The good news: Showing up in Google’s search engine can be extremely beneficial to your local business. The bad news: Google doesn’t care if you rank high or low. It cares only that there are quality results that answer the query to the total satisfaction of the searcher. So the pressing question is, how do you rank higher on Google Maps and Google local search results? This list of local ranking factors is not exhaustive nor in priority order, but grouped into general categories which you can jump to as follows: Housekeeping Signals 1. Branding 2. Domain nameexact match domain (EMD) penalty. On the other hand, including a keyword as part of your domain (e.g., www.FirstStreetDental.com) can help you as a local business if it’s tied into your brand name. Search algorithms are getting better and better at weeding out low-quality results, so make sure your domain doesn’t look like spam. 3. Hostingspeed up your web pages. Using Accelerated Mobile Pages and/or … [Read more...] about How Do I Rank Higher in Google Local Search? Our Checklist for Local SEO
Rank higher on google maps
For those of us who work in local search optimization, it’s clear that Google PageRank is less and less important as a factor in result rankings. It’s not difficult to find instances where businesses with lower PageRank are listed higher than competitors in the local 10-pack, and some like Matt McGee point out cases where companies with no website at all are ranking well. These cases show that in Google’s local searches, PageRank has been pushed aside in favor of a ranking process that’s often independent of websites: I’ll call it “BizRank”. Now, the fact that Google Maps contains listings with no associated websites is nothing new. When they first launched their service that mashed up keyword search + yellow pages directory + map interface, it contained many listings with no sites. Yet, for many of us in search marketing, our focus and even some level of unspoken agreement has been that listings with website URLs have a clear advantage over … [Read more...] about Has Google Maps Switched From PageRank to “BizRank”?
Google’s recent introduction of Place Pages within Maps came in sync with some key adjustments in the factors used to rank local search content. The combination of changes has resulted in Wikipedia abruptly emerging as a major influence on local search rankings. I’ll describe what appears to have ve happened, and how it may have impacted your local business rankings. When Place Pages were introduced into Google Maps, Google was attempting to expand content to provide locations and information about all sorts of things beyond just businesses. The Maps team sought to provide information about points-of-interest such as parks, monuments, forests, major buildings, historical markers, natural features and more. Google Maps simultaneously added what I’ve referred to as landmark icons embedded into the user interface display of maps which are icons pinpointing the newly introduced points of interest in addition to particularly popular businesses (the businesses have also … [Read more...] about A New Behemoth Emerges In Google Maps: Wikipedia
At SMX East this morning, I sat in on the Improving Your Geographic Targeting Tactics On Google & Bing session, in large part because I’m far more familiar with SEO than with paid search, so I like to stretch myself and learn more about the advertising side of the local search equation. The session was moderated by Matt Van Wagner (President of Find Me Faster), and featured speakers Kevin Lee (CEO of Didit.com), Sam Owen (PPC & CRO Account Manager of Hanapin Marketing), and Paul Corkery (Senior Operations Program Manager at Microsoft). I actually have quite a lot of familiarity with the background technologies used to accomplish geo-targeting (check out my article from 2007, “Geolocation: Core To The Local Space And Key To Click-Fraud Detection” if you want a tutorial on how the locations of Internet users can be identified). So, while there were not necessarily any big surprises for me in this session in terms of how geotargeting of search advertising … [Read more...] about Hot Tactics For Geo-Targeted Ads On Google & Bing
Since Google’s launch of Place Search—a special new display for business listings appearing when users submit search queries related to local businesses—I’ve seen a discernible spike in interest on various websites and forums in how to appear higher on the results pages. A number of small business owners particularly seem to have awakened to realize a need for local search engine optimization (“local SEO”). You can see some evidence of the spike via Google Insights for searches on “Place Search” terms: This a brief overview of how to do Local SEO for your businesses/websites. However, you should also be warned that search engine optimization has varying degrees of complexity, depending upon your type of business and city. If you have few competitors or if your competitors are relatively unsophisticated at their online promotion work, it may be easy to perform a few tweaks using straightforward strategies and get ranking advantage. … [Read more...] about How To Rank Higher In Google Place Search