On Friday the 5th of April, pages and sites all over the show were reportedly dropping off the face of Google Search Console. The next day, Google reported having fixed this de-indexing issue, declaring it the result of a ‘technical issue’. They then retracted this statement, responding to further complaints that the issue seems to be taking longer than initially expected to fix. While the issue was officially resolved on the 11th of April – almost a full week later (yikes!) – the industry is still picking their feathers back up and are scrambling to know what they can do to get their pages re-indexed. So what happened to Google for this issue to happen? And why did it take so long to fix? We give you the lowdown below. *We will be using local New Zealand time for all dates and times mentioned in this blog post. The Google De-indexing issue in a nutshell There was an uproar of complaints from many SEO agencies and site owners alike reporting that their sites … [Read more...] about The Lowdown on Google’s April De-Indexing Issue
Rank higher on google
The good news: Showing up in Google’s search engine can be extremely beneficial to your local business. The bad news: Google doesn’t care if you rank high or low. It cares only that there are quality results that answer the query to the total satisfaction of the searcher. So the pressing question is, how do you rank higher on Google Maps and Google local search results? This list of local ranking factors is not exhaustive nor in priority order, but grouped into general categories which you can jump to as follows: Housekeeping Signals 1. Branding 2. Domain nameexact match domain (EMD) penalty. On the other hand, including a keyword as part of your domain (e.g., www.FirstStreetDental.com) can help you as a local business if it’s tied into your brand name. Search algorithms are getting better and better at weeding out low-quality results, so make sure your domain doesn’t look like spam. 3. Hostingspeed up your web pages. Using Accelerated Mobile Pages and/or … [Read more...] about How Do I Rank Higher in Google Local Search? Our Checklist for Local SEO
Searchmetrics has published a retail-specific Google ranking factors document that looks at the top-ranking e-commerce sites and tries to analyze what factors make them rank higher in Google than others. This is similar to their general rankings factor study, but this one focuses on the retail sector. Here are the main takeaways from the study, but it is worth downloading the full study over here. Only 3 percent of the top 10 e-commerce pages have Google AdSense or Adlinks on the pages. The e-commerce websites among the top 20 search results have less than a third as many social signals as the overall average. The file size of e-commerce pages in the top 10 is more than 30 percent larger than the average file size across all sectors. The number of interactive elements on high-ranking e-commerce websites is almost 40 percent higher than in [Searchmetrics’] benchmark analysis. Across the top 10 Google positions, e-commerce pages have, on average, 70 percent more bullets per list … [Read more...] about Searchmetrics e-commerce ranking factors study says easy e-commerce sites rank higher in Google
Have you ever wondered why some sites rank high on Google when they aren’t optimized for search engines? Or even worse, when they barely have any backlinks? I’ve been asked this question a lot over the last few months, so I thought I would write a blog post explaining why that happens. Here’s why some sites rank high when they aren’t optimized: Reason #1: Click-Through Rate Part of Google’s algorithm looks at a click-through rate. It calculates it as a percentage, reflecting the number of clicks you receive from the total number of people searching for the particular phrase you rank for. The higher the percentage, the more appealing your listing is compared to the competition. And if your click-through rate is higher than everyone else’s, Google will slowly start moving you up the search engine results page, as this algorithm factor tells Google that searchers prefer your listing. Looking at the click-through rate isn’t enough, however, as … [Read more...] about Why Some Un-optimized Sites Rank High on Google?
Since Google’s launch of Place Search—a special new display for business listings appearing when users submit search queries related to local businesses—I’ve seen a discernible spike in interest on various websites and forums in how to appear higher on the results pages. A number of small business owners particularly seem to have awakened to realize a need for local search engine optimization (“local SEO”). You can see some evidence of the spike via Google Insights for searches on “Place Search” terms: This a brief overview of how to do Local SEO for your businesses/websites. However, you should also be warned that search engine optimization has varying degrees of complexity, depending upon your type of business and city. If you have few competitors or if your competitors are relatively unsophisticated at their online promotion work, it may be easy to perform a few tweaks using straightforward strategies and get ranking advantage. … [Read more...] about How To Rank Higher In Google Place Search