Have you ever wondered why some sites rank high on Google when they aren’t optimized for search engines? Or even worse, when they barely have any backlinks? I’ve been asked this question a lot over the last few months, so I thought I would write a blog post explaining why that happens. Here’s why some sites rank high when they aren’t optimized: Reason #1: Click-Through Rate Part of Google’s algorithm looks at a click-through rate. It calculates it as a percentage, reflecting the number of clicks you receive from the total number of people searching for the particular phrase you rank for. The higher the percentage, the more appealing your listing is compared to the competition. And if your click-through rate is higher than everyone else’s, Google will slowly start moving you up the search engine results page, as this algorithm factor tells Google that searchers prefer your listing. Looking at the click-through rate isn’t enough, however, as … [Read more...] about Why Some Un-optimized Sites Rank High on Google?
Rank your website higher on google
This guide covers what Google voice search is and how you can optimize your website for Google voice search. Let me share with you a surprising fact! About 60% searches are done on a mobile device. And this is changing the way people search. How? With more and more people using mobile phones to search, they often find it easier to do voice search than typing words in the search box. Data also suggest the same. According to the 2016 Internet Trends Report, voice search is gaining momentum rapidly. This simply means you need to think differently about content and voice search engine optimization as the future belongs to voice search. Before we get into the details of voice search optimization, let us first shed some light on Google Voice Search and its future. What Is Google Voice Search? Google Voice Search is a Google product, which enables users to do Google Search through their voice on a mobile phone or computer. Google Voice Search works like a personal virtual assistant. It will … [Read more...] about How to Optimize Your Website for Google Voice Search (Step-by-step Guide)
Search engine optimisation is constantly reacting to the daily updates Google makes to its search engine ranking algorithm. Most of these updates are minor and go unnoticed but some, like the Penguin and Panda updates, are major. In August 2018, Google dropped another significant update, nicknamed the Medic Update, that sent the world of SEO scrambling to recover diminished search rankings. Are you worried that your site was affected by the Google Medic update? Well, don’t worry! We’re here to help. Here’s what you need to know about the Google Medic update: What it is, who it’s impacted, and how to recover if your rankings took a hit. Google’s algorithm updates – a refresher While Google releases minor algorithm updates almost every day, broad core updates are larger in scope and can significantly affect Google rankings. These normally occur on a limited basis – at most a few times a year – and can be very disruptive to those who work … [Read more...] about Google’s “Medic” Update and How You Can Recover (Updated)
In our last column we asked: Has Google killed mobile organic search? In this column we consider what Google’s plans are for those owned properties that get the prime real estate atop mobile search results, such as Google My Business (GMB) and Knowledge Graph (KG). There are five areas/initiatives that should be observed closely, as these could be prototypes for the future of mobile local search. These are: Restaurants in [US city] – Google My Business (GMB) results. Hotels in [US city] – GMB results. [US city] –Knowledge Graph (KG) results. Movies in [US city] – KG results. Tradesmen (or similar) in [San Francisco area] – Home Services results. Some or all (unclear) of the tradesmen pay to be included in this scheme. This will be covered in detail in a subsequent column. While these are likely to come to a Google near you, most are not yet seen, or not seen in their entirety outside the US (or parts of the US). So for the sake of this column we … [Read more...] about Where is Google heading with mobile local search?
Google conspiracy theories aren’t new. Everyone likes to believe their rankings have tanked thanks to something other than poor-quality content or bad linking practices. In reality, a lot of people are guilty of less-than-great SEO. At the same time, it’s hard to ignore the fact that some businesses, no matter how “white hat” their methods, can never seem to gain traction in the SERPs. If you’re having trouble getting the traffic you want, it might just be conspiracy fact. A Small Business Problem: The Adwords Platform Isn’t Very Friendly One of the first nuggets of marketing advice you’re given, as a small business owner, is to market online using Google Adwords. It’s supposed to be a relatively predictable, and affordable, method for generating new leads. But, that train left the station years ago. Google Adwords is expensive, and it’s mostly where large corporations (or super-savvy and experienced marketers) play around with ad … [Read more...] about Does Google Discriminate Against Some Businesses?