If you really want to understand PlaceRank, you should now ask yourself just what are the specific sources that Google is using to obtain references? For businesses, it’s obvious that some of those sources are internet yellow pages and other authoritative business directories and review sources. And, one can easily find Panoramio photos, Flickr photos and YouTube videos throughout Maps. But, what were the content sources that Google used to identify Places which are not necessarily businesses, like parks and monuments? … [Read more...] about A New Behemoth Emerges In Google Maps: Wikipedia
Rank higher on google maps
Business viability confirmation. One of the biggest problems in local SERPs is trying to weed out no-longer-valid business listings. When companies close up shop, they often do not turn off websites or notify directories to delete their business listings. Further, even once deleted, listings frequently “return from the dead” as your data suppliers reintroduce the same defunct listings from their sources. These “zombie listings” create a very poor user experience when consumers try to call phone numbers or visit stores which are no longer in operation. So, I believe that Google has added weight to factors which provide evidence that the business is actually still in operation. Some of these factors include: … [Read more...] about Has Google Maps Switched From PageRank to “BizRank”?
Obtain Links/Citations From Local Authority Sites Beyond local search engines and online directories, there are a variety of other websites which may be considered by Google to be authoritative about local information. Simply doing a search for your city name may reveal some of these. Local authority sites can include: chambers of commerce, newspapers, local blogs, local charities, fraternal organizations, local schools (including universities and community colleges), local radio stations and local TV stations. Each different type of local site may require different strategies for persuading them to link to your site and list your business. Read up on other ways to find local links including this dead simple tactic for finding local link sources. … [Read more...] about How To Rank Higher In Google Place Search
One of Gib Olander’s favorite lines is: ” ‘other’ is the third-largest local search engine.” What he means is that local search is far more fragmented than traditional organic search. Unlike traditional search, if you’re only paying attention to getting your business on Google and Yahoo, you’re missing out on a huge chunk of local market share. … [Read more...] about Local Search Marketing: More Than Just Google