Many of these non-optimized sites that are ranking well have a few high quality backlinks pointing to the right internal pages. For example, if you have only few links—but they come from .edu and .gov extensions—your site will rank extremely well. … [Read more...] about Why Some Un-optimized Sites Rank High on Google?
Rank your website higher on google
With the mobile phones getting smarter day by day, we can expect that voice search will dominate in the near future. Follow these best practices in the voice search optimization and get your website found in voice search. … [Read more...] about How to Optimize Your Website for Google Voice Search (Step-by-step Guide)
As is always the case, focus on delivering the highest quality content. The best thing for you to do if your site has been affected by the Medic update is to provide informative and engaging content that will build user trust in your brand and establish your authority in your field. Renew your commitment to E.A.T. (Expertise, Authoritativeness, and Trust). These qualities are still the heart of online content. You should also regularly review your old content to ensure it contains current information. Update old posts rather than generate new ones that will leave you with duplicate content. … [Read more...] about Google’s “Medic” Update and How You Can Recover (Updated)
Related reading … [Read more...] about Where is Google heading with mobile local search?
They’ve created a platform that’s more suitable for companies who can afford to brand, yet Google often markets itself as a sort of online classified-style ad service. There’s the disconnect. Businesses believe they’re able to pay for leads in a cost-efficient manner. In reality, it’s become a very expensive way to generate leads. So, while it’s not Google’s fault that the platform has become what it is, it’s also not fair to say that this is a platform that’s suitable for inexperienced small businesses and entrepreneurs – because it’s not. … [Read more...] about Does Google Discriminate Against Some Businesses?