Trust me, I am even getting tired of reporting on Google search algorithm updates - we've had so many but there are numerous signs of another update. One that touched down yesterday late morning, October 16th. Most, not all, but most of the automated tracking tools are showing signs of the update and there is some chatter in the SEO communities around an update. I will ask Google about this update but they probably will reference their update on updates post for me.Here is some of the chatter from WebmasterWorld and Black Hat World:Many of the keywords get new positions. I'm sure there is something happening. SEMRush is showing 9.4 and Rank Ranger is showing high volatility... Yes, my rankings for some of my high volume keywords have slipped again in the last couple of days - and I had only just got them back! I’m seeing some evidence of a further push towards big brand authority sites. A high umbrella relevance low authority niche site got pushed down on some of the high … [Read more...] about October 16, 2018 Google Search Algorithm Update
Rank ranger google updates
There are a lot of tools that track keyword rankings, and you may already be using one. These days, it’s insufficient to merely track keyword rankings within the “10 blue links,” as you are only capturing part of the story when it comes to your site’s SEO performance. Over the last several years, Google has enhanced the SERPs (search engine results pages) significantly and it will continue to do so as time goes on. These Google SERP enhancements, which are also known as “SERP features” in the industry, not only include the now-ubiquitous answer boxes which answer a query directly in the SERPs, but also encompass a wide range of enhancements such as: local map packs, breadcrumbs, video thumbnails, image and news results, reviews and featured snippets. This has changed the game for many online marketers. Ranking above your competitor is no longer a guaranteed win if that competitor has an answer box that gets a lot of click-throughs and you … [Read more...] about How to get a bird’s-eye view of the Google SERPs
On Wednesday, some webmasters and SEOs began noticing the automated tracking tools from places like Mozcast, SER Metrics, Algoroo, Advanced Web Rankings, Accuranker, Rank Ranger and SEM Rush mostly begin to show significant signs of a large Google algorithm update. Well, what they technically track are changes in the positioning of rankings for the top X thousands of keywords they track. So either the UI changes, which many of these tools try to keep out of their tracking metrics OR the algorithm shifted a bunch of URLs around in the rankings. The issue is, I am NOT seeing massive numbers of webmaster or SEOs complaining in either the white hat or black hat forums. Normally when all these tools light up like this, well not always but normally, you'd see webmasters also complaining about their rankings declining with some also happy that their rankings increased. I am not seeing these complaints in significant levels, so I am scratching my head. I am seeing some chatter, the … [Read more...] about Was There A Google Algorithm Update Starting On Wednesday?
That Google algorithm update from last Wednesday seems to still be going on. Yesterday I posted a theory that was probably not fully accurate, hence a "theory." In short, I said maybe the tools that were going nuts had to do with the featured snippets test. It seems that this theory might not be accurate.For one, the tools keep going insane and also I am seeing real life cases of sites getting hit across the board and not just on search result pages that may have shown featured snippets. In fact, some tool providers have confirmed with me that they checked into the featured snippet theory and said their tracking did not pick up on the test. RankRanger told us they have "analyzed this data, and this began on May 12th. It did not have a major impact on the rankings." While the folks at SEM Rush told me "according to Sensor data, part of this volatility might be explained by the drop of featured snippets result from the SERP, which seems to be spreading." So it seems like in some or … [Read more...] about Google Search Ranking & Algorithm Shifts Still Underway
Google changes its search algorithm about 500 to 600 times a year with about nine major updates in the past two years. Those in the SEO world are probably familiar with two of the most recent algorithm updates: Possum and Penguin 4.0, both of which were rolled out in September. As Ryan Shelly from our own Search Engine Journal stated earlier this year, there are three things to remember when an update happens: (1) don’t panic, (2) wait to react, and (3) read credible sources and make adjustments where necessary. The important thing to remember is while staying on top of algorithm updates is important, there are always other best practices to consider alongside these new updates. Why You Should Care Google algorithm updates are increasingly important to consider in the SEO world. While you do not need to pay attention to every little update that Google has (which quite frankly would be overwhelming and verging on impossible, especially for small business marketers), it is … [Read more...] about Forecasting for the Future: How to Track Google Algorithm Updates