have come across one problem though. If I enter [the type of alcohol] into Google (www.google.co.uk), and look at the top ranking site, I cannot see why it should be number one. I know you do not review individual sites, so all I can say is that I know for a fact that this site was not (deliberately) optimized. It has weak titles, no particular keyphrases in the content, no meta description or keywords, no keyphrases as headings or alt text. It has about 60 incoming links but none that could be regarded as ‘quality' websites. The HTML does not even validate. All I can see is that [the type of alcohol] appears as part of the URL and as the first word in every page title. The problem is justifying SEO to a client when a competitor site like this apparently defies SEO logic and succeeds nonetheless. Any insight is appreciated! Maurice Jill's Response Hi … [Read more...] about Unoptimized Site Ranks #1
According to Interbrand’s newly released 2013 Best Global Brands report, Apple has moved up from its 2012 No. 2 spot to unseat Coca-Cola for the No. 1 Best Global Brand. Google, which ranked No. 4 last year, also beat Coca-Cola, taking the No. 2 position this year. After 13 years as the No. 1 global brand, this is the first time since Interbrand began publishing their Best Global Brands report that Coca-Cola has not ranked in the top spot, coming in at No. 3 on this year’s top 100 list. To evaluate a brand’s value and determine the best global brands, Interbrand examines the brand’s financial performance, influential power and, “The strength the brand has to command a premium price, or secure earnings for the company.” With a combined value of $1.5 trillion, the report revealed this year’s top brands represent a record increase of 8.4 percent over the total value of 2012’s 100 Best Global Brands. Interbrand listed Apple’s brand … [Read more...] about Apple Ranks #1 On Best Global Brands List, Ending Coca-Colas 13-Year Reign In Top Spot
I started my business right about the time Google did. I wish I could say Google and Pole Position Marketing shared the same growth trajectory… …but sadly, my dream of buying super-soldier robot armies is yet to be realized. This story isn’t about me, however. It’s about these people: Andy and Shirley started their battery company after Andy developed an allergic reaction to the resins he used at his previous company. That company sold, giving the Andersons enough money to live on while they started something new. Enter a vehicle maintenance products company called Unique Maintenance Products. Andy started selling products such as fuel additives and alarm systems at trade shows and large swap meets across the country. Eventually, he worked his way into selling battery chargers for cars and motorcycles along with the accessories. He then added motorcycle and off-road vehicle batteries as well. About 16 years ago, Andy asked me to build him a new website that … [Read more...] about How I Lost My Clients Their #1 Ranking And Their Profits Exploded Overnight!
Today we begin a mammoth task in presenting to you a breakdown of every single ranking factor Google uses to determine where your site and its content appears in search results pages (SERPs). In fact it’s such a mammoth task, we’re dividing the signals into manageable, neatly categorised parts – which will eventually culminate in a gigantic, all-conquering dossier of every Google ranking signal. There are likely to be hundreds of signals, and we’ll never be 100% sure of everything that comes into play. Also the algorithm changes thousands of times a year, so this will be a constantly evolving document. But we will do our best to be as up-to-date and accurate as possible. Future instalments will specifically cover content, links, machine learning, site-wide factors, domain factors, mobile, speed, local, social… phew, let’s not get ahead of ourselves. First let’s look at the simple, technical elements Google uses to rank your page. On-page … [Read more...] about Guide to Google ranking signals – Part 1: on-page factors